Monetizing Engagement on LinkedIn Part 1 – Content

Yuhannes Watts LinkedIn Sales & Marketing Strategist

www.learn2link.com

Who is Yuhannes Watts?Training:

Open WorkshopsOne 2 One SessionsTeam sessionsWINGMAN Consulting

Specializing in:FREE LinkedInLinkedIn CRMRelationship StrategyRelationship DevelopmentTarget Market FocusPipeline DevelopmentCreating ValueProspectingNetwork LeverageEngaging Decsion Makers

LinkedIn Training That Get’s Results!

Monetizing engagement happens in 3 easy steps:

1. Content

2. Monitoring Engagement

3. Follow Up

The 3 Steps

The BIG buzz in all of social media is CONTENT! The great thing about LinkedIn is that you DON’T have to create it! This works out great if you’re a slacker like me… On the other hand there are VERY creative & quick ways to create your own content which means you don’t have to write a blog every week.

The Secret Sauce

“I’m in sales… Why should I be concerned with content?

Most sales professionals are out hunting for decision makers. Sharing THE RIGHT content will lead decision makers right to you…

A New Perspective

Most people look at content as a blog or article… I look as content as Anything that can be posted. Think outside of the box…

Blog ArticleWebsiteComment or PostPhotoFile or DocumentVideo

Types of Content

The easiest type of content is creating a post from the Home Page area of LinkedIn. Write anything you like, but make it INTERESTING! You can attach files right from you computer! There are a few Secret Strategies I teach for this simple step!

**Make sure to link your twitter account for DOUBLE IMPACT!

Example #1 – Post or Comment

Posting websites is pretty easy too. Just copy and paste the website link and it auto-populates. Use this to drive prospects to your website and generate more interest in what you do. As always there is a strategy to this…

Example # 2 – Website

This photo speaks for itself! Almost no one on LinkedIn is posting photos. Visuals have a high engagement effect… Again, there is a strategy component…

Example # 3 – Photos

The Focus? Next Step…?

The Focus should be on consistently posting relevant content keeping your Target Audience in mind. If you’re a Technology Firm, then DO post things related to technology – DON’T post things about food!

The Next Step is to MONITOR ENGAGEMENT … I’ll discuss that in Part 2 – coming soon!

+Happy Selling!www.learn2link.com