Text of Creating LinkedIn Sponsored Content That Earns Engagement
LinkedIn - Black 16:9
Creating Sponsored Content Posts That Earn EngagementTips from LinkedIns top performing posts in NAMERApril - June 2016
What are the best practices for promoting content on LinkedIn?
A search for LinkedIn content best practices returns over 40 million results on Google. Promoting content on a social platform does not have to be that complicated. These 5 examples of top-performing sponsored content posts provide tips you can use to earn engagement in the news feed of a busy (and aspirational) audience.
The following sponsored content posts: Targeted an audience in the NAMER regionServed at least 25K impressionsAchieved a top engagement rate (NOTE: engagement rate includes clicks + social actions)
The top posts are broken out across the following categories:OverallEducationTechnologyFinancial Services
4A cheat sheet
5 Key Takeaways
Drive higher engagement by keeping description copy