Modern Digital Communication 3.0 by TALVI Digital Helsinki

Digital Communication Strategy and implementationBI 3.0 point of view

Talvi Digital OyPursimiehenkatu 29-31 B00150 HELSINKIpuh. 010 820 [email protected]

LUOTTAMUKSELLINENwww.talvi.com

Copyright Talvi Digital Oy 2012

LUOTTAMUKSELLINENCopyright Talvi Digital Oy 2012

Pekka [email protected]

puh. 040 820 6770

Digital Communication 3.0 (by Philip Kotler)

Digital Communication 3.0

● Communication Management

● Communication Target Groups

● Communication Process

● Mission, Vision, Values

● Form of Communication

● Who says What to Whom?

● Technology

● Development of Communication

"The Internet is really about

highly specialized information and

highly specialized targeting."

Eric SchmidtGoogle, Executive Chairman




Communications Management

Executive team● Target groups

● Communication Strategies

● Development

● Planning

● Monitoring

● Revisioning

Implementation for● Customers

● Channel Partners

● Recruiting

● Media (Public Relations)

● VIP (Public Relations)

● Shareholders

● Employees




Targeting - 7 main target groups

Internal targets● Employees

● Shareholders

External targets● Customers

● Channel Partners

● Recruiting

● Media (Public Relations)

● VIP (Public Relations)




Digital Communication ProcessMessage* usp - unique proposition* text* storytelling* audio * visualization

Target group* mass* concentrated (microcommunication)* point to point

Interaction* no interaction (broadcasting)* interaction

Medium* Television* WWW* Mobile* e-mail* Applications* Radio

Media* Different medias for different mediums

Data management* Data mining* Analysis* Personal reports




Message

USPText

Visualization

Storytelling




Audio

Storytelling

Logo (one icon, one word)

One liner The Agency for Living Pictures




One minute

Seven minutes

Twentyone minutes

Form of interactivity

Corporate Portal● WWW -services

● Mobile -services

● E-mail -services

● Video -services

● Applications

● SEO (search engine optimization)

Internet Marketing● SEM (search engine marketing)

● SOME (social medias)

● Banners

● Landing pages

● Landing applications

● Video -marketing

● Affiliate marketing

● Games media




Mass Communication

Television

Radio Print




Atten

tion / A

dvertising

Atten

tion / M

icro Advertisin

g

Micro Communication Gateways

CM

Pco

mm

un

icat

ion

m

anag

emen

t pr

oces

s:- 7

mai

n ta

rget

gro

ups



Interest

Mobile www

www & SoMe

Mobile apps

presentationspdf- leaflets

Micro Communication

e-mail communication




Mobiili www

Customer Care Center

Desire

CM

Pco

mm

un

icat

ion

m

anag

emen

t pr

oces

s:- 7

mai

n ta

rget

gro

ups

Customer

Videos

Videos for Mass and Micro communication

When words simply won’t do. When you want to tell a complex story. And remember, it should be as long as it needs to be.

1) TVC for mass media2) Commercials for WWW and SoMe3) Corporate -videos for WWW-sites4) Infomercials for microcommunication5) Product -videos for microcommunication6) Service -videos for microcommunication7) Testimonials for microcommunication

check:http://vimeo.com/talvi




http://vimeo.com/talvi





Micro Communication




Customer Care Center

Valuation

/ Action

CRM (customer relations management)

CM

Pco

mm

un

icat

ion

m

anag

emen

t pr

oces

s:- 7

mai

n ta

rget

gro

ups

Customer

Salesman




e-mailsUser data

CRM

Sales leadDigital order

Service / Order / Sales Lead

Customer Customer

"Thanks!" "How can I help?"

AnalysisReports




CRM

An

alysis and R

eportsInternal Service

Development"How can we do thisprocess better?"

"Should we communicate more with videos?"

All in the Cloud




The Agency for Moving PicturesWe create, manage and distribute

moving pictures for various mediums and purposes for interactive communication

and love nothing more than a good challenge.

Talvi Digitaltel. +358 10 820 1400

[email protected]://www.facebook.com/TalviDigital



mailto:[email protected]

mailto:[email protected]

https://www.facebook.com/TalviDigital

https://www.facebook.com/TalviDigital

Business

Modern Digital Communication 3.0 by TALVI Digital Helsinki