Communication

"Of all of our inventions for mass communication, pictures still speak the most universally understood language.“

Walt DisneyTypes:I. Verbal Communication (word, speech, text)II. Non Verbal Communication (Cues, body, color,

language and gestures etc.)

50% of any communication is understood by the body language and cues.

I. CONVEYING THE RIGHT MESSAGEII. COORDINATION OF EFFORTIII. GOOD INDUSTRIAL RELATIONIV. DEVELOPMENT OF MANAGERIAL SKILLS

Process Encoding

Message

Channel

Receiver

Decoding

Feed back

Sender

Barriers of Communication

•Lack of Knowledge

•Lack of Listening Skills

•Lack of Interest

•Inability to understand

•Cultural and Religious Differences

Models of CommunicationLaswell (1948)

Linear Model

Weaver & Shannon

Who

What

In wha

t channel

To whom

With

what

effect

Models of CommunicationInteractive Model

Interactive Model

Message

↔

Encoder Source Decoder

Decoder Source Encoder

Transactional Model