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Bas van den Beld talked at the International Search Summit 2010 in London about the mobile web: how is it evolving, how is mobile search evolving, what are the trends and numbers in Europe and what do you have to do to make the most use out of the mobile web.
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International Search Summit London 2010
Bas van den Beld
Tips and Trends on Mobile in Europe
Who am I?
One sheet about me• NetTraject
• Search & social strategy expert, blogger, trainer, speaker
• Radioshow
• Founder Stateofsearch.com
• International blogger
Layar is now a ‘big name’ in Mobile
A lot of “new” search-stuff emerged
Can we still call it a “phone”…?
The year of the mobile?
2007?
2008?
2009?
2010?
Forget when… its here already!!
A few trends
Mobile usage is growingUS expects 100% penetration in 2013
Currently 86%
Taiwan 106%UK 120%
Italy 140%Hong Kong 150%
More phones than users!
Usage of the Mobile WebWorldwide strong growth in mobile usage Facebook and Twitter
+112% in 2009
+347% in 2009
Top sites according to Opera in UK
Europe
Mobile usage in Europe
Almost everybody has a mobile
Total over 750 million smartphone users
Russia has largest market
Smartphone adoption in Europe
UK: 11 million +70% in 2010
FR: 7 million +48%
GE: 8 million +34%
SP: 9,9 million +27%
IT: 15 million +11%
European time spent on mobile
1 hour a day on mobile web
71 million users weekly
25% has access to applications
16-24yr: 7,2 hrs a week
25-34yr: 6,6 hrs a week
There’s money in it!
50 – 50 on display ads or paid search
UK mobile ad spend $46 million dollars in 2008
Ad spend doubled from 2007 - 2008
33% for 2010 for the mobile entertainment industry
Show me the money!
mobile commerce
coupons
Mobile payments
TV / video
Traffic
Branding
The problemsRoaming
Roaming
Roaming
Roaming
Roaming
Roaming
Roaming
Roaming
Roaming
Roaming
mark-up of 10 to 25 cents per minute
Europeans like apps
Mobile Search
Mobile Search traffic growing
Source: shop.org
Word per query
Source: shop.org
Mobile search usage
Carefull: UK & Opera only!
Google also dominating mobileLots of features & speech
Universal
But there’s more
Google mobile Universal
Google mobile Suggest
What should you do?
If you are not using mobile…
What should you do?
• Use applications• Think in ‘different search engines’• Get mobile sites search ready• Go for Google (again…)• But don’t forget the rest!• Optimize as you would for the web• Universal search opportunities
Questions?
www.stateofsearch.comwww.basvandenbeld.comwww.nettraject.nl
twitter.com/basvandenbeldlinkedin.com/basvandenbeld
Search appsOn the iPhone…
iSearchSnappy Seeker Jumpsearch
iClueless Google
