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Bas van den Beld, State of Digital www.basvandenbeld.com | www.stateofdigital.com
Mobile: A look from the user perspective
@basvandenbeld
Speaking, Consulting, Publishing, Training
@basvandenbeld
74% (+9% YoY) of Germans use a smartphone. That’s 51 million people!
From: Bitcom Research
@basvandenbeld
More than 4 in 10 teens in Germany own all three: a smartphone, a tablet and a desktop or laptop
From: https://insights.fb.com/
@basvandenbeld
Mobile accounted for 57.1% of total traffic
+14.8% YoY
App downloads more than doubled to 19 million
@basvandenbeld
“Multi-device teens in Germany have a very personal relationship with their smartphones, equating them to their “diary”—something that knows them well and keeps their secrets.”
From: https://insights.fb.com/
@basvandenbeld
59% of German multi-device teens use their smartphone when studying and 43% use it for studying
From: https://insights.fb.com/
@basvandenbeldData Source: Microsoft Internal data, April 2015
1 Words 2 Words 3 Words 4 Words 5 Words 6 Words 7 Words 8 Words 9 Words 10+ Words
Speech Text Average Bing Ads searches more concentrated around 1-3 words
Win 10 voice searches longer through the tail
@basvandenbeld
Users expect more natural and conversational interactions with a search engine
Google about Hummingbird - September 2013
@basvandenbeld
Mobile makes up 88% of all "near me" searches, with those mobile searches growing at 146% year over year.
From: thinkwithgoogle.com
Thank you!
Bas van den Beldwww.basvandenbeld.com www.stateofdigital.com nl.linkedin.com/in/basvandenbeld @stateofdigital @basvandenbeld
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