Mobile Marketing: The upcoming trend

As the real estate market slowly bounces back, Mobile marketing as taken an ever more important role in reaching new clients and continuing conversations with existing clients.

How Many People Have Mobile Phones?There some 4.5 billion people throughout the world that now use mobile phones. Of these 4.5 billion mobile users, 1.75 billion are smartphone users, and this is expected to grow to 50 percent by the end of 2014. With more people using powerful smartphones, which allows them online access, mobile real estate marketing is on the rise and should be a focus of real estate firms.

People Can Be Online Without Being at a ComputerNo longer are people tethered to their computers. Today, users can bring up images of a home for sale and get all the necessary information right on their mobile devices. Real estate Internet marketing software along with powerful mobile apps is the only way a real estate agent can remain competitive with other agents.

Mobile Apps Must Be Programmed to Load QuicklyMany companies have mobile apps, but often they are very slow to load pages due to too many graphics or poor programming of the app. The key to entice and market to mobile users is to ensure that your pages for the homes you're selling load as quickly as possible. The site design of course is important, but if a user cannot load it fast enough, they simply close out of the tab or browser.

Statistics Don't LieThe growth of smartphone users is staggering. In 2013, Ad Age reported that mobile marketing had increased to over 75 percent. As many as 85 percent of smartphone users shop online with their mobile device. Put simply, if you're not involved in real estate mobile marketing, you are not only losing leads, but you're losing sales to your competitors who are making use of mobile marketing. It is also necessary to take into account the tablet computer, which some 42 percent of Americans own, as of the end of 2013. This is yet another mobile device that people use when shopping and

marketing all mobile users will increase traffic and sales.

Convenience is the KeyIf someone is looking to buy real estate, having their mobile device when they are out and about is a high probability. Most people do not leave home without their phone.

Giving Your Customer What They WantReal estate mobile apps can give your customers what they want, vivid images of homes that create excitement. This in turn can boost sales. After all, creating excitement is the goal of all types of marketing. Lastly, competition in the real estate business continues and one way to be competitive is to tap into mobile marketing.

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