Upload
katesmuda
View
235
Download
0
Tags:
Embed Size (px)
Citation preview
Mobile Hotel Booking Apps Trend
By: Kyle Steinberger, Kate Smuda, Patrick Tierney
Mobile Hotel Booking Apps
Age of Technology – Always on the move Mobile Phones no longer a luxury but a
necessity Advances in Technology providing
business opportunities
Historical Overview
2007-2008 – App store & Android Marketplace
4 Years of Growth & Development Apps are being made based off consumer
wants & needs
Historical Overview Cont.
Alexa and Flurry Analytics
Reach/Scope/Potential Impacts Increasing use in apps – provides business opportunities, not just in
hotels and hospitality Staying in the minds of consumers App Benefits
Push Notifications Being Native Provide a Positive User Experience Analytics
Potential Impacts for Regular Business’s & Hotel Industry
PRICELINE NEGOTIATOR APP
You can browse and book stays at published rates; tap to place a bid using Name Your Own Price for discounts of up to 60%; or access the Express Deals feature, in which you know the room rate (up to 45% off) upfront.
http://www.youtube.com/watch?v=Yhn5N7xcFOw
KAYAK
• compare flight• , hotel and car rental
deals,• track your flight
status,• view and manage
your trip itinerary, • look up baggage fees,• access airline
numbers and airport information.
STARBUCKS
. One of the features in this app is allowing customers to upload money onto their mobile phones, which can then translate into a barcode that the register can scan.
CHIPOTLE
One needs to simply just put in his/her location and then order from the store’s menu
Interview Professor Bernie Mullen
Business experience Tax Accountant- Bonilla, CPA
Accountant – MEI Incorporated
Controller- Maplewood Hotel Corporation
General manager- Sheraton and Holiday Inn Hotels
VP Hotel Operations- Blithe Hospitality Group
Instructor- UW Stout
Managing Partner- Encompass Hospitality Group, LLC
Potential of Trend
Becoming popular Handheld opportunities
The Anonymous booking and cancelations
potential of become a great tool
Consumer Segments
Attract more business oriented groups Find the best deal Notified when hotels change
Easy access
Used as a guide Concierge at your fingertips
Competitive Advantage
Understand clientele Business oriented Vacation
Transition with the trend Watch other competition
Insight on what is working for them
Sources BELOPOTOSKY, DANIELLE. "IN TRANSIT: Expedia Adds App For Hotel Bookings."
New York Times 03 Apr. 2011: 2. Academic Search Complete. Web. 2 Oct. 2012
Dennis, Schaal. "Hotel apps with staying power." USA Today n.d.: MasterFILE Premier. Web. 2Oct. 2012.
Fitzgerald, Brian. "The Myths About Hotel Mobile Apps And Why You Do Need One." OROURKE. N.p., 19 Jun 2012. Web. Web. 2 Oct. 2012.
<http://www.orourkehospitality.com/blog/the-myths-about-mobile-apps-and-why-you-do-need-one
Kharif, Olga. "Starbucks Schools Other Retailers on Mobile Payments." N.p., 23 Aug. 2012. Web. 2 Oct. 2012. <http://www.businessweek.com/articles/2012-08-23/starbucks-schools-other-retailers-on-mobile-payments>.
Sources Cont. Mullen, Bernie. Personal interview. 2 Oct. 2012.
Rowinski, Dan. "[Infographic] History of Mobile App Stores." ReadWriteWeb. (2012): n. page. Web. 3 Oct. 2012.
"Three Lessons from the Chipotle IPhone App." - O'Reilly Radar. N.p., n.d. Web. 02 Oct. 2012. <http://radar.oreilly.com/2010/03/three-lessons-from-the-chipotl.html>.
Thornhill, Ted. "Apps have overtaken the Web in popularity according to the latest statistics (actually, there's probably an app to tell you that)." Mail Online. (2012): n. page. Web.