1. Presented by: Ahmed Atef ElnaggarSupervisor: Prof . Dr. Saad M. Darwish1

2. Overview Mobile penetration (Global and Local) Growth factors of M-commerce M-Commerce definition & history M-Commerce overtakes E-Commerce Applications of M-Commerce M-Commerce Framework Major stakeholders in the Industry Purchase cycle B2C Opportunities & Limitations Recommended sites & References 2 3. Global Mobile penetration3 4. Global Mobile penetration4 5. Mobile penetration in Egypt5 6. Mobile penetration in Egypt6 7. Mobile penetration So we can say everyone has a mobile phone.Over the past 10 years mobile phones have changed the way that we live and work (All in one).The mobile phone seems to give us more power.People consider mobile phones as extensions of themselves.So Market and developing business models should to exploitthe huge profit and the potential revenue of this new market. So Mobile commerce has become the latest topic for today.Whileelectroniccommercecontinuestophenomenalgrowth, mobile commerce is still in its infancy. 7 8. Growth factors of M-commerce Technological innovations Faster data transmission technologies Better mobile devices Enhanced data storage &Cloud Better user-interface Other factors The increasing penetration of mobile phones Accessible any time any where M-commerce eliminates many time- consuming tasks 8 9. M-Commerce definition & history "Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and completed by using mobile (Cell-phone, PDA, Smart-phone) access to mobile communication networks over different technologies . Mobile Commerce Services were first delivered in 1997,when the first two mobile-phone enabled Coca Colavending machines were installed in Finland. Since the launch of the iPhone, mobile Commerce hasmovedawayfromSMSsystemsandapplications. (Mobile Commerce is Exploding)intoactual 9 10. M-Commerce Overtakes E-Commerce Accessibility ( anytime on-the-go) Localization ( anywhere) Convenience Easy Connectivity Personalization ( your personal device) Innovation :Can create new businessopportunity to reach and attract customers. Security 10 11. M-Commerce Vs E-Commerce11 12. Applications of M-Commerce Mobile Money Transfer Mobile ATM Mobile Ticketing Mobile vouchers, coupons ,loyalty cards Mobile Banking Mobile brokerage Auctions Mobile Browsing Mobile Purchases Mobile marketing and advertising NFC M-wallet And still counting.. 12 13. NFC13 14. M-wallet14 15. Taxonomy of M- Commerce Applications location based sensitive Local maps Local offers Local weather Tracking and monitoring (Next bus project) Time critical Flight departure Stock market Auctions Controlled by the providers15 16. M-Commerce Framework16 17. Major stakeholders in the Industry Technology developers Device Manufacturers Application Providers Content Providers Service providers (Operators) Users17 18. 18 19. Case Study (Products at hypermarket)19 20. 20 21. Opportunities of M-Commerce 1. For Business Extend the reach of business Convert the buying impulse into a transaction To offer customised services to consumers 2. For Consumer Portability :Access a business anywhere Instant connectivity: Stay connected Localization :Access multimedia & location services Personalization 21 22. Limitations of M-Commerce Accessibility expensive Unresolved legal issues Lack of national and internationalgovernmental regulations Lack of mature methodologies to measurebenefits Customer resistance Competition issues 22 23. Technical Limitations Standardization issues : Lack of universal standards Smaller Displays : Inconvenient to navigate Limited Storage Capacity: Unsuitable to carry largedata Limited Processing Memory:Programs freeze Use of graphics limited Limited Battery Capacity Insufficient & limited bandwidth Security issues23 24. Cont. Technical Limitations Integration difficulties Need for special Web servers WAP and SMS limited to small number of characters and text. Potential health hazards Fear of radiation Unsafe to drive and use wireless phone Cell phones may interfere with sensitive medical devices (pacemakers)24 25. Challenges & Threats Challenges Expectations of users increase Increased maturity of systems and processes Its a new channel to be explored Many platforms, many technologies, many players Threatsanytime, anywhere increases transparency Price comparison (incl. barcode scanning) makes themarket even more transparent, reaching full transparency (in B2C) Oligopoly/Cartels might appear 25 26. Future of M-Commerce26 27. Future of M-commerce According to new analysis from Juniper Research,consumer demand for mobile money transfer services will see users exceed 500 million globally by 2014, principally in developing countries. Africa ,Middle East ,China and the Indian will be the leading regions for national mobile money transfer services in 2014 (Money transfer service by mobile is launched 4-2013 at Egypt) Sophisticated mobile financial services such as loans and savings accounts can add to the attractiveness of mobile money services Therefore, the future of M- Commerce is very optimistic 27 28. Conclusion Asm-commerce applications and wireless devices are evolving rapidly, one will take forward the other one towards empowering innovation, versatility and power in them. Once m-commerce issues and challenges have been incorporated into the policies of a company, more benefits could be expected. Therefore, in the future, research needs to focus on two aspect; the influences that determine the success of m-commerce and the benefits themselves. 28 29. Recommended web site Trend Predictions in 140 Characters http://www.slideshare.net/TrendsSpotting/2010mobile-influencers-trend-predictions-in-140characters-by-trendsspotting Mobile Trends 2020 http://www.slideshare.net/rudydw/mobiletrends-2020 II. http://nobelprize.org/physics/laureates/1909/mar coni- bio.html I.29 30. References 1. Mobile Commerce: opportunities and challenges A GS1Mobile Com White Paper February 2008 Edition (www.gs1.org). 2. Chang-tseh Hsieh: University of Southern Mississippi (2007 Volume 7 Issue 1).3. 2016: The Future Value Chain (Global Commerce Initiative,Capgemini, Intel, 2006) 4. Breakthroughs in the European Mobile Payment Market (ATOS Origin, 2007) 5. Buellingen, F., Woerter, M. (2004) Development perspectives, firm strategies and applications in mobile commerce, Journal of Business Research, December, Vol. 57 Issue 12, pp.1402-1408. 30 31. 31