VISION

MISSION

OBJECTIVE

VISION

VISION IS A DREAM

VISION IS A DREAM WITH A DEADLINE

IT IS A PICTURE OF FUTURE THAT PULLS US INTO THE FUTURE

A VISION STATEMENT IS AN ATTEMPT TO CAPTURE THAT DREAM IN WORDS

VISION

A VISION STATEMENT TELLS US WHERE WE ARE GOING.

VISION STATEMENT, TO BE WORTH ANYTHING, HAVE TO DIFFERENTIATE ONE COMPANY FROM THE COMPETITION.

• Vision is what keeps the organisation moving forward. Vision is the motivator in an organisation. It needs to be meaningful with a long term perspective so that it can motivate people even when the organisation is facing discouraging odds.n

• The vision statement identifies activities the organisation intends to pursue, sets forth long term direction and provides a big perspective of :– Who are we– What are we trying to do?– How do we want to go about it?– Where are we headed?

•A vision statement should be realistic and credible, well articulated and easily understood, appropriate, ambitious, and responsive to change. •It should orient the group's energies and serve as a guide to action. •It should be consistent with the learning community's values. •In short, a vision should challenge and inspire the group to achieve its mission

VISION

FROM AN ORGANIZATIONAL PERSPECTIVE, VISION HAS TO HAVE FIVE COMPONENTS :

A SENSE OF WORTHINESS.

AN ABILITY TO INSPIRE.

AN INVITATION TO SHARE.

CLEAR AND UNDERSTANDABLE DETAIL.

ACHIEVABILITY.

Tisco

• To seize the opportunities of tomorrow and create a future that will make us an Economic Value Added positive company

• To continue to improve the quality of life of our employees and the communities we serve

• Revitalize the core business for a sustainable future

• Uphold the spirit the values of TATAs towards nation building

HUL

• Our vision is to meet the everyday needs of people everywhere

Burger king

• We take pride in serving our Guests the Best Burgers and a variety of other Great tasting, Healthy Foods Cooked over an Open Fire. That’s what we’re all about.

MISSION

It is the founders’ intentions at the outset of the organisation – what they wanted to achieve. In the dynamic environment of today, it must be re-examined and refreshed periodically.

MISSION

MISSION STATEMENT MUST ANSWER FOLLOWING QUESTIONS

WHAT IS OUR REASON FOR BEING?

WHAT IS OUR BASIS PURPOSE?

WHAT BUSINESS ARE WE IN?

WHAT IS UNIQUE OR DISTINCTIVE ABOUTOUR ORGANISATION?

WHAT DO WE STAND FOR?

MISSION ELEMENTS

TRUSTWORTHY.

QUALITY.

FAIR DEALINGS.

CONTRIBUTION TO THE SOCIETY.

J.R.D. TATA’S MISSION STATEMENT

STRIVE FOR PERFECTION AND YOU WILL REACH EXCELLENCE.

NO SUCCESS OR ACHIEVEMENT IN MATERIAL TERMS IS WORTHWHILE, UNLESS IT SERVES THE NEEDS OR INTEREST OF THE COUNTRY AND ITS PEOPLE AND IS ACHIEVED BY FAIR AND HONEST MEANS.

GOOD HUMAN RELATIONS NOT ONLY BRING GREAT PERSONAL REWARDS, BUT ARE ESSENTIAL TO THE SUCCESS OF ANY ORGANISATION.

Ranbaxy laboratories Ltd

• Our mission is to become a research-based international pharmaceutical company

McDonald’s

• To offer the customers fast food prepared in the same high quality worldwide, tasty and reasonably priced, delivered in a consistent low key décor and friendly manner.

Objectives

• Objectives set out what the business is trying to achieve.

• These objectives evolve directly from the mission statement of the firm

• Objectives can be set at two levels:

1. Corporate level

• These are objectives that concern the business or organisation as a whole

• Examples of “corporate objectives might include:• We aim for a return on investment of at least 15%• We aim to achieve an operating profit of over £10 million on sales of at least £100 million• We aim to increase earnings per share by at least 10% every year for the foreseeable future.

• (2) Functional level

• e.g. specific objectives for marketing activities

• Examples of functional marketing objectives” might include:• We aim to build customer database of at least 250,000 households within the next 12 months• We aim to achieve a market share of 10%• We aim to achieve 75% customer awareness of our brand in our target markets

• Both corporate and functional objectives need to conform to the commonly used SMART criteria.

Specific - the objective should state exactly what is to be achieved.Measurable - an objective should be capable of measurement – so that it is possible to determine whether (or how far) it has been achievedAchievable - the objective should be realistic given the circumstances in which it is set and the resources available to the business.Relevant - objectives should be relevant to the people responsible for achieving themTime Bound - objectives should be set with a time-frame in mind. These deadlines also need to be realistic.