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Irsquom currently reading the novel lsquoSuper Sad True Love Storylsquo by Gary Shteyngart (on my Kindle)
In this inventive nostalgic immigrant novel set in the near future
the hero or anti-hero clings on to an old-fashioned love for books The kind of books that are made of paper that you pick up and put down independent o f bat ter y power or wi re less
connection Most of the rest of the people in the world of this novel donrsquot seem to share this book-love however In fact to them
books rsquosmellrsquo and carry an anti-social status
People in the novel instead prefer to consult or read from their lsquoaumlppaumlraumltsrsquo devices which can live-stream their ownersrsquo
thoughts and conversations as well as amongst other things broadcast their ldquohotnessrdquo to others This would appear to be enough for them and their reading or data consuming interest
Sowith this electronic reading future beckoning or some other version of it I thought it was time to review my own electronic book reading experience to date
Two months in to exclusively reading from a kindle and like the novelrsquos (anti-) heroIrsquom definitely suffering from a bit of book nostalgia Irsquom missing the books
that wersquove all been reading from sincehellipwell since books were invented
But leaving aside the nostalgia for a few moments how would I sum up the
difference between a book read and an e-book (Kindle) read
Irsquoll start with what I see as the pro-kindle party position What are the good things about reading from the worldrsquos best-selling e-reader
Read the rest of this article here
This weekThe latest insights and analysis of searchA few words from Keith Wallace
twittercomMindshareIRL
blogmindshareie
3rd June 2011
youtubecomMindshareIRL
To Read or to E-Read by Mark James
The blog To Read or E-Read
Irish Media Agency 2011
from the blogCome Dine with Me Comes to Ireland
by Jill Robinson
Read it here
Another Victory for Mindshare
by Ciaran Norris
Read it here
Social Media Whatrsquos the Point
by Finian Murphy
Read it here
cheryle cole
saorview
weather forecast
365
aib
aib internet banking
banking 365
daily mail
met eireann
paddy power 40
40
40
40
40
40
60
80
750
800
INSIGHTS amp ANALYSISGOOGLE TRENDS
1ST JUNE 2011
Rising Searches (last 7 days)
24th May - 31st May 2011
Search Trends13 This week has been a busy one for entertainment We had Cheryl Cole being given her P45 from the US - after she tried and failed to lsquobreakrsquo the States again We had Kings of Leon playing Slane Castle - an event that seems to have come and gone without much fuss
There was a lot of buzz about The Hangover 2 despite it received a 35 rating on Rotten Tomatoes They describe it as a ldquocrueler darker raunchier carbon copy of the first installmentrdquo Something the trailer more than hints at (view here) Nonetheless the success of the first film means the sequel is guaranteed to sell the same amount of tickets if not more
The UKrsquos answer to Jersey Shore - Geordie Shore - has appeared in the entertainment searches as has the producer MTV Despite the success of shows such as The Osbournes Jackass Punkrsquod My Super Sweet Sixteen and Jersey Shore the lsquosituationrsquo for MTV is that it actually has been in a steady decline since at least 2004
Finally we had lsquoThe Opracalypsersquo as the queen of daytime TV and tutting housewives worldwide - Oprah - presented her last show (view here) Somehow though one gets the feeling that we havenrsquot seen the last of her
Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods
Rising Product Searches
(last 30 days)
dr dre beats ipad2
Geordie ShoreOprah
la noire xbox
Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them
brink
Breakout
Cheryl Cole
smartphone
la noire
la noire ps3
Breakout
Breakout
Rising News Searches (last 30 days)
1st May - 31st May 2011
jedward
obama irelandeurovision
osama obama
eurovision 2011bin laden queen
giggs
htc desire
Keith Wallace Account PlannerWhat is your role in Mindshare
Irsquom a media planner for Heineken and Ubisoft
Whatrsquos your favourite campaign recently
I liked a recent outdoor ad for Mars It depicts one
guy standing alone on a beach getting ready to
surf He has the surfboard gripped in his whilst
watching the waves break The surfboard is the
main focus and has obviously seen better days with
numerous shark bites taken out of it Itrsquos for their ad
campaign lsquoGet Back on Trackrsquo Itrsquos obviously very
lad orientated gives Mars an edgier side and stands out from the crowd
Twitter or Facebook
Facebook at the moment It is great for keeping in touch with all my friends that have
emigrated in recent years to countries such as Canada and Australia It also comes in
very handy when meeting up with up with friends while traveling I have a twitter
account but am slowly beginning to use it
Any changes in media you are keeping an eye on
Irsquom really interested in the integration of all areas of media and to see how the
biggest and most successful campaigns will use and innovate it in the coming years
football manager1
minecraft2
black ops3
jailbreak
4 fallout new vegas
5
mortal combat
6 halo reach
7 red dead redemption
8 playstation network
9
game fudge10
Top Rising Gaming Terms in the last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
house of fraser
+250
Cheryl Cole Sacked
Breakout
mulberry
mulberry bag
michael kors
g shock
ioffer
longchamp
rolex
cartier
new era
geordie shore
+550
kings of leon
+120
mtv
+90
+4400
+60
+1050
+450
+200
+250
+350
+300
Breakout
Breakout
hangover 2
+300
kim kardashian
+250
oprah
+200
american idol
+150
Top Rising Accessories Searches in the last
12 months
Cheryl Cole
+1350
A big congratulations to Today FM who raised over
1 Million Euro surpassing their goal for this yearrsquos Shave
or Dye campaign for Breast Cancer Awareness
They also broke the world record for shaving the most
amount of heads in an hour (350)
Well done to everyone involved
Unilever
Pamp
G
Reckitt B
enckise
r
LOrea
l
Masterfo
ods
DanoneEirco
mUPC
Diageo Vhi
468516518529542597648732835
1584
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 16th - 22nd May
UPC Vhi
Heineke
nMete
orSky
Bord Gais
Budweiser O2
Tesco
McDonalds
243247262312361388388416468518
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Prime Time
RTE News
Coronation Street
Britains Got Talent
Queen Elizabeth II in Ireland
Greys Anatomy
Fair city
Eastenders
Feargal Quinns Retail Therapy 718184848686
939698
122
An Idiot Abroad Things To Do Before You Die is potentially up for
sponsorship on SKY1 TBC next week
Master Chef comes to Ireland and itrsquos up for sponsorship from
September on RTE
An exciting sponsorship opportunity has arrived for Charity ICA
Boot Camp on RTE1 in August
Desperate Housewives
RTE News
Coronation Street
Prime Times
Eastenders
Queen Elizabeth II in Ireland
Blood of the Travellers
The Late Late
Fair City
Feargal Quinns Retail Therapy 148150150151
163168
176190
198202
Queen Elizabeth II in Ireland Londis sponsors Come Dine with Me
Sponsorship Availability
After much anticipation Come Dine with Me Ireland
will finally be hitting our screens on TV3 on Monday
at 9PM
There is live coverage of the Republic of Irelands
2012 Euro Qualifier against Macedonia on RTE2 at
from 820PM on Saturday
After weeks of highs and lows Ant and Dec will
finally be crowning the winner of Britains Got Talent
on TV3 at 7PM on Saturday
Celebrity Salon will be returning to our screens on
TV3 at 9PM on Monday
Top TV Brands 16th - 22nd May
TV News
cheryle cole
saorview
weather forecast
365
aib
aib internet banking
banking 365
daily mail
met eireann
paddy power 40
40
40
40
40
40
60
80
750
800
INSIGHTS amp ANALYSISGOOGLE TRENDS
1ST JUNE 2011
Rising Searches (last 7 days)
24th May - 31st May 2011
Search Trends13 This week has been a busy one for entertainment We had Cheryl Cole being given her P45 from the US - after she tried and failed to lsquobreakrsquo the States again We had Kings of Leon playing Slane Castle - an event that seems to have come and gone without much fuss
There was a lot of buzz about The Hangover 2 despite it received a 35 rating on Rotten Tomatoes They describe it as a ldquocrueler darker raunchier carbon copy of the first installmentrdquo Something the trailer more than hints at (view here) Nonetheless the success of the first film means the sequel is guaranteed to sell the same amount of tickets if not more
The UKrsquos answer to Jersey Shore - Geordie Shore - has appeared in the entertainment searches as has the producer MTV Despite the success of shows such as The Osbournes Jackass Punkrsquod My Super Sweet Sixteen and Jersey Shore the lsquosituationrsquo for MTV is that it actually has been in a steady decline since at least 2004
Finally we had lsquoThe Opracalypsersquo as the queen of daytime TV and tutting housewives worldwide - Oprah - presented her last show (view here) Somehow though one gets the feeling that we havenrsquot seen the last of her
Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods
Rising Product Searches
(last 30 days)
dr dre beats ipad2
Geordie ShoreOprah
la noire xbox
Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them
brink
Breakout
Cheryl Cole
smartphone
la noire
la noire ps3
Breakout
Breakout
Rising News Searches (last 30 days)
1st May - 31st May 2011
jedward
obama irelandeurovision
osama obama
eurovision 2011bin laden queen
giggs
htc desire
Keith Wallace Account PlannerWhat is your role in Mindshare
Irsquom a media planner for Heineken and Ubisoft
Whatrsquos your favourite campaign recently
I liked a recent outdoor ad for Mars It depicts one
guy standing alone on a beach getting ready to
surf He has the surfboard gripped in his whilst
watching the waves break The surfboard is the
main focus and has obviously seen better days with
numerous shark bites taken out of it Itrsquos for their ad
campaign lsquoGet Back on Trackrsquo Itrsquos obviously very
lad orientated gives Mars an edgier side and stands out from the crowd
Twitter or Facebook
Facebook at the moment It is great for keeping in touch with all my friends that have
emigrated in recent years to countries such as Canada and Australia It also comes in
very handy when meeting up with up with friends while traveling I have a twitter
account but am slowly beginning to use it
Any changes in media you are keeping an eye on
Irsquom really interested in the integration of all areas of media and to see how the
biggest and most successful campaigns will use and innovate it in the coming years
football manager1
minecraft2
black ops3
jailbreak
4 fallout new vegas
5
mortal combat
6 halo reach
7 red dead redemption
8 playstation network
9
game fudge10
Top Rising Gaming Terms in the last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
house of fraser
+250
Cheryl Cole Sacked
Breakout
mulberry
mulberry bag
michael kors
g shock
ioffer
longchamp
rolex
cartier
new era
geordie shore
+550
kings of leon
+120
mtv
+90
+4400
+60
+1050
+450
+200
+250
+350
+300
Breakout
Breakout
hangover 2
+300
kim kardashian
+250
oprah
+200
american idol
+150
Top Rising Accessories Searches in the last
12 months
Cheryl Cole
+1350
A big congratulations to Today FM who raised over
1 Million Euro surpassing their goal for this yearrsquos Shave
or Dye campaign for Breast Cancer Awareness
They also broke the world record for shaving the most
amount of heads in an hour (350)
Well done to everyone involved
Unilever
Pamp
G
Reckitt B
enckise
r
LOrea
l
Masterfo
ods
DanoneEirco
mUPC
Diageo Vhi
468516518529542597648732835
1584
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 16th - 22nd May
UPC Vhi
Heineke
nMete
orSky
Bord Gais
Budweiser O2
Tesco
McDonalds
243247262312361388388416468518
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Prime Time
RTE News
Coronation Street
Britains Got Talent
Queen Elizabeth II in Ireland
Greys Anatomy
Fair city
Eastenders
Feargal Quinns Retail Therapy 718184848686
939698
122
An Idiot Abroad Things To Do Before You Die is potentially up for
sponsorship on SKY1 TBC next week
Master Chef comes to Ireland and itrsquos up for sponsorship from
September on RTE
An exciting sponsorship opportunity has arrived for Charity ICA
Boot Camp on RTE1 in August
Desperate Housewives
RTE News
Coronation Street
Prime Times
Eastenders
Queen Elizabeth II in Ireland
Blood of the Travellers
The Late Late
Fair City
Feargal Quinns Retail Therapy 148150150151
163168
176190
198202
Queen Elizabeth II in Ireland Londis sponsors Come Dine with Me
Sponsorship Availability
After much anticipation Come Dine with Me Ireland
will finally be hitting our screens on TV3 on Monday
at 9PM
There is live coverage of the Republic of Irelands
2012 Euro Qualifier against Macedonia on RTE2 at
from 820PM on Saturday
After weeks of highs and lows Ant and Dec will
finally be crowning the winner of Britains Got Talent
on TV3 at 7PM on Saturday
Celebrity Salon will be returning to our screens on
TV3 at 9PM on Monday
Top TV Brands 16th - 22nd May
TV News
Keith Wallace Account PlannerWhat is your role in Mindshare
Irsquom a media planner for Heineken and Ubisoft
Whatrsquos your favourite campaign recently
I liked a recent outdoor ad for Mars It depicts one
guy standing alone on a beach getting ready to
surf He has the surfboard gripped in his whilst
watching the waves break The surfboard is the
main focus and has obviously seen better days with
numerous shark bites taken out of it Itrsquos for their ad
campaign lsquoGet Back on Trackrsquo Itrsquos obviously very
lad orientated gives Mars an edgier side and stands out from the crowd
Twitter or Facebook
Facebook at the moment It is great for keeping in touch with all my friends that have
emigrated in recent years to countries such as Canada and Australia It also comes in
very handy when meeting up with up with friends while traveling I have a twitter
account but am slowly beginning to use it
Any changes in media you are keeping an eye on
Irsquom really interested in the integration of all areas of media and to see how the
biggest and most successful campaigns will use and innovate it in the coming years
football manager1
minecraft2
black ops3
jailbreak
4 fallout new vegas
5
mortal combat
6 halo reach
7 red dead redemption
8 playstation network
9
game fudge10
Top Rising Gaming Terms in the last 12 Months
Rising Entertainment
last 7 days vs previous 7 days
The Google Trends report is published weekly by Mindshare Dublin based on search volumes according
to Google Insights The data is owned and curated by Google but available for public access
For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300
house of fraser
+250
Cheryl Cole Sacked
Breakout
mulberry
mulberry bag
michael kors
g shock
ioffer
longchamp
rolex
cartier
new era
geordie shore
+550
kings of leon
+120
mtv
+90
+4400
+60
+1050
+450
+200
+250
+350
+300
Breakout
Breakout
hangover 2
+300
kim kardashian
+250
oprah
+200
american idol
+150
Top Rising Accessories Searches in the last
12 months
Cheryl Cole
+1350
A big congratulations to Today FM who raised over
1 Million Euro surpassing their goal for this yearrsquos Shave
or Dye campaign for Breast Cancer Awareness
They also broke the world record for shaving the most
amount of heads in an hour (350)
Well done to everyone involved
Unilever
Pamp
G
Reckitt B
enckise
r
LOrea
l
Masterfo
ods
DanoneEirco
mUPC
Diageo Vhi
468516518529542597648732835
1584
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 16th - 22nd May
UPC Vhi
Heineke
nMete
orSky
Bord Gais
Budweiser O2
Tesco
McDonalds
243247262312361388388416468518
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Prime Time
RTE News
Coronation Street
Britains Got Talent
Queen Elizabeth II in Ireland
Greys Anatomy
Fair city
Eastenders
Feargal Quinns Retail Therapy 718184848686
939698
122
An Idiot Abroad Things To Do Before You Die is potentially up for
sponsorship on SKY1 TBC next week
Master Chef comes to Ireland and itrsquos up for sponsorship from
September on RTE
An exciting sponsorship opportunity has arrived for Charity ICA
Boot Camp on RTE1 in August
Desperate Housewives
RTE News
Coronation Street
Prime Times
Eastenders
Queen Elizabeth II in Ireland
Blood of the Travellers
The Late Late
Fair City
Feargal Quinns Retail Therapy 148150150151
163168
176190
198202
Queen Elizabeth II in Ireland Londis sponsors Come Dine with Me
Sponsorship Availability
After much anticipation Come Dine with Me Ireland
will finally be hitting our screens on TV3 on Monday
at 9PM
There is live coverage of the Republic of Irelands
2012 Euro Qualifier against Macedonia on RTE2 at
from 820PM on Saturday
After weeks of highs and lows Ant and Dec will
finally be crowning the winner of Britains Got Talent
on TV3 at 7PM on Saturday
Celebrity Salon will be returning to our screens on
TV3 at 9PM on Monday
Top TV Brands 16th - 22nd May
TV News
Unilever
Pamp
G
Reckitt B
enckise
r
LOrea
l
Masterfo
ods
DanoneEirco
mUPC
Diageo Vhi
468516518529542597648732835
1584
HW + CH (Multichannel TVRs)
Top Rated Programmes
Adults 15-34 (Multichannel TVRs)
Top TV Advertisers 16th - 22nd May
UPC Vhi
Heineke
nMete
orSky
Bord Gais
Budweiser O2
Tesco
McDonalds
243247262312361388388416468518
The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data
For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300
Desperate Housewives
Prime Time
RTE News
Coronation Street
Britains Got Talent
Queen Elizabeth II in Ireland
Greys Anatomy
Fair city
Eastenders
Feargal Quinns Retail Therapy 718184848686
939698
122
An Idiot Abroad Things To Do Before You Die is potentially up for
sponsorship on SKY1 TBC next week
Master Chef comes to Ireland and itrsquos up for sponsorship from
September on RTE
An exciting sponsorship opportunity has arrived for Charity ICA
Boot Camp on RTE1 in August
Desperate Housewives
RTE News
Coronation Street
Prime Times
Eastenders
Queen Elizabeth II in Ireland
Blood of the Travellers
The Late Late
Fair City
Feargal Quinns Retail Therapy 148150150151
163168
176190
198202
Queen Elizabeth II in Ireland Londis sponsors Come Dine with Me
Sponsorship Availability
After much anticipation Come Dine with Me Ireland
will finally be hitting our screens on TV3 on Monday
at 9PM
There is live coverage of the Republic of Irelands
2012 Euro Qualifier against Macedonia on RTE2 at
from 820PM on Saturday
After weeks of highs and lows Ant and Dec will
finally be crowning the winner of Britains Got Talent
on TV3 at 7PM on Saturday
Celebrity Salon will be returning to our screens on
TV3 at 9PM on Monday
Top TV Brands 16th - 22nd May
TV News
