The latest figu res from Screen Digest show Ireland still ranks second

highest for cinema goers in Europe

Ireland comes in just behind Iceland with the average person visiting

the cinema 36 times per year This figures is higher than our neighbours in the UK (they visit 27 times per year) and higher still

than the average European who visits 17 visit per year So itrsquos safe to say that the Irish are still lovers of cinema

According to Carlton Screen Advertising the latest cinema admissions are down 17 year on year (based on Jan-Feb) That said January 2010 was when Avatar was released and it ended up as the highest grossing film of all time so it was always

unlikely that 2011 would match 2010 However cinema advertising in February was up 112 Carlton Screen ndash who now have a 100 market share of Irish cinemas ndash have 443 screens nationwide 143 of these are digital screens and 98 of them can show 3D If you compare this to January 2010 when there was only 63 digital

screens it shows how quickly digital is growing

What to look out for this summerWersquove already gone over some of the big hits for this year in our lsquoMust See

Movies for 2011prime blog post As we predicted 2011 is all set up to be the lsquosummer of the superherorsquo Wersquove already had lsquoThe Green Lanternlsquo and

lsquoThorlsquo (brought to us from the guys that made the Iron Man series) Look out for Conan Immortals Captain America The First Avenger and the worldrsquos most

lovable mechanical saviours of the earth in Transformers Dark of the MoonDonrsquot forget that this summer also sees the release of The Hangover 2 the next Pirates of the Caribbean installment and of course the end of the most profitable

movie franchise of all time with the final Harry Potter

Read the rest of this blog post here

This weekThe latest insights and analysis of searchA few words from Sheena Murphy

twittercomMindshareIRL

blogmindshareie

20th May 2011

youtubecomMindshareIRL

The Latest News on Irish Cinemaby Emma Daly

The blog The Latest News on Irish Cinema

Irish Media Agency 2011

from the blogEurovision achieves Highest Numbers

in 15 Years

by Sheena Murphy

Read here

Whatrsquos wrong with Groupon

by Rachel Ray

Read here

azerbaijan

eurovision 2011 results

eurovision

eurovision 2011

jedward eurovision

jedward

tenerife

euromillions

fa

garda 110

110

120

250

450

550

600

600

1000

1000

INSIGHTS amp ANALYSISGOOGLE TRENDS

18TH MAY 2011

Rising Searches (last 7 days)

11th May - 18th May 2011

Search Trends13 One word has been dominating our searches over the last 7 days and that word is lsquoEurovisionrsquo With over 22 million people viewing the final show at itrsquos peak on RTE on Saturday Eurovision 2011 was the most viewed song contest since 1994 - when it was hosted in The Point by Ronan Keating 71 of 15 to 24 year olds watched the programme in total - the highest audience share for the age group of any programme on any channel in Ireland since 2002

13 But it didnrsquot seem to matter how much the whole nation willed on the two hyperactive Jedward twins The only happy camper in Ireland on the night was Paddy Power Oh well at least we are moving on from Bin Laden and the Royal Wedding

In telecommunications the top three searches have been for the white iPhone 4 3 Mobile and HTC Desire S When it comes to health supplements we are interested in searching for discounts (a trend across all categories) body building with creatine and keeping our brains and joints in shape with fish oil

13 In the world of lsquoouter beautyrsquo botox is the top plastic surgery search in Ireland Trust us though when we tell you that you donrsquot want to know what the top rising plastic surgery term was

Mindshare analyses the search volume within Ireland to establish patterns and trends of information people are searching for over certain time periods

Rising Telecom Searches (last 7 days)

11th May - 18th May 2011

t mobile

botoxAzerbaijan

white iphone

talk talkgps

Rising searches are based on the increase in volume from a base volume seven days ago When lsquoBreakoutrsquo is recorded the base figure was too low to record them

virgin broadband

Breakout

white iPhone 4

3 mobile

white iphone 4

htc desire s

Breakout

Breakout

Breakout

Rising News Searches (last 30 days)

18th April - 18th May 2011

royal wedding

psnbin ladenosama bin laden

playstationosama

eurovisioneurovision 2011

wedding

jedward

Sheena Murphy Senior Account Manager in Trading1 What is your role in MindShare

Senior Account Manager in the Exchange (Trading

department) I work mostly across TV but more

recently across digital My job is to negotiate rates

and deliver the best fit for our clientsrsquo campaigns

2 What media developments are you keeping an

eye on

HD TV - its growth potential over the next couple

of years and the effect it might have on commercial viewing in the Irish market

3 Whatrsquos your favourite recent campaign

The New Bord Gaacuteis Energy Bots campaign that has just launched (you cant have

missed it it is everywhere) The Robots are adorable and have longevity I think

they are going to be a big hit The new Duracell Bunny

4 To tweet or not to tweet

I have had an account for over a year now and think Irsquove tweeted twice But I do

log on every now and then - to see what the celebs are up to

discount supplements1

holland and barrett2

vitamin d3

whey protein

4 body building

5

fish oil

6 supplements ireland

7 whey

8 protein shakes

9

creatine10

Rising in Supplements 2007 - 2011

Rising Entertainment

last 7 days vs previous 7 days

eurovision results

Breakout

The Google Trends report is published weekly by Mindshare Dublin based on search volumes according

to Google Insights The data is owned and curated by Google but available for public access

For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300

eurovision results 2011

Breakout

eurovision 2011 live

Breakout

botox

liposuction

breast implants

nose job

varicose veins

heidi montag

augmentation

breast enlargement

tattoo removal

eurovision winner 2011

Breakout

jedward

+500

Eurovision 2011

+650

+150

+40

+140

+100

+50

+80

+90

+90

Breakout

Breakout

eurovision winner

Breakout

martha graham

Breakout

Eurovision

+650

eurovision jedward

+600

Top Plastic Surgery Searches in Ireland in

the last year

Sheena Murphy Senior Account Manager in Trading1 What is your role in MindShare

Senior Account Manager in the Exchange (Trading

department) I work mostly across TV but more

recently across digital My job is to negotiate rates

and deliver the best fit for our clientsrsquo campaigns

2 What media developments are you keeping an

eye on

HD TV - its growth potential over the next couple

of years and the effect it might have on commercial viewing in the Irish market

3 Whatrsquos your favourite recent campaign

The New Bord Gaacuteis Energy Bots campaign that has just launched (you cant have

missed it it is everywhere) The Robots are adorable and have longevity I think

they are going to be a big hit The new Duracell Bunny

4 To tweet or not to tweet

I have had an account for over a year now and think Irsquove tweeted twice But I do

log on every now and then - to see what the celebs are up to

discount supplements1

holland and barrett2

vitamin d3

whey protein

4 body building

5

fish oil

6 supplements ireland

7 whey

8 protein shakes

9

creatine10

Rising in Supplements 2007 - 2011

Rising Entertainment

last 7 days vs previous 7 days

eurovision results

Breakout

The Google Trends report is published weekly by Mindshare Dublin based on search volumes according

to Google Insights The data is owned and curated by Google but available for public access

For more information contact Finian Murphy (finianmurphymindshareworldcom) or +353 1 415 0300

eurovision results 2011

Breakout

eurovision 2011 live

Breakout

botox

liposuction

breast implants

nose job

varicose veins

heidi montag

augmentation

breast enlargement

tattoo removal

eurovision winner 2011

Breakout

jedward

+500

Eurovision 2011

+650

+150

+40

+140

+100

+50

+80

+90

+90

Breakout

Breakout

eurovision winner

Breakout

martha graham

Breakout

Eurovision

+650

eurovision jedward

+600

Top Plastic Surgery Searches in Ireland in

the last year

Unilever Pamp

G

Vodafone

Coca Cola

Masterfo

ods

Reckitt B

enckise

r

Heineke

nKello

gsEirco

m

Sky Broadcastin

g

4855345765905955986358841016

1858

HW + CH (Multichannel TVRs)

Top Rated Programmes

Adults 15-34 (Multichannel TVRs)

Top TV Advertisers 11th -18th April

Vodafone

Heineke

nEirco

m

Sky Atlantic

McDonalds

O2 Bill Pay

Spar

Irish fe

rries

KBCRSA

233234251369430437485534590

884

The TV report is published weekly by Mindshare Dublin based on TV ratings from Nielsen data

For more information contact Jill Robinson (jillrobinsonmindshareworldcom) or +353 1 415 0300

Desperate Housewives

Coronation Street 20

Greys Anatomy

The Late Late Show

Eastenders

RTE News

Britains got Talent

Fair City

Champions League live

Dont tell the Bride 6975767678

89909197

115

Master Chef is up for sponsorship from September on RTE With

more entertaining at home this show could be a great fit for an

FMCG or home focused brand

Irish fashion show lsquoOff the Railsrsquo is available for sponsorship from

the 1st July 2011 The show gives its female viewers a broad mix of

trend reports lsquosteal her stylersquo makeovers fashion shows etc It will

strongly fit with a brand that has a female focus

Desperate Housewives

The Late Late Show

Coronation Street

RTE News

Whatrsquos Ireland Eating

Roomers

Fair city

The Consumer Show

Greys Anatomy

Eastenders 128131131136

143160163

172182188

The season finale of Desperate Housewives draws nearObama is welcomed to Ireland on Monday

Sponsorship Availability

Leinster v Northampton Saints in the Heineken Cup

Final at 4PM on Saturday and will be live on SKY

Sports One

The British Soap Awards will be aired on TV3 on

Thursday at 9PM

Eight-part mini-series lsquoThe Kennedysrsquo starts this

Saturday on RTE1 at 11PM

RTE has a new documentary on the traveling

community called Blood of the Travelers starts on

Sunday at 930PM

lsquoThe Queen an Extraordinary Lifersquo will be broadcast

on Sunday at 930PM on TV3

Obama will be in Ireland this monday with live news

coverage throughout

Top TV Brands 11th - 18th April

TV News