Slide 1

Creativity boosting tools

Yonathan DominitzPresented by

What is a Creative Thinking Tool?

Where do they come from?

Do they really work?

How can it help boosting creativity?

Where do these tools come from?

Awarded creative ideas

Common thinking patterns

Mindscapes Analysis of Cannes Lions winners 2009 :

Categories: Titanium & Integrated, Promo, Direct ,PR

81%Following one of 6 Mindscapes patterns

66%Mindscapes patterns

Mindscapes Analysis of Cannes Lions winners 2009 :Among Grand Prix and gold lions:Categories: Titanium & Integrated, Promo, Direct ,PR

81% Mindscapes patterns

What is a Mindscapes creative thinking tool?

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Nelka- Costa Rica

Attract foreign tourists The client's Brief:

Small budgetThe problem:

Instead, address Local drivers idea:

Drivers complain about the bad conditions of the roadsThe Insight:

launch an anonymous websitewww.costaricaholes.com phase I:

Phase I www.costaricaholes.com

Phase II- the branding of the blog

100% of fleet rented

95% of renters were localResults:

MTV Australia

The task:

Attract new young subscribers

youth mistrust advertisingThe problem:

The challenge:

AdvertisingWhich doesnt look likeAdvertising?

Snoop Dogg

Results:

X 3 more new subscribers.

Indian man see the stubbled look as cool and rugged

The problem:

Address this barrier

The opportunity:

Indians love to debate The Insight:

The majority of Indian woman prefer shaven man

Results: 38% increase in sales 35% increase in market share

Pattern?

++

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Fight For a Cause

Brand Cause

cause

Social mediaMobileBlogsOOH

sympathy

Brand Cause

awareness

First creative step:Create the cause

How?

Insights!

Serious or humoristic

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consensus or controversial

Real or fictitious

Insights + brand + target

16 creative thinking tools

2 days 8 different toolsPracticed on real briefs

Does it really work?

Thank you and

have fun creating new great ideas!

www.themindscapes.com