Middle East Media Guide 2012

Media information!

Media Guide 2012Media information

Containing over 4,800 media listings across 18 countries,this key reference book offers advertisers a unique opportunity to showcase their products and services to a specialised target audience - companies and agencies seeking media outlets and services in the Middle East &North Africa.

Our first eight editions have firmly established the MiddleEast & North Africa Media Guide as a must-have resource,and thousands of well-thumbed copies can be found inoffices across the Arab world - and beyond.

From large multi-nationals to small companies, those dealing with the regional media have found the bookinvaluable and are eagerly awaiting the fully revised, updated and expanded 2012 edition.

Middle East & North Africa!

The MENA Media Guide is the only comprehensive, accurate andup-to-date media directory for the Arab world.

“The book - for us - is an invaluable guide and servesto strengthen our media database, as well as provideour clients with even more regional exposure”Louay Al-SamarraiActive PR, United Arab Emirates

“An invaluable resource for anyone who wishes tostrategically define a regional campaign.” Qais Abu-LabanBQ Capital, Jordan

“One of a kind and very useful”Fumihiko IwamotoK&L Advertising Asia Pte Ltd, Singapore

“Really helps me in my job - I benefit from it on adaily basis”Zakia Suhail Al Musharrakh Media Coordinator Dubai Ports, Customs and Free Zone Corporation

Client testimonials...COVERAGE

AlgeriaBahrainEgyptIranIraqJordan

KuwaitLebanonLibyaMoroccoOmanPalestine

QatarSaudi SyriaTunisiaUAEYemen

GCC Countries57%

Media Guide 2012Middle East & North Africa

Frequency of use

The Middle East & North Africa MediaGuide has a shelf life of one full year, giving advertiser's maximum, and repeatedexposure. Unlike magazines or newspaperswhich are often discarded after being read,90% of Middle East & North Africa MediaGuide customers refer to the guide at leastonce a month, with 32% using the bookonce a week or more. (Source: Sample survey of customers)

Customer breakdown by industry

The Middle East & North Africa MediaGuide is viewed as an essential directoryfor people working in, and with, themedia across the region - including in-house advertising and PR managers atmajor local and international companies,media buyers and planners, PR agencies,advertising agencies, media analysts, publishers, broadcasters, marketing companies, government ministries, charities and universities.

An exceptionally useful guide.Gulf Business ”

Geographic breakdown

The 2012 edition of the Middle East & NorthAfrica Media Guide will be available in bookshops across the region, and worldwidethrough our website. Many of our international customers use the book to findmedia outlets for their own advertisingrequirements in the Middle East & NorthAfrica, as well as finding suppliers and creative partners.

The Facts

PR Agencies23%

Broadcasters6%

Publishers7%

Public Bodies5%

Australasia1%

Every 2-3months

9%

Once a year1%

2-3 times amonth43%

N. America6%

Asia3%

Europe7%

Rest Of Middle East

26%

Universities5%

Other7%

Ad Agencies & Media Buyers

16%

Once a weekor more32%

Once amonth15%

In-house PR,Advertising orMedia Buying

32%

“


Each chapter is introducedby insightful editorial givingan overview and analysis ofeach sector.

Newspapers - National andregional newspapers listed bycountry and language.

Magazines - Consumer,trade and special interest magazines listed by categoryand language.

Television - State and independent TV stations listedby category and language,plus pay-TV networks.

Radio - State and independentradio stations listed by country and language.

News & Photo Agencies -Government and independentnews agencies, and stockphoto libraries.

Production Companies -Independent production companies listed by country.

New Media - Major websitesand portals, media websitesand digital media agencies.

World Media - Contactdetails for some of the world'slargest media companies.

Advertising & PR -Advertising Agencies, MediaBuying & Planning Agencies,Outdoor Media, PublicRelations Agencies, andAdvertising Representatives.

Events & Exhibitions -Exhibition organisers, standmanufacturers, and event management companies.

Media Resources - JournalistAssociations, Media FreeZones, Circulation Auditors,Media Research & Monitoring,Newspaper & MagazineDistributors.

Chapters

An essential resource…. no one else has attemptedto create a directory ofMiddle East media on thisscale. Editor Ben Smalley isa journalist with good credentials who clearlyunderstands the businesshe is writing about. The guide is well structuredand intuitive to use.7Days

Don't get lost in the crowd... Stand Out!Supplement your listing and stand out from the crowd.

The Middle East & North Africa Media Guide isdesigned to be as comprehensive as possible with freebasic listings for all regional media companies.

The only way to grab attention and stand out fromyour competitors is to enhance your basic listing with an advert.

“

”

An essential tool for anybody working in, or with, the mediaacross the Arab world.Khaleej Times ”“

All adverts are full colour, dimensions are height x width in millimetresType AED US$ Trim Size Print AreaInside Front Cover 15,000 4,085 210x149 190x135Inside Back Cover 13,500 3,675 210x149 190x135Double Page Spread 18,000 4,900 210x297 190x270Full Page 10,000 2,720 210x149 190x135Half Page Horizontal 8,250 2,245 n/a 100x135Bound-in Bookmark 15,000 4,085 140x45 140x45(*For bleed ads, add 3mm on all sides to the trim size)

ADVERTISING RATES & TECHNICAL SPECIFICATIONS

MediaSource FZCPO Box 341138Dubai, United Arab EmiratesTel: +971-4 356 4200Fax: +971-4 356 4222Email: [email protected]

Sales Contact: Robair Boctor Mob: +971-50 751 1568Email: [email protected]

Editorial Contact: Ben SmalleyTel: +971-4 356 4203Email: [email protected]

CONTACTS Size: A5Publication date: December 1, 2011 Booking deadline: 30 days prior to publication date Position: A 10% surcharge is applicablefor special/guaranteed positions (except inside front and inside back cover).Material: Provide on CD in EPS formatMaterial deadline: November 15, 2011Cancellation: One month prior to publication date. Binding: Perfect book bound

www.sociablemedia.mewww.middleeastmediaguide.com

Anyone dealing with Arabmedia will find this guidebook indispensable. TBS Journal

Sold by targeted direct mail,direct sales and in good bookshops across the region

Sales of the MiddleEast & North Africa MediaGuide are fully supported bypromotional media campaignsto maximise exposure andenhance sales.

A one-year shelf life givesadvertisers maximum coverageand repeated exposure.

All advertisers receive a freecopy of the guide.

Sold globally through theMiddle East & North AfricaMedia Guide website.


”The MediaGuide 2012 is...

“

MediaSource