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Part of the monthly "Tech Lunch" series with the Michigan West Coast Chamber. Presentation gives a high-level view on how to undertake a website project, including design and development. Overview of best practices, and how to work with outside resources. Presented at the Herrick District Library (Holland, MI) on 10/18/12.
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©2012 The Image Group
Michigan West Coast ChamberTech Lunch
Web Design ProcessOctober 18, 2012
©2012 The Image Group
©2012 The Image Group
hello.
©2012 The Image Group
©2012 The Image Group
The mystery of web.
©2012 The Image Group
Picking a partner.
©2012 The Image Group
©2012 The Image Group
Picking a partner...
Designer vs. developer vs. architect vs. copywriter vs.
graphic designer
Process
Experience/portfolio
Cost
Technologies
Mobile strategy
Other costs
©2012 The Image Group
Process.
©2012 The Image Group
©2012 The Image Group
Discovery
Wireframe
Design
Build
Soft-Live & Hand-Off
©2012 The Image Group
©2012 The Image Group
0.0 Homepage - Full
©2012 The Image Group
©2012 The Image Group
Technologies.
©2012 The Image Group
©2012 The Image Group
Technologies...
CMS (open source vs. proprietary)
Hosting
Mobile (app vs. CSS vs. responsive)
HTML5 vs. Flash, etc.
Analytics
Browser compatibility
©2012 The Image Group
Technologies...
CMS (open source vs. proprietary)
Hosting
Mobile (app vs. CSS vs. responsive)
HTML5 vs. Flash, etc.
Analytics
Browser compatibility
©2012 The Image Group
Technologies...
CMS (open source vs. proprietary)
Hosting
Mobile (app vs. CSS vs. responsive)
HTML5 vs. Flash, etc.
Analytics
Browser compatibility
©2012 The Image Group
©2012 The Image Group
"By and large, mobile users want different things from your product than desktop users do. If you’re a restaurant, desktop users may want photos of your place, a complete menu, and some information about your history. But mobile users probably just want your address and operating hours."
- Jeff Croft
©2012 The Image Group
Content.
©2012 The Image Group
©2012 The Image Group
Content...
It’s still king
Planning for upkeep
Good content = great SEO
©2012 The Image Group
Design.
©2012 The Image Group
©2012 The Image Group
Design & Content...
Clean, simple, basic
No Flash!
Beware of templates, stock photography
Think through navigation
Content strategy
De!ned roles
©2012 The Image Group
Q&A
©2012 The Image Group
JASON KEHRER.
[email protected] @jasonkehrer
@imagegroup | imagegroup.com | 616.393.9588
©2012 The Image Group