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Part of the monthly "Tech Lunch" series with the Michigan West Coast Chamber. Presentation gives a high-level view on e-commerce tools and best practices. Also features several "DIY" tools/services. Presented at the Herrick District Library (Holland, MI) on 11/15/12.
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©2012 The Image Group
Michigan West Coast ChamberTech Lunch
E-CommerceNovember 15, 2012
©2012 The Image Group
©2012 The Image Group
hello.
©2012 The Image Group
©2012 The Image Group
Today’s landscape.
©2012 The Image Group
Some things to consider.
©2012 The Image Group
©2012 The Image Group
Consider...
Monthly fee + transaction fee
Security
Ease of use
Why?
Ful!llment mechanism/shipping
Product descriptions/photography
Bandwidth
Marketing
©2012 The Image Group
©2012 The Image Group
Consider...
Built into existing site or new standalone?
Social giving + coupon/discount mechanism
Distributors/resellers
Apple Passbook (Tello, Passtools)
Speci!c tools for speci!c types of ecommerce (EventBrite)
©2012 The Image Group
Options.
©2012 The Image Group
©2012 The Image Group
Options...
Hosted solutions
Big partners
Custom solutions
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Small biz.
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©2012 The Image Group
Options...
Magento Go
Shopify
CoreCommerce
BigCommerce
Volusion
©2012 The Image Group
Big partners.
©2012 The Image Group
©2012 The Image Group
Big partners...
Yahoo! Small Business
Google Checkout
Amazon Webstore
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Mobile Payment.
©2012 The Image Group
©2012 The Image Group
Mobile Payment...
Card readers
Apps
NFC
Carrier
©2012 The Image Group
©2012 The Image Group
Options...
Square
GoPago
PayPal Here
Intuit GoPayment
©2012 The Image Group
Q&A
©2012 The Image Group
JASON KEHRER.
[email protected] @jasonkehrer
@imagegroup | imagegroup.com | 616.393.9588
©2012 The Image Group
©2012 The Image Group
©2012 The Image Group
"By and large, mobile users want different things from your product than desktop users do. If you’re a restaurant, desktop users may want photos of your place, a complete menu, and some information about your history. But mobile users probably just want your address and operating hours."
- Jeff Croft
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