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Locally Grown News.com Connecting consumers to their food and their communities Michelle Ferrier, Proprietor

Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC

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Dr. Michelle Ferrier presented LocallyGrownNews.com, a hyperlocal online community platform for women entrepreneurs at the New Media Women Entrepreneurs Summit in Washington, DC on Monday, November 8, 2010.She explained the cooperative model used to share content, technology, marketing and other resources to recreate sustainable journaiism enterprises in communities nationwide.

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Page 1: Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC

Locally Grown News.comConnecting consumers to their food and their communities

Michelle Ferrier, Proprietor

Page 2: Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC

Locavore:

Eating Local Foods

“Better food – more local,

more healthy, more

sensible – is a powerful

new topic of the American

conversation.

[--”Animal, Vegetable, Miracle: A Year of

Food Life,” by Barbara Kingsolver]

Page 3: Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC
Page 4: Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC

Shifting the civic dialogue from the town center

to the kitchen table.

Building relationships between neighbors.

Shaping agendas for dialogue and action in

communities.

Building

Social Capital

Page 5: Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC

Online community website lets members

share stories, photos and events around

local food, local products, sustainability

and community...Local First!

Creating Local

Community

Page 6: Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC

LocallyGrownNews

Franchise Offers:

Content niche around local first initiatives.

Shared content and advertising network.

Shared marketing/design/promotion support.

Robust content management system with support.

Dedicated team of women supporting each other.

Page 7: Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC
Page 8: Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC
Page 9: Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC

Version 2.0

Page 10: Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC

Version 3.0

•Geolocation tools for all

content

•Addition of “Rate This”

feature

•Content types such as

Video, Marketplace

Directory

Page 11: Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC

Version 3.0

Page 12: Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC

Key Elements Content: Compelling content that drives passion

Architecture: Robust content management system

versus blog platform

Functions: User-generated content and social media

features.

Engagement: Being in/of the community; helping to

reflect that community to itself; participant observer.

Page 13: Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC

EngagementMay 1, 2010 to July 31, 2010

Aug. 1, 2010 to Oct. 31, 2010

Page 14: Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC

Future GrowthGeographic growth

along I-40 and I-85

corridor.

New franchises in

Florida coming on

board 1st Quarter

2011.

Print/mobile vehicles

launched

in 2011.

New revenue

streams in

merchandise offered

2011.

Page 15: Michelle Ferrier shares LocallyGrownNews.com at New Media Women Entrepreneurs Summit in Washington, DC

ISO:

New Proprietors

Michelle Ferrier, Founder, LocallyGrownNews.com

[email protected]; Twitter: localize_nc;

Women passionate about their communities

Interested in growing your own business

Desiring collaborative, supportive network