mianou OPIS - English Version

mianou corp. © 0202 www.mianou.com

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Organizational strategic mission

Organizational core expertise

Internal operations (work processes,

management, employees relations)

The fit between Employees and

organizational identity values

Perception of the organization by its stake

holders

Employees Identification with the

organization

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Execution of business strategy and plans - higher level of efficiency

Better organizational reputation - for all stakes holders

Higher employees motivation and commitment level

Improvement of employees performance

Strengthening organizational profitability

Better understanding of organizational work life and

management

Clear definition of given services

Formal mean to manage work environment

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Organizational Identity - Internal organizational heart

Branding - Organizational external image

For Customers - Internal elements (organizational heart) are

more important than branding characteristics

FIT I/O – the ultimate objective is to find the best Fit between

the elements of organizational identity and the characteristics

of the Brand

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Numerous companies, organizations and public institutions worldwide are not sufficiently familiar with one of

the most radical mean to improve the positive perception of stake holders toward their organization: "…to the

extent an organizational identity is clear, unified and agreed and…. is in line with its external branding, the positive image of the

organization will improve towards the stake holders and the public…"

Even if an internal organizational identity exists, in a way or another,

this identity is not always related to employees' values and/or to the

external branding characteristics of the organization. As

consequence to such unfitted situations, Company/organization/

public institutions suffer from low image leading to:

Low identification of stake holders (employees, customers and

suppliers) with the organization

Decline of service quality

Lower levels of performance

Insufficient levels of satisfaction (employees & customers)

High employees turnover (mainly core employees)

….And consequently, a regular decline in organizational business results.


AApppplliiccaattiioonn PPaatttteerrnn MMiiaannoouu MMooddeell


Prof. Zwi Segal, the founder and leader of mianou is a Industrial/organizational psychologist. During the last 20

years he achieved a unique integration between strategic organizational consulting and FIT Management

computerized tools.


Over the years, Prof. Segal managed strategic consulting projects and identity applications in Top organizations

worldwide. Moreover, he co-coordinated EC's cross cultural projects in the field of environmental psychology

and collaborated in various public projects in France and Europe.

The underlying vision of mianou is the development of innovative systems aimed to improve organizational

image and perceptions. To do so, we combine between focused identity-based consulting methodology and

smart technological solutions to monitor the way organizations are perceived by their stake holders.

Thus, the main objective of our systems is to improve organizational image by maximizing the FIT networks

between internal identity elements and external branding characteristics, resulting in the achievement of the

best I/O FIT for companies and public institutions.

Based on the exclusive philosophy and integrative methodology developed by Prof. Segal, we elaborated:

- The computerized suite OPIS™ - Organizational Perception Information System

- The consulting methodology OICP™ - Organizational Identity Consulting Process


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OPIS™

Organizational Perception Information System

OICP™

Organizational Identity Consulting Process

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Ongoing Support desk

(HR, Marketing and IS)


OOPPIISS™™ Organizational

Perception Information System


MMoodduullee OOCCPP -- OOrrggaanniizzaattiioonnaall CCuurrrreenntt PPeerrcceeppttiioonn

Measurement and evaluation system

Organizational identity – Org. identity elements as perceived by employees, customers and suppliers.

Employees identity - Identity elements of the employees

Customers identity - Identity elements of the customers

Internal functioning - Internal organizational functioning as perceived by

employees, customers and suppliers

Organizational core competencies - Perception of organizational core

competencies by employees, customers and suppliers.

Perception of continuity over time within the organization (in case of

change process or rebranding)

Identification - Employees identification with the organization

Prestige – Organizational prestige as perceived by employees, customers

and suppliers


MMoodduullee OOPPGGMM -- OOrrggaanniizzaattiioonnaall PPeerrcceeppttiioonn GGaapp MMaappppiinngg

Gap Identification System

Within the organization: organizational perception gaps between hierarchical levels, jobs,

departments etc

Between stakeholders: perception gaps between employees, customers, suppliers

Between desirable/current : gaps between the desirable identity and the current one

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Implementation pace of the new organizational identity elements

Mapping of the gaps reductions between stake holders (Internal and external)

Impacts of organizational perceptions changes on different organizational outcomes (e.g.: employees'

satisfaction, customers' satisfaction, core employees' Turnover, financial results, etc)


WWhhyy OOPPIISS™™ ??

Easy to install and to connect with exciting computerized platforms within organizations

Highly Friendly interface adapted to a large range of organizations and to all hierarchical levels

Preserving required levels of employees' anonymity and confidentiality

System operating in several languages

The factorization of organizational perception variables as well as gap mapping methodology are based on patent-based algorithms

Managerial monitoring and control's centers via smart dashboards

Crossed linked reference to a large numbers of intra organizational aspects

Innovative in-depth precision of data mapping

The high-resolution measurement of identities gaps between employees, jobs and departments enables to focus the solutions on the accurate needs

Innovative mapping of internal core organizational aspects by customers (internal & external)

Linkage between organizational internal aspects and financials outputs

Tracking of transformations over time and measurement of their impact on various Key Performance Indicators (Financials results, employees turnover, satisfaction levels etc)


OOIICCPP™™ Organizational

Identity Consulting Process


MMoodduullee OOIIBBPP –– OOrrggaanniizzaattiioonnaall IIddeennttiittyy BBuuiillddiinngg PPrroocceessss

BBuuiillddiinngg aaddaapptteedd oorrggaanniizzaattiioonnaall iiddeennttiittyy

Identification of organizational core expertise Definition of new organizational identity elements Establishment of strategic bridges between organizational core expertise and new identity elements Structuring/updating FIT links between organizational branding characteristics and organizational identity elements (I/O FIT) …

MMoodduullee OOIIAAPP -- OOrrggaanniizzaattiioonnaall IIddeennttiittyy AApppplliiccaattiioonn PPrroocceessss

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SSuubb MMoodduullee IIHHAA –– IIddeennttiittyy bbaasseedd HHuummaann AApppplliiccaattiioonn

Development of new required competencies Jobs adjustment (focusing core jobs) Updating selection criteria ….

SSuubb MMoodduullee IIPPAA –– IIddeennttiittyy bbaasseedd PPrroocceesssseess AApppplliiccaattiioonn

Internal communication (channels and contents) Implementation of control & monitoring system (dashboards) Identification of core performance and support mechanisms Improving work processes ….


SSuubb MMoodduullee IISSAA –– IIddeennttiittyy bbaasseedd SSttrruuccttuurraall AApppplliiccaattiioonn

Structural change (as needed) Management control span adjustment Modification of decision making processes ….

SSuubb MMoodduullee IICCAA –– IIddeennttiittyy bbaasseedd CCuullttuurraall AApppplliiccaattiioonn

New behavioral codes in line with brand characteristics Implementing identity based core values within organizational daily life Strengthening the linkages between organizational identity elements and brand characteristics …..

SSuubb MMoodduullee SSBBAA –– SSyynneerrggeettiicc BBrraannddiinngg AApppplliiccaattiioonn

Public Relation

Presentation Movies, clips and Videos Promotion and sponsoring activities to present the new Brand Conferences, exhibitions, events etc based on the Brand characteristics ….

Communication

Internet based communities of customers Implementation and management of new communication channels with regional opinions leaders …..

Follow up

Regular measurements of the new brand's perception ….


WWhhyy OOIICCPP™™?? Unique consulting system based on FIT Philosophy

System built and tested in and by leading companies worldwide

Clear methodology based on fits networks' improvement, within and outside organizations

Smart Integration within the consulting process of innovative digital tools. Tools related to virtual communities (employees and costumers), digital communication channels as well as dedicated identity contents based on mianou's DIP™ technology (Digital Identity Profile)

Multidisciplinary approach dealing with I/O perceptions' related issues, as one

All around consulting methodology focusing in parallel on employees identities, organizational identity and firm branding

Modular consulting process referring to relevant organizational aspects

Combined quantitative/qualitative approach, measuring the direct causality between inputs and outputs

Measurement of consulting process outcomes on organizational financial results, core employees turnover, employees and customers satisfaction levels, service quality etc

The integration between a consulting process and a computerized system allows to alter directions on the moving and to refocus interventions in real time


WWhhoo iiss mmiiaannoouu ??


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EExxppeerrttiissee


Consulting - Leading Top international and local

consulting processes

FIT engines - 20 Years of experience in building

individual and organizational FIT engines

Cross disciplinary integration - Organizational &

Business Strategies, Media creation, Branding, Market

researches, Complex FIT models, Psychology and

Digital Technology

Theoretical application - Out of the box approach to

personal and organizational identities


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Prof. Zwi Segal – Psychological identity fit

Prof. Zwi Segal is a worldwide leading authority in the fields of Human Resource Strategies, Psychological Fits models and identity. Over the years he serves as senior consultant to leading global corporations as well as guest speaker at top universities and conferences worldwide. Over the years, he was senior researcher at the CNRS (French National Center for the Scientific Research), co-scientific Coordinator in a major EU cross Cultural-Organizational FIT project, head of the international H-axis project (Digital mapping of fitted business and organizational strategies) in collaboration with Prof. Michael Porter from the HBS and Dean of the Business School at the University of Derby (Israeli extension – biggest business school in Israel). Prof. Segal holds Doctoral degrees from the Sorbonne (France).

Dr. Yehuda Baruch – Human evaluation

Dr. Yehuda Baruch is MD and MHA from Tel Aviv University. Dr. Baruch is an expert in positive psychology and innovation related to medical and health world. He is the director of Abarbanel Mental health center and a lecturer at Ben Gurion and Bar Ilan Universities. Over the years, he served as the head of mental services at the IDF, director of the Israeli field hospital to India post 2001 earthquake, director of the Mental Health help team (joint operation of Israel- USA in Sri Lanka post tsunami) and for 5 years as director of the health administration in the Israel health ministry.

Dr. Arie Rotem – Statistical fit models

Dr. Arie Rotem got his PHD from the university of Illinois USA. Dr. Rotem is an Israeli leading researcher in the field of quantitative complex smart models and fit marketing. He is considered as a leading expert in market researches and he serves as consultant to top Israeli companies. He is the founder and owner of Rotem – Market Analysis and Research.

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