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Mobile
Matt Alder
©MetaShift 2012
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www.Link2Matt.com
www.metashift.co.uk
Introductions
+What we’re going to cover
n The Mobile Landscape
n Adaptation and Revolution
n Practicalities
n Case Study
© MetaShift 2011
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© MetaShift 2012
The Mobile Landscape
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© MetaShift 2011
54% of the UK working population currently have a Smart Phone
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© MetaShift 2012
+The Price of Fish
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© MetaShift 2012
The spread of mobile phones in poor countries is not just reshaping the industry - it is changing the world
The Economist
+The Rise of “Dual Screening”
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+Social is Mobile
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Facebook – 425 million mobile users Twitter – 77 million mobile users
+Mobile and Social
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What about Recruitment?
© MetaShift 2012
+Mobile Survey Stats
n Conducted by Educate / Reconverse in March 2012 with a sample size of 32,000 (all demographics)
n 72% interested in receiving career information via their phone
n 63% have already search for a job on their mobile
n 48% had already applied for a job on their mobile
n 79% of those who hadn’t applied for a job would in the future
n 84% Thought companies should have separate mobile recruitment sites
© MetaShift 2012
+Job Boards are Mobile
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10% of traffic is mobile Doubled in 12 months
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Your Audience is Already There
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© MetaShift 2012
Adaptation and Revolution
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+mSite or App?
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© MetaShift 2012
Do you have a mobile site?
+A Three Step mSite Strategy
Define project scope parameters, resources, budgets, scheduling & KPIs
Integrated message map & content planning, Information Architecture & pagination plan
Optimize
Be Behaviorally and Context Specific
Enable
+Optimising – The Technology
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+Optimising The Medium
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+Optimising – The Platform
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+Optimising – The Platform
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+Location, Context & Behavior
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+Call to Action & Conversion!
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+Behavioral Medium
n Stage One - Traditions and practices of previous medium transferred to new
n Stage Two – Characteristics of the new medium exploited to reinvent the way things are done
© MetaShift 2011
+The Growth of Mass Mediums
Transfer
Adaptation
Revolution
+Evolution of Application
n Business card
n Apply by LinkedIn
n Voice
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© MetaShift 2012
Practicalities
+Call to Action & Conversion!
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+Top Tip = Don’t do this
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+Video
© MetaShift 2012
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© MetaShift 2012
A Quick Case Study
Digital Mobile Social Recruitment Strategy
[email protected]