Presentation on

By: Kunal S Sabharwal Sandeep K Pawar

About “Meru” • Modern, brand-new, air-conditioned luxury cabs.

• India’s fist and largest radio taxi operator, it changed the way metered taxis operate in India.

• Round the clock availability of cabs backed by a location tracking GPS - based dispatch technology. This means a quicker pickup and faster response time to your call for a cab.

• Advance Booking available “on demand” by calling 24*7 customer care center by calling 4422 4422 , or through “SMS -a-Meru” & “Meru –on-the-Net”.

• Operated by environment friendly fuel, i.e. CNG

• A printed receipt for every fare, providing details of distance traveled and total amount payable.

Mr. Neeraj Gupta Managing Director

A first generation entrepreneur, Mr. Neeraj Gupta created the finest radio taxi service in India under the Meru brand name.

Under his guidance, now, Meru has become a synonym to radio taxi. His entrepreneur skills have made Meru, a single largest radio cab service in India with fleet size more than 5000 cabs operating in Mumbai, Delhi,Hyderabad & Bangalore.

He has a simple mantra of success - self belief, focus on goal and giving 100 %. According to Mr.Gupta advice to budding entrepreneurs is the equally same. He says, "Avoid all shortcuts as they always lead to dead ends. It's only your hard work and true efforts that give result."

Entrepreneur

Vision of “Meru”

“Our vision is to give urban commuters in India a world-class travelling experience, by using a

technology that has evolved in developed countries over the past twenty years,”

Entrepreneur • Neeraj Gupta is simply a commerce graduate from Mumbai university.

• Neeraj Gupta borrowed Rs. 50,000/- to start a garage in 1998 from his wife.

• Started garage ‘elite’, which was meant for high profile clients.

• Started 1 bus for pick up facility for Tata InfoTech in 2000.

• Got the contract of Pick-in-facility for Sitel India, a BPO outfit floated by Tata InfoTech.

• By 2002, Neeraj was owner of few buses with a turnover of just Rs.11 lakh.

• August 2006, when Neeraj applied for taxi service license offered by the Maharashtra govt.

• Today, Neeraj is Managing Director of V-Link Taxis and owns a fleet of 5,000 vehicles including 60-odd buses with a turnover of Rs. 250 crore having operation in Mumbai, Delhi, Hyderabad & Bangalore.

Y this Business

It was totally on research theory:

Electronic Meters

Mileage

Upholstery

Speed

Driving comfort

•

“Meru”-The Name• The name is taken from ‘Mount Meru’, meaning center of the

universe.• This term is taken from the mythological belief rooted in Indian

heritage.• The name also defines the abode of Lord Brahma and a pantheon of

gods and goddesses.• According to the ancient texts, Meru Mountain was the epicenter of

the Earth and when the churning of the oceans (Sagar Manthan) took place, Mount Meru was able to withstand all the resulting turbulence.

• Meru, the brand is reflection of its name.

Investors

• In 2006, India Value Fund (IVF), a premier private equity fund, managing a corpus of

over US $ 650 MM took an equity stake in the Company, with a view to creating one of the finest passenger transportation businesses in

the country.

• April, 2007 – Launched in Mumbai with India Value fund advertising with 30 cabs.

• October, 2007 – Started pick up and drop from Mumbai chatrapati airport terminals.

• June, 2007 – Increased cabs from 30 to 200.• July,2007 – Extend its pickup service to all areas within BMC limits.• November,2007 – Launched driver training programs.• March,2008 – Launched in Delhi with 250 cabs.• April, 2008 - Launched in Bangalore with 500 cabs.• May, 2008 - Launched in Hyderabad with 400cabs.• September,2008– Launched, Meru for women: Safe, secure & convenient

transport option• December, 2009 - Launched credit/debit card payment options for

Bangalore.• February,2010 – Launched credit/debit card payment options for Delhi.

Facts of Meru

Launched credit/debit card payment

Hindustan Times, Dec 2009

Taxi Fare@Meru

• The Meru Taxi service is a licensed, metered taxi operation and is governed by the fares prescribed by the Department of Transport for your city.

Mumbai Fare Structure

Flag Down Fare(First Km) Rs.20/-

Every subsequent Km Rs.14/-

Waiting charge Rs. 0.50/ minute

Night charge 25% extra on above from 12 am to 5 am

Delhi Fare Structure

Flag Down Fare Rs.15/-

Every subsequent Km Rs.15/-

Waiting charge NIL

Night charge 25% extra on above from 11 p.m to 5 a.m

Entrepreneur Awards During his journey with Meru Cabs, Mr. Neeraj Gupta was felicitated with,

• Entrepreneur of the Year Award by the Bombay Management Association (BMA) for his significant contribution in the Public Transportation and to provide high quality innovative transportation service.

• Udyog Rattan Award by the Institute of Economic Studies (IES) in 2007

• Excellence Award to his company given by Institute of Economic Studies (IES)

• Award from All India Passengers Association – Largest & Best Taxi Company in the Country

• Best Entrepreneur of the Year Award from All India Passengers Association.

• Best IT User Award to Meru Cab Company Pvt. Ltd. -Nasscom in 2008 & 2009

“Business Model”

• Agent from companies go to the areas where drivers hang out, such as airport, parking lot, call centers, malls and then explain business to them.

‘Business Model” conti…

• After and formal application successful drivers pay a refundable deposit and an application fees and undergo two weeks of training.

“Business Model” conti…

• The driver is then given a vehicle for which he has to pay a daily fees. Any profit after the fees and fuel expenses go to the driver.

“Business Model” conti..

• The operator owns the vehicles in the fleet and vehicles are bought in batches of 100-200 form various manufacturers.•

•Business Model conti..

• Drivers are assure a certain numbers of fares everyday. However, driver have to pay a fee if they take leave on a day of duty.

Business Model conti..

“Business Model” conti..

• Driver performance is monitored through customer feedback and Global Positioning System (GPS) module fitted in the car.

Convergence@cab

Meru - has reaffirmed the belief that IT can be deployed in just about any domain, and can lead to phenomenal gains.

GIS

Global Positioning System(GPS)

General Packer Radio Service(GPRS)

Mobile Data Terminal(MDT)

Advertising@Meru

• ‘Cabvertise’, registered trademark of Meru Cab Company is a unique media opportunity which helps brands reach their messages quickly and in an engaged manner.

• Meru Cabs travel to high traffic points like airports, convention centers, shopping centers, hotels, cinemas and business districts among others. Hence Cabvertise has the best potential of reaching millions of customers in a jiffy

MERU CAB EASY CAB1 The Prospect driver has to pay 10K as a refundable deposit. Driver HAS to pay 50K refundable deposit.2 He will be put thru a series of medical tests. No Medical Test.3 He will then be given a MERU car to drive around. No such procedure. 4 The car's RC book will be in MERU's name. The car's RC book will be in Driver's name.5 No contract with Driver. He ENTERS INTO a SIGNED AGREEMENT with EasyCabs for a 4-Year TERM.6 After 4 years driver will not own the car. AGT Reads - After a period of 4yrs the DRIVER GETS TO OWN THE Car.7 The driver will then drive around the city for passengers. The driver will then drive around the city for passengers.8 The driver has to PAY MERU A DAILY FEES OF 950INR. Driver NEEDS TO PAY 950Rs Daily to EasyCabs.

9Whatever the Driver earns out of Taxi meter charges BELONG TO HIS POCKET.

Whatever the Driver earns out of Taxi meter charges BELONG TO HIS POCKET.

10If the Driver can EARN 1500Rs as daily revenue, then 1500-950=550Rs is HIS PROFIT/TAKE HOME for the day.

J ust Like Meru,If the Driver can EARN 1500Rs as daily revenue, then 1500-950=550Rs is HIS PROFIT/TAKE HOME for the day.

11 Oil service, dents and dinks are taken PAID BY MERU.HERE - All Oil service, maintenance costs BORNE BY DRIVER. (Remember the 'deemed' owner clause after 4 years)

12 There are no Scheduled leaves for the Driver. There are no Scheduled leaves for the Driver.

13Irrespective of the Health, family occasions, un-fortunate events, the DRIVER HAS TO PAY 950INR Per Day.

If the driver QUITS/DIES!! within the 4 years - the 50K deposit is LOST and CAR GOES BACK TO EasyCabs.

Meru Easyv/s

Advantage @ “Meru” • Thoroughly trained Chauffeurs in a smart MERU uniform, fluent in

English and Hindi.

• Routine spot checks by our Patrol Vans to ensure highest standards of service.

• “Lost and Found”- GPS based tracking technology responsive tracking system in place so that any item left behind inadvertently in a Meru cab can be traced to the vehicle the customer used.

• Some basic amenities like maps of the city, wet wipes, clean bottled water and a limited selection of music would is offered to passengers using Meru services.

• Another feature the panic button that is installed inside the Meru car, which enables the driver to connect to the Control Centre in case of an emergency or mishap.

Business Today- Sep 09

What next? Neeraj has plans to develop his company V-Link

into an end-to-end transportation company as he mulls over entering into bus rapid transit system and looks forward to a private-public partnership in Indian Railways too.

-Neeraj Gupta

Thank You..