Medianama Media Kit 2015

MEDIANAMAM E D I A K I T

MEDIANAMA [email protected] | +91 981 031 0053

Copyright ©2015 MixedBag Media Pvt. Ltd.

MEDIANAMA

Who We AreMediaNama is the premier source of information and analysis on the ever expanding digital ecosystem in India. We’re the primary source of perspective for decision makers, helping those shaping digital businesses understand their environment, and make informed decisions.

Our coverage spans the breadth of the digital domain - from mobile and telecom to aspects of e-commerce, education, healthcare, banking and payments that are of relevance to the digital domain. Our coverage of digital policy is among the best in the world.

Given the vast amount of information available on the Internet, in a market driven by volume, MediaNama delivers value for its readers by providing authoritative analysis. We sift through the clutter and cut down the hype. Our focus on analysis of business developments, and the experienced, historical perspective that we bring to it, has made us the go-to publication for understanding what’s going on.

We are an impartial observer of the burgeoning digital space in India, and our editorial integrity has earned us the trust of business leaders in the telecom and digital industry.

Why MediaNama

OUR SUBSCRIBERS

1,45,000+ followers

9,600+ fans

3,50,000+ followers

4,500+ subscribers

12,000+ subscribers

OUR VISITORS

4,50,000+ page viewsper month

2,10,000+ users

per month

Visits mainly from Delhi-NCR (23%), Mumbai (19%) &Bangalore (16%)

DEMOGRAPHICS

20%

4%

45%

11%

12%

2%

2%

0.383%

0.621%

0.114%

0.569%

0.103%

2%

0.31%Women

18%Fans

46%All Facebook

Men82%

Fans

54%All Facebook Source: MediaNama’s Facebook Fan Page

18-24 25-34 35-44 45-54 55-64 65+13-17

https://www.facebook.com/MediaNama

https://twitter.com/medianama

https://www.linkedin.com/company/medianama

https://plus.google.com/+medianama

http://feeds.feedburner.com/medianama

http://www.medianama.com/




MEDIANAMA

What We CoverFinancial ResultsThe most comprehensive coverage of financial results of digital, media and telecom companies, including a detailed analysis of statements made on conference calls. Audience: CXOs, Investors

Investments and M&AWith money flowing into the digital domain, we provide comprehensive coverage of where it is going and whyAudience: CXOs, Investors, Startup Founders

PolicyThe most comprehensive and authoritative coverage of Indian digital policy, which makes and breaks digital businesses.Audience: Government Executives, Policy Heads of Internet and

Mobile Companies, Lawyers, Journalists

Data & ChartsComprehensive coverage of data related to the digital domain, from financial to operationalAudience: CXOs, Investors, Startup Founders, Employees, Journalists

InterviewsWe interview change agents who define the digital ecosystemAudience: CXOs, Investors, Startup Founders

Sectors we cover includeCarriage :Telecom, Broadband, DTH, Mobile

Content: Media, TV, Apps, Books, Films, Sports, Music, Gaming

Services: E-Commerce, Digital Payments, Classifieds, Advertising, Education, Travel, Health, Social Media

Policy: E-Governance, Legal, Net Neutrality, Surveillance, Privacy, Censorship

Investments: Investments, M&A, Mergers & Acquisitions, Incubators, IPO, Joint Ventures, Startups

“Great content and analysis, with an eye for detail and history of spotting the strategic issues that others often miss.”

Sanjeev BikhchandaniFounder and Vice Chairman, Info Edge (Naukri)










MEDIANAMA

5

4

What Makes MediaNama Stand OutEditorial integrityWe’re credible, impartial and fair in how we approach news and analysis. In a media industry plagued by “Paid News”, our editorial is never for sale, never will be.

PerspectiveWe’re not limited by silos, and bring breadth to our coverage of the digital domain: from telecom and Internet to banking. To this, we bring the depth and historical perspective that covering this domain every day since 2008, brings.

An eye on the futureWe don’t just look at what, when, where, why, who or how, but also what not and what next. Our strategic-assessment approach to coverage allows us to sense issues and trends before they surface.

Only what mattersIn a media world dominated by press releases, we cut out the hype and the fluff, allowing our readers to make optimal use of their reading time.

“Body of work” approachEach story on MediaNama is a part of a narrative that spans multiple stories, which combine to give our readers enough information and data points to define trends in the digital space.

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2

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“Medianama is one of my daily sources for news. Unlike many news outlets, which report what they are given, Medianama really applies thoughtful analysis and context to news events. Having done this for years, Nikhil and Medianama have become one of the main authorities for news in digital and media.”

Satyan GajwaniCEO, Times Internet

“For all the sceptics who still cast dark aspersions on the value of online publications, I have this to say: I read MediaNama more often than I read Business Standard, Financial Express, Business Today, and Business World put together. And so do many people I know.”

Mahesh MurthyFounder, Pinstorm










MEDIANAMA

DECEMBERYear End

Investor Update

NOVEMBEREarnings Coverage

Sector Focus: Digital Health

OCTOBERFunding Review

Policy Review

Crowdfunding Review

Earnings Coverage

AUGUSTEarnings Coverage

Sector Focus: Internet of Things

JULYFunding Review

Policy Review

Crowdfunding Review

Indic Language Event

Earnings Coverage

JUNEApple Developer Conference Updates

Investor Update

Google Developer Conference Updates

Sector Focus: YouTube and Online Video

MAYEarnings Coverage

Sector Focus: Digital Travel

JANUARYFunding Review

Outlook 2015

E-Commerce Event

Earnings Coverage

FEBRUARYEarnings Coverage

MWC 2015 Review

Sector Fcus: Digital Advertising

Editorial Calendar

APRILFunding Review

Policy Review

Union Budget

Earnings Coverage

Sector Focus: Digital Banking

MARCHHiring in Digital pdf

Investor Update

Sector Focus: Digital Education

SEPTEMBERSector Focus: Crowdfunding

Investor Update

Sector Focus: Digital Advertising

1st Fortnight 2nd Fortnight










MEDIANAMA

Advertising

AD BANNER SIZE* (WEB) SIZE* (MOBILE)

Leaderboard 728 x 90 320 x 50

Leader Top 300 x 100 320 x 50

Leader Side 300 x 250 320 x 100

Leader Side 2 300 x 250 320 x 50

Leader Side 3 300 x 250 NA

Leader Side 4 300 x 250 NA

Line of Sight 300 x 250 320 x 50

Web Ad Banners - Home PageLeader Top300 x 100

Leader Side300 x 250

Leaderboard728 x 90

Leader Side 2300 x 250



Line of Sight300 x 250

*In Pixels

Specifications:Image Quality: 72 dpi maximum, actual sizeFile Size: 60k maximum file sizeAll web ad banners are subject to publisher’s approval

Contact [email protected] for rates










MEDIANAMA

Advertising

Specifications:Image Quality: 72 dpi maximum, actual sizeFile Size: 60k maximum file sizeAll web ad banners are subject to publisher’s approval

*In Pixels


Web Ad Banners - Topic Page

Web Ad Banners - Story Page

“Medianama is sought out by majority of ecommerce entrepreneurs, technology start-ups and consumers as the website of first choice for information, debate and deliberation of E-Commerce/M-Commerce industry issues in India.. Our relationship with Medianama value-adds to our Company as a major player of eCommerce Payments in India.”

Vishwas PatelFounder and CEO, CC Avenues

“Medianama has been a great source of quality content for digital industry. I am regular reader of Medianama - and have advertised to capture B2B audience multiple times. I think it offers great value to people who want to know about the Indian digital industry. In India, it is probably the only quality opinion portal on digital industry.”

Sandeep AmarCOO, India.com


Topic Ad 500 x 150 320 x 100


In Post 300 x 250 300 x 250

Wide Box 500 x 150 NA










MEDIANAMA

Advertising

Note:

1. All native ads are clearly disclosed as advertisement2. Advertising content will not be created by MediaNama’s Editorial Team3. Publishing a native advertisement is at the publishers discretion

TYPE SIZE DISPLAY FILE

Image Mailer 600px width* JPEG or PNG

HTML Mailer 600px width* HTML

Newsletter Banners (3) 468px x 90px JPEG, PNG or GIF

Emailers

Note:

1. 1 Display File JPEG, PNG, GIF or HTML

2. 1 Subject Line for the Custom Email

3. 1 URL or Email Link (if providing an Image custom email)

Native Ad

*Height variable

TYPE

Text Ad

Social Media











MEDIANAMA

Our Advertisers

“Read and respected by the influential in the tech business, MediaNama is our go-to destination to deliver our important business messages.”

Vijay Shekhar SharmaFounder, Paytm and One97

“Readers looking for cerebral, attention to detail oriented and objective analysis will find Medianama an oasis of knowledge and news.”

Kunal BahlFounder, Snapdeal










MEDIANAMA

Events#NAMA Events are invitation only events for a curated audience of influencers and decision makers. Our events focus on knowledge sharing, and a focus on future trends, opportunities, and existing challenges in the market.

Typically, we do CXO only events, with 2 hours for a discussion, followed by cocktails or high tea.

EVENTS SO FAR HAVE FOCUSED ON

E-Commerce with Akamai

in 2012 and 2013

Indic Languages with Google

in 2014

Mobile Apps with Vserv

in 2013

Online Video with Ooyala

in 2012

Knowledgeable peers in the audience

A high quality discussion, with a focus on specificity

and deep insight.

Sharing of experiences among peers

An opportunity to forgepartnerships post discussion

An opportunity to showcase their learnings prior to the discussion (sponsored, and

indicated as such)

Quality time with decision makers in a sector

Brand affinity via association with a credible and high

quality discussion

For Attendee For Sponsor










MEDIANAMA

Events

Nandan Nilekani Chairman, UIDAI

Satyan Gajwani CEO, Times Internet

Jonathan Bill SVP, Business Development & Innovation, Vodafone India

Vijay Shekhar Sharma Chairman & MD, One 97

Tushar Vyas Managing Partner, GroupM South Asia

Sundeep Malhotra CEO, HomeShop18

Binny Bansal COO, Flipkart

Some Speakers at #NAMA Sponsors at #NAMA

Adobe Facebook Moser Baer Verisign India

Disney UTV Gaadi.com NDTV Convergence Web18 Software

Edelman Groupon India RockeTalk Inc. Webchutney

Electonic Arts HT Mobile Solutions SAIF Partners One97

Ericsson Hungama Digital Saregama India Times Internet

E&Y ibibo Spice Labs AND MANY MORE...

Some Companies Attendees at #NAMA










MEDIANAMA

Research OverviewMediaNama InsightsMediaNama Insights is our research and analysis division, focused on providing qualitative and quantitative inputs to help businesses and investors make better decisions.

Our quantitative reports provide data and visualizations on key developments in the industry. Our industry review reports provide aggregated insight on digital sectors, including e-commerce, digital payments, digital policy, investments and funding.

Our qualitative reports go beyond the numbers, providing operational insight, inputs on challenges, opportunities, problems, solutions and the competitive and regulatory environment. These reports focus on industry sectors that haven’t been explored in-depth, via detailed industry interviews with multiple stakeholders.

Our first two reports will be on two under-explored areas: The Business of YouTube Channels in India, and The Business of Crowdfunding in India.

“MediaNama is the force and voice of the digital industry. Everyone who matters reads it. And if you don’t you don’t matter!”

Vishal GondalCEO and Founder, Goqii

“I read MediaNama because the level of thinking, authority and analysis behind their news and articles sets them dramatically apart from other sites in India.”

Jonathan BillFormer SVP Business Development and Innovation, Vodafone India










MEDIANAMA

There are many sources of news out there, but the journey between reading news and forming a view is a crucial one, and that journey is incomplete without Medianama for me. It’s perhaps the only relevant publisher that has a specific voice and values, which manifests in their brilliant analysis and reportage every single day.”

Ranjan ReddyVP & Country Head (India), Boku

“The credibility, knowledge base, consistency and insightful analysis that Nikhil and his team have built over the years are the reasons why I come back to Medianama every single day.”

Rajjat BarjatyaCEO and MD, Rajshri Media

“Having read it from virtually the day it launched, Medianama is a source I trust for everything on digital in India. Its strong voice and relentless pursuit of the ‘other story’, has helped make sense of a lot of our cluttered, evolving market.”

Durga RaghunathFormer CEO, FirstPost

“My daily source of unbiased news and well researched report summaries on the telecom and digital space! I have nothing but utmost respect for the MediaNama team.”

Rohit BhatFounder and CEO, Robosoft

“Medianama is a daily fix for me, my go-to destination for all the news and research relevant to the digital space.”

Hrush BhattCo-Founder and Chief Product Officer, Cleartrip

“Medianama to me stands for honest, factual, analytical technology reporting. It’s my daily dose of unbiased news and views on events that matter. Something rarely found in today’s journalistic environment.“

Ankur WarikooGroupon India

More Testimonials








[email protected] | +91 981 031 0053