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目錄 編者的話 熱門話題 電視廣告滿檔,廣告的春燕真要來了? CCI:七月國內信心指數創一年來新高 加權指數與廣告量的關係:集中5、6月份 暑假到電視頻道怎麼了?媒體接觸行為移轉 回到經濟學的供需法則,市場失衡機制失靈 新興媒體躍躍欲試,一同搶食廣告市場大餅 2009年第二季廣告量 透視廣告量 Media Drive 2.0 市場景氣是否已從谷底爬起?各項指標的觀察 版權為Media Drive所有 未經同意請勿轉載 MEDIA DRIVE VIEWPOINT MONTHLY August, 2009 MEDIA DRIVE VIEWPOINT Issue 12, August, 2009

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  • 1. Issue 12, August, 2009 MEDIA DRIVE VIEWPOINT August, 2009 Media Drive 2.0 Media Drive page - 1 -
  • 2. MEDIA DRIVE VIEWPOINT August, 2009 page - 2 -
  • 3. MEDIA DRIVE VIEWPOINT August, 2009 2008 MediaDrive Viewpoint Big Mac Index Tall Latte index page - 3 -
  • 4. MEDIA DRIVE VIEWPOINT August, 2009 6600 7084 MOU (7 )9 (0709, ) page - 4 -
  • 5. MEDIA DRIVE VIEWPOINT August, 2009 2008 9 2009 17 2009 22.9 2009 page - 5 -
  • 6. MEDIA DRIVE VIEWPOINT August, 2009 Synovate 8-24 page - 6 -
  • 7. MEDIA DRIVE VIEWPOINT August, 2009 6 (0727, ) page - 7 -
  • 8. MEDIA DRIVE VIEWPOINT August, 2009 page - 8 -
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  • 14. MEDIA DRIVE VIEWPOINT August, 2009 page - 14 -
  • 15. MEDIA DRIVE VIEWPOINT August, 2009 page - 15 -
  • 16. MEDIA DRIVE VIEWPOINT August, 2009 MediaDrive2.0 page - 16 -
  • 17. MEDIA DRIVE VIEWPOINT August, 2009 page - 17 -