FilGoal.com - Media Kit Last  updated  by  the  Marke0ng  Department  ,  June  2013  

FilGoal.com is the most credible source for football and sports news in Egypt.  Category: Sports

Extensive coverage of 26 international football leagues and cup competitions

Coverage of the Egyptian League, Egyptian national team and Egyptian

players abroad

Launched in 2001, FilGoal.com has lots of years of experience and it became the most trusted reference for sport news in Egypt.

FilGoal.com website also has a mobile-version and an

iPhone mobile application. (more info about mobile advertising options in

the Mobile Advertising Kit)

Enormous amount of user-submitted articles and opinions and comments

Exclusive interviews

Great user interface design and fast loading of pages 

Breaking News 24/7, first with the news

Live match coverage of the top games worldwide

Audience  Type  and  Site  Sta/s/cs  

Audience Users spend more than 4 minutes on site per each visit.

Around 80% of the users visited the site more than 2 times a month, which suggests that the site content is engaging enough for visitors to come back.

FilGoal.com is strongly popular amongst male users between 16 and 36 years old.

Info sources: Google Analytics

Competitive Edge •  Because of its credibility, its user friendly attractive design, and its speed to publish news, FilGoal.com is visited by millions of users per month, making it the biggest sports publication in Egypt, above and beyond any newspaper, magazine or TV show. •  With 11 years of experience, FilGoal.com became the most trusted reference for sport news in Egypt 13.8 million

Visits

46 million Page Views

3 million Unique Users

Traffic over all

Audience  Type  and  Site  Sta/s/cs  |  MENA  

International Traffic @ 30%

Info sources: effective measure

Adver/sing  Programs  WEB  Standard  Formats  

Ad Unit Size (pixels) Location Rotation*

Leader Board 728x90 All Pages yes

Medium Rectangle 300x250 Home Page & Inner Pages

yes

Take Over Contact us Home Page & Inner Pages

no

Targeting options: •  Country or geographical region •  Time: specific days or hours •  Ad place:

§  home page, inner page or run-on-site. §  Avoid your ad to appear on the same page with competitor’s ads or with your own ads.

* Rotation ad: your ad will rotate with other ads on the same ad space when the users refresh the page.

Take Over

Take Over

Leader Board

Medium Rectangle

Adver/sing  Programs  WEB  Standard  Formats  

Preview of the Website Sponsorship Logo

New advertising programs can be created so that they serve in the best way possible the needs of any advertiser.

Adver/sing  Programs  WEB  Customized  Ad  Formats  

Branded Entrance Page & Zone Sponsorship during special events like World Cup The entrance page is the first page that appears when a user visits FilGoal.com. It is usually created in order to promote the special services that FilGoal.com offers during special events like World Cup: mobile applications, facebook applications, games, special section, competitions, etc.

Branded gallery, wallpapers, videos and video-skins:

•  Videos on FilGoal.com have high viewership rates.

•  Branded video-skins have proven their success in identifying brands and providing them a great exposure.

Branded Wallpaper Branded Video Skin

Different ad types work to maximize and measure ad program effectiveness:

•  A take-over banner is mostly used for branding.

•  Other banners can be very creative and engaging so that the advertiser achieves their particular goals: whether high level of participation, subscriptions, video-plays or registrations.

Ads Creative: expandable, data capture, video, interactive, rich-media, 3D, overlay, game. Explore Sarmady’s CREATIVE ZONE.

Adver/sing  Programs  WEB  Crea0ve  and  High-­‐Impact  Displays  

Adver/sing  Programs  Mobile  Internet:  banners  

Key facts •  Around 850,000 unique users per month on the mobile site. •  10,000 monthly active users on the FilGoal iPhone application. •  310,000 monthly active install devices on the FilGoal Android application

How does it work? Your banner is integrated into FilGoal.com mobile site and application by our dynamic ad server DFP for Publisher Different ad types work to maximize and measure ad program effectiveness:

•  Rich Media banners can be very creative and engaging so that the advertiser achieves their particular goals.

Your banner

Your banner will appear in this space

Measurements of Success:

•  Impressions: the number of times the ad was viewed.

•  CTR (Click Through Rate): the percentage obtained dividing the number of clicks by the number of impressions. The CTR is usually influenced by the existing awareness of the brand, by the banner’s message, offer, creative and placement, and by the timing of the campaign (whether it is related to any holiday or special event).

•  Video Plays: the number of times a video-ad was played.

•  Submissions/ Registrations: the numbers of people that registered or submitted their information in a data-capture banner.

•  Game Plays: the number of times a game was played. Performance Analysis, Optimization and Reporting: Our team constantly analyzes the performance of the campaign and optimizes the results. At the end of the campaign, we release a report that includes all the results and tips for the way-forward.

Measurements  of  Success  Performance  Analysis,  Op0miza0on  and  Repor0ng    

Some  of  our  Clients  

Pepsi  compe//on  during  CAN  2010  Fast  Moving  Consumer  Goods  

Campaign  Goals  •   Generate  awareness  about  Pepsi  compe00on  •   Drive  traffic  to  the  Pepsi  sec0on  on  FilGoal.com    Campaign  Period  •   January  10th  –  January  31st,  2010    Tac/cs  •   On-­‐line  compe00on:  

o  Users  have  to  choose  a  popular  Egyp0an  song  and  change  the  words  in  order  to  be  a  cheer  for  Egypt's  na0onal  football  team.  The  winner  will  be  rewarded  20,000  EGP.  

•   WEB  Channel:  o  Banners  on  FilGoal.com,  AljazeeraSport.net,  Ahlynews.com,  zamalek.tv  

 Results  •   70,000  unique  visitors  •   2,000  par0cipants  •   331  uploaded  videos  •   478  uploaded  pictures  

Birell  Manhood  Brand  during  ACN  Fast  Moving  Consumer  Goods  

Campaign  Goals  •     Linking  Birell  to  being  a  manhood  brand  •   Drive  traffic  to  Birell’s  YouTube  channel  •   Manifes0ng  Birell’s  support  to  the  na0onal  team    Campaign  Dura/on  •   Jan  12th  –  Feb  4th  2010    Tac/cs  •   Clickable  Takeover  banners  on  both  sides  of  FilGoal.com    Results  • Click  Through  Rate:  0.52%  (%  of  clicks  from  the  total  impressions  served)  •   Total  Views  of  the  videos  on  the  Birell  YouTube  channel:  100,474  

Rate  Card  

For more information on the services you're interested in, rates and banner specifications, please contact us.

Our sales team is here to answer your questions and help your brand become part of the digital marketing revolution.

sales@sarmady.net

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