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Media kit for FilFan.com explaining the website, the channels for content delivery, the ad spots and some advertising case-studies.
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FilFan.com - Media Kit Last updated by the Marke0ng Department June 2013
Enormous amount of user-submitted articles and opinions, comments and forums
FilFan.com is the leading Arabic-language entertainment news portal in the Arab region Category: Entertainment news
Breaking news 24/7, most credible among other media in the same field
Exclusive interviews with the most popular superstars in the region
Rich multimedia content
Launched in 2006, FilFan.com offers in depth movies and television updates and news, as well as extensive coverage of more than 100 events a year ranging from concerts, cultural events, to movies premiere and cinema or music festivals.
Movies, music albums, TV series database.
FilFan.com website also has a mobile-version.
(more info about mobile advertising options in the Mobile Advertising Kit)
Live chat with celebrities from Egypt and the Arab World
Audience Type and Site Sta/s/cs
Audience Users spend up to 3 min on site per each visit.
More than 70% of the users visited the site more than 2 times a month, which suggests that the site content is engaging enough for visitors to come back.
FilFan.com is strongly popular amongst both male and female users, which are part of mainly two age groups: between 18 and 24 years old and between 25 and 34. Visitors of FilFan.com are active on the social media scene and FilFan.com acts like a source of stories, polls, and media content that they would like to share over Facebook and Twitter.
Info sources: Google Analytics
1.8 million Visits
7 million Page Views
800,000 Unique Users
Traffic over all Competitive Edge Dedicated to the entertainment sector, FilFan.com is the only place to find exclusive interviews and up to date news about the industry across the region. FilFan.com has credible and original content in Music, Cinema and TV industries.
Audience Type and Site Sta/s/cs | MENA
Info sources: effective measure
Adver/sing Programs WEB Standard Formats
Ad Unit Size (pixels) Location Rotation*
Leader Board 728x90 All Pages yes
Medium Rectangle 300x250 All Pages yes
Take Over Contact us Home Page and Inner Pages
no
Targeting options: • Country or geographical region • Time: specific days or hours • Ad place:
§ home page, inner page or run-on-site. § Avoid your ad to appear on the same page with competitor’s ads or with your own ads.
* Rotation ad: your ad will rotate with other ads on the same ad space when the users refresh the page.
Leader Board
Take Over
Take Over
Medium Rectangle
Leader Board
Different ad types work to maximize and measure ad program effectiveness:
• A take-over banner is mostly used for branding.
• Other banners can be very creative and engaging so that the advertiser achieves their particular goals: whether high level of participation, subscriptions, video-plays or registrations.
Ads Creative: expandable, data capture, video, interactive, rich-media, 3D, overlay, game. Explore Sarmady’s CREATIVE ZONE.
Adver/sing Programs WEB Crea0ve and High-‐Impact Displays
Adver/sing Programs Mobile Internet: banners
Key facts Around 120,000 unique users every month on the mobile site. How does it work? Your banner is integrated into FilFan.com mobile site by our dynamic ad server DFP for Publisher. Different ad types work to maximize and measure ad program effectiveness:
• Rich Media banners can be very creative and engaging so that the advertiser achieves their particular goals.
Your banner will appear in this space
Your banner
Measurements of Success:
• Impressions: the number of times the ad was viewed.
• CTR (Click Through Rate): the percentage obtained dividing the number of clicks by the number of impressions. The CTR is usually influenced by the existing awareness of the brand, by the banner’s message, offer, creative and placement, and by the timing of the campaign (whether it is related to any holiday or special event).
• Video Plays: the number of times a video-ad was played.
• Submissions/ Registrations: the numbers of people that registered or submitted their information in a data-capture banner.
• Game Plays: the number of times a game was played. Performance Analysis, Optimization and Reporting: Our team constantly analyzes the performance of the campaign and optimizes the results. At the end of the campaign, we release a report that includes all the results and tips for the way-forward.
Measurements of Success Performance Analysis, Op0miza0on and Repor0ng
Some of our Clients
United Motion Pictures
Case Studies Harry PoPer and the Half Blood Prince
Client: UMP Campaign period: from 7th to 15th of July, 2009 Objec/ves:
• Create awareness about the launch of the movie in Egypt. • Engage and reward users through an online compe00on and capture data of Harry PoPer lovers.
Digital media used: • WEB banners on FilGoal.com, Filfan.com and FilBalad.com; • Mobile Internet banners on iCroc.com, FilGoal.com and Vodafone Live!
Results:
• 0.20% click through rate on WEB; • 1.92% click through rate on Mobile Internet; • 700 registered users in the compe00on; • 50 winners each won an invita0on to aPend the movie.
"We ran our first online digital campaign for one of our blockbuster movies in 2009 ‘Harry PoPer and the Half Blood Prince’. We liked the honest and informed advice about campaign plan and media choice. During the campaign, Sarmady's team were pro-‐ac0ve and quick to respond to changes. We found the tracking and repor0ng easy to use. Definitely, we will go with Sarmady to adver0se digitally in all our upcoming campaigns" Cherine Zeind CEO -‐ United Mo/on Pictures, Sole Theatrical agent for 20th Century Fox & Warner Bros. Films in Egypt
Case Studies "The Ugly Truth" Digital Campaign
Client Need Communicate the presence of a new movie in Egypt and engage consumers in going to the cinema. Campaign Goal
• Engage consumers into a compe00on to win free 0ckets by registering; • Drive traffic to the cinema;
Tac/cs
• WEB: Expandable banner containing registra0on form for compe00on, movie trailer, and cinema locator ; • Mobile Internet: mobile portal containing registra0on to win 25 0ckets, movie trailer, cinema locator; • SMS shots to A and B classes in Cairo and Alexandria, containing link to the mobile portal;
Results
• 1.81% Click Through Rate on the Mobile Internet banners; • 1344 registra/ons for the compe00on.
Expandable banner containing movie trailer, registra0on form and cinema locator
10 Million
29 Million
83 Million
80 Million
Mobile site & App PLacements Branded Apps Messaging infinite digital innovations
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