India’s Leading Online Health Community

Introduction to mDhil

Find our content and services here:

mDhil is the largest online health community for Indians. We connect users

to accurate health information, physicians, and clinics across India.

mDhil: Snapshot Areas of Success:

Over 500,000 video views of our health library in the last year, now averaging over 5,000 views/daily

185,000+ Facebook fans since early 2011 95% of all mDhil video traffic from India and regional countries 35% of video views taking place over mobile phones

Focus areas: Reproductive Health Women’s Health Wellness and Exercise Diabetes Diet and Nutrition

Target audience: Indians, age group 18 – 35

Content available via desktop website, social media, mobile website, streaming video, and SMS text messaging

Chart: Daily views of mDhil’s video content

mDhil.com for desktop users

Pictured: mDhil’s mobile optimized WAP services

mDhil.com for mobile users

Ground-breaking Original Video Content

Original video that is scripted, produced, and

edited by mDhil to be viewable

on both PCs and mobile handsets

Interested in sex health information? Text 54444 and receive health info SMS delivered to privacy of your own mobile! Cost Rs. 10 for subscription (1 SMS/day for 10 days).

SMS Text Information Amir is 17 and sexually active. Most of what he knows about sex has come from

movies or television, and he knows very little about contraception or sexual diseases. He’s curious to learn more, but it’s a taboo subject in his community.

On Airtel text 54444Keyword ‘Health’

Airtel mHealth

Team mDhil

Nandu Madhava: Peace Corps Volunteer – worked as a translator in health clinics. Goldman Sachs. UBS. OfficeTiger. TED Fellow. Health 2.0 Speaker 2010 & 2012. SXSW 2012 panelist. BBA Univ. of Texas at Austin. MBA Harvard.

Deepak Menon: Previous Program Manager at Microsoft India. Worked in the area of technology for socio-economic development and emerging markets. Post Graduate in Management, TAPMI, Manipal.

Nidhi Raichand: Previously handled content for MSN India’s Lifestyle channel. Experience in print & television advertising, journalism, and online content.

Dr. Neha Rathi: PG Diploma in Aesthetic Dentistry at NYU. Previously managed independent dental clinic. Experience with successful local and online programs for creating awareness about oral healthcare.

Heather Lanthorn: Fulbright Scholar. Researched health in India, Nepal, Ethiopia. Focus on Tuberculosis, Diabetes. MPH at Univ. of Michigan, Doctoral Candidate at Harvard School of Public Health.

The Opportunity: Healthcare in India The Indian consumer does not have access to accurate,

basic healthcare information

Doctors often found based solely on reference, with little additional info available about qualification, experience, etc.

Cultural norms make some health topics taboo – examples include reproductive health and women’s health

Lack of information is not limited to rural villages – many urban citizens also suffer

Little or no emphasis is placed on prevention and wellness

Minimal spending by government on healthcare while chronic diseases such as diabetes are rapidly increasing

Public Health in India 0.6 doctors and 0.08 nurses per thousand

people, which is significantly below the world average of 1.2 doctors and 2.6 nurses

Gov’t spending on hospital & health infrastructure to only grow at 2% per year over the next decade

Many people rely on misguided information from unqualified health ‘quacks’

India has one of the lowest rates of government spending on healthcare, and as a result faces tremendous

challenges in basic public health issues.

Public Health in India, continued

Source: CNN and World Health Organization

mDhil has been awarded distinct honors and asked to present our innovative health solutions at the following events across the globe.

Awards, Honors, and Panel Invitations

Thank You!Find us on Facebook: http://www.facebook.com/mDhil

Follow us on Twitter: http://twitter.com/mhealthtips