McBru Makes the Social Media Connection

with Your Marketplace and Your Marketing

SOCIAL MEDIA

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Since 2007, McBru has been connecting tech B2B

companies with their audiences via social media. From

blogs and LinkedIn; to Twitter and Facebook; and across

YouTube and Slideshare, McBru has innovated techniques

that find and build trusted relationships that generate

awareness, preference, and engagement.

ANALYSIS We determine the optimal social media channels for your key audiences, review

your current program vis-à-vis the industry and your competition, and analyze your business needs.

RECOMMENDATIONS We provide a written overview and presentation of key findings, detailing necessary infrastructure and resource investments, and recommend an optimal strategy and action plan for your social media efforts.

DISCOVERY We identify key audiences and create audience profiles, confirm your business objectives, and then identify the marketing and communications infrastructure for your business.

RECOMMENDATIONS Optional management and reporting programs integrate social media into your existing marketing, communications, and PR efforts.

SOCIAL MEDIA 360

COMMUNITY MANAGEMENT

With a unified strategy across Facebook, Twitter, Slideshare and YouTube, McBru community management services are helping IT storage leader Panasas to engage with its audiences around breaking technology issues such as Big Data.

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McBru introduced the Social Media 360 into the tech

B2B industry, a program that fast-tracks clients to

appropriate, sustainable levels of social media activity.

For companies new to social media, the Social Media 360

builds a solid foundation and long-term goals for social

media involvement, tailored to the needs and resources

of each client. Companies that are already active in

social media find that the service helps bring more focus,

efficiency, and new opportunities to leverage their content

and audience connections.

McBru also delivers ongoing community management. McBru can launch and manage optimal social media

channels, develop a pipeline of content activity, and engage

with stakeholders and influencers. For some clients, we

constantly monitor the web and all social channels for

relevant mentions, and then provide the clients a real-

time opportunity to engage in the conversations, offering

guidance and message support. Other clients choose to

have us engage on their behalf; either way, we do the heavy

lifting associated with monitoring and responding, providing

a more consistent and robust social media presence than

most clients have capacity to manage on their own.

We also provide detailed monthly reporting and analysis of

social media activity, both for accountability and also as a

source of refinement and continuous improvement. In sum:

McBru can help tech B2B companies grow communities,

build relationships, and seize opportunities.

As a full-service agency, moreover, we are suited to

leveraging social media initiatives to amplify the rest of

your marketing programs better than any boutique social

media firm can.

McBru used Social Media to support Isilon’s trade show news and announcements as well as drive traffic to the event booth for panels, demos, and give-aways.

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Why McBru•McBru began working in tech B2B social media in

2007, and has been steadily helping companies build

their audiences and reach ever since. At McBru, social

media expertise is not bolted on: it’s been methodically

baked in.

•Our tech B2B experience and Social Media 360

process ensures that your social media programs fit your audiences, business objectives, corporate culture

and resources.

•Social media expertise resides in all our staff and

programs, not some isolated resource. We can amplify any and all of your marketing initiatives.

•In-house creative, writing and design expertise can help

you prime your social media programs and maintain a

steady flow of valuable content.

•In tech B2B, social media is not a numbers game; it’s

about the quality of your network, not quantity. Our

experienced community management helps you identify and nurture relationships that have an outsized impact

on your marketing and sales efforts.

•Like everything we do, our social media programs are

planned with metrics in mind; reporting and analysis yield insight about your social media activities.

elise@mcbru.com

www.mcbru.com

www.mcbrublog.com

@mcbru

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