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McBru's Creative Director, David Smith, demonstrates how to apply insight gained from customer listening into tangible marketing, PR, and sales benefits.
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From Research to Recognition and Revenue - A Story in Listening
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David Smith, creative director, McBru
– 2 – Customer Listening
Customer Listening Social Media = Reactive
Customer Listening Survey = Proactive
Not these kind of survey results
Photo – dusty old book
Customer listening for recognition
Listening
Strategy
Insight
Competitive intelligence
Influencer relations
Customer listening for revenue
Listening
Strategy
Insight
Competitive intelligence
Influencer relations
Evangelists
Sales tools
Lead nurturing
Sales
SoMe
The Altium story
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From survey to intelligent dialog
Email Intelligent dialog
Listening
From survey to intelligent dialog
Email Intelligent dialog
Quantitative
Qualitative
Listening
Customer insight
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Competitive intelligence
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Proof points
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Influencer relations
Net promoters = evangelists
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Evangelists = references, referrals
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Lead nurturing strategy
Quantitative
And qualitative!
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Customers drive sales via social media
Proactive listening with surveys
Plan ahead Execute quickly
Think dialog, not checklist Drive content out
