Identify and target your audience properly. As with any marketing strategy, you need to identify your audience

properly. How can you be able to reach out to them if you don’t even have the slightest clue as how to address them?

Connect to and with the human emotion. The emotion is the easiest bait and prey. It is easier to

maximize the word of mouth campaign if it reaches the emotional part of a person.

Focus on relationships. When you have fully developed relationships with your customers, it’ll be easier for people to recommend your business. To do this you must be respectful, honest and best of all be genuine and put emphasis on your

relationship.

Refer your own clients. Once you have cultivated and developed your relationships with your clients, it’ll be best to also refer them to the appropriate network.

Make it easy for customers to leave reviews. Leave a forum page for clients and consumers. Let them

interact with your brand otherwise, you can’t create a buzz for your product and your company.