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Retail Customer Advocacy Program

Word of Mouth Retail

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Page 1: Word of Mouth Retail

Retail Customer Advocacy Program

Page 2: Word of Mouth Retail

The amount that is spent annually by retailers for digital ads

$17 Billion

Sources: Gartner, Forester, Adage

Page 3: Word of Mouth Retail

14%

Sources: Nielsen

The percentage of people that trust ads & brands

Page 4: Word of Mouth Retail

77%

Sources: Nielsen

The percentage of consumers who are more likely to buy a

product when learning about it from friends or family

Page 5: Word of Mouth Retail

The New Word of MouthConvert retailer’s existing customers into brand

and product advocates

Sources: Marketingprofs.com

Page 6: Word of Mouth Retail

By simply giving customers discounts to promote their purchases via social media

Sources: Huffington Post

How do we do this

Page 7: Word of Mouth Retail

Retailers create promotions & choose the discount to give to

customers once purchase is shared.

Page 8: Word of Mouth Retail

Our technology recognizes when promotional items are

purchased

Page 9: Word of Mouth Retail

Discounts are paid in cash only after purchase is promoted through service

to social media

Page 10: Word of Mouth Retail

All transaction, promotion, and shopper data is recorded on the

Swapsidy dashboard.

Page 11: Word of Mouth Retail

Market Size

US Retail Chains

1.1MRetail Chains

$329B

Coupons Distributed in US

Sources: Gartner. Forester, SproutLoud* Swapsidy pivoting to focus solely on retail

Page 12: Word of Mouth Retail

Business Model

$.25 Cents + 25% of Cash Back

One Time Setup Fee also applied for each Receipt Printer

Page 13: Word of Mouth Retail

VisionGoogle for Retail

Item Level Transactions + Consumers

Vendor/Product Loyalty Programs

Virtual Gift Cards

Shopper Data & Intelligence

WOM Marketing Platform Inventory Management & Intelligence

Mobile Coupons

Transaction Level API

Digital Receipt Services

Page 14: Word of Mouth Retail

Team

Advisors/Mentors

Brandon MitchellCo-Founder

2nd Start up, Boeing

David HerreraCo-Founder

Chevron, Boeing

Quantrell SanfordNCR, GM

Kris WoodsDivX, SRS Labs, Ulead

Ric GraySales

Rick KellyMarket Research

Charles HudsonMentor/ VC @ Softtech

Ted ColbertMentor/ CIO @ Boeing