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As a Creative Technologist my focus has always been on creating interactive experiences on platforms where a story is told.
As an idealist, I believe that helping others achieving their dreams is the best way to reach my own.
2007-presentLeo Burnett Buenos Aires
Currently working as Creative Director at Leo Burnett Buenos Aires.Currently working as Creative Director at Leo Burnett Buenos Aires, leading multiple projects along a diverse group of creative and production talent, both inhouse and outsourced. With a strong digital background, I collaborate on everything from planning research, ideas and implementation. I use my production experience on a daily basis to ensure the quality of the finished projects.
I`ve had years of direct client experience presenting and selling ideas.
I`ve also helped many of them with their introduction into digital marketing culture.
1997-2001AperNet
Career began as a website producer at incubator start-up AperNet.
That was before the bubble popped up... Projects back then included designing and coding whole portals for travel agencies and also my initial experience for the advertising industry.
Well, it actually started long before that...
Always curious with new ways of doing things I taught myself many programming languages.
Advanced OOP Flash Actionscript coding but also love animation, 3D modeling/texturing, sound production and video editing.
I worked for really diverse clients. From rock star Fito Paez to Karina Rabolini beauty care products. As a partner for advertising agencies in BsAs I continued my experience in the business and also worked with remote associates in assignments for Dubai real state projects.
2002-2007abracadabra, owned multimedia studio
A Film college background has helped me in the constant pursue of a story, built around the ideas I work on. ��Mixed with technology, stories have a role in advertising on creating remarkable user experiences.
I consider Film education a central factor in my career.
1997Universidad del Cine - Screenwriting
FORMAL EDUCATION
I believe ideas need dedication and care from conception to execution.
Design thinking as a philosophy. ��“Always be as close as possible to the final product”
Mindmapping and visual planning has been a personal revolution in the way I naturally translate ideas & concepts into reality. I believe in prototyping and creating tests in early stages.
The projects I`ve worked on have been recognized with prestigious
awards
also +Wave Festival Gold /Silver +Premios Clarin 2009
meter FOTO BIG IDEA IAB, etc.
IAB Argentina Gold and Silver
Yahoo! BIG IDEA CHAIR
The agency got their first digital awards when
I started the Interactive area in 2007.
Im always glad to share my view on things.
+ 2010 Jury for El Diente Digital + Speaker at online MKT Day 2011 + Invited speaker at UADE classes. + Planning research at Leo Burnett Sao Paulo.
“The moment one gives close attention to any thing, even a blade of grass it becomes a mysterious, awesome, indescribably magnificent world in itself.” ~Henry Miller
ATENCION
it is a magic word my fetish word
Addicted to the juxtaposition of words and images to convey emotions.
flickr.com/atencionI have played with them in my
Flickr photography project.
Check out my facebook page on the subject
“Numbers stations are shortwave radio stations of uncertain origin. They generally broadcast voices reading streams of numbers, words, letters (sometimes using a spelling alphabet), tunes or Morse code.”
ATENCION
I`m also interested in the mistery around the Numbers Station called ATENCION and made some video mashups you can see here.
WHERE TO GO FROM HERE:
CHECK MY PORTFOLIOcargocollective.com/maxsoria
FOLLOW ME ON TWITTER
CONTACT ME
@ATENCION
about.me/max.soria (54 911) 4973 - 4764MOBILEMY SOCIAL PAGE
