Masters of Innovation

“Innovation is not a fad restricted to the technology sector. It is the most important and only sustainable source of economic growth.” — Klaus Schwab, Founder

and Executive Chairman,World Economic Forum

“Masters of Innovation shows companies a practical way to continuously improve and execute their innovation strategies.” — Klaus Schwab, Founder

and Executive Chairman, World Economic Forum

Innovation is not an art;it is a capability.

Innovation is a driver for profitable growth—and therefore a CEO topic.

Superior innovation management is the result of structuredprocesses, not a eureka moment.

Best Innovators use five proven value levers to achieve top innovation performance.

Lever 1Best Innovators put more e�ort intoanalyzing market and technologydynamics, to better understand bothfuture challenges and opportunities.

“ When it comes to innovation, simply being smart or familiar with technology is not enough.” — Tetsuji Ohashi, CEO, Komatsu

Lever 2Best Innovators systematically optimize the value of their innovation portfolio by involving internal and external experts to judge ideas.

“ We need an innovation process that maintains the right balance between rigor and flexibility, so we can continuously challenge existing products.” — Jacques Aschenbroich, CEO, Valeo

Lever 3

Best Innovators are cross-functional byhabit and intention.

“ Innovation is 5% analysis and 95% fast and focused implementation.” — Rolf Hollander, Chairman, CEWE Color

Lever 4Best Innovators improve innovation profitability by managing—not reducing—complexity in the innovation cycle.

“ Platforms are innovations in themselves and ‘democratize’ innovations across the organization.” — Ulrich Hackenberg, Chief Technology O�icer, Volkswagen

Lever 5Best Innovators are excited aboutinnovation and put supportinggovernance structures in place.

“ The culture is one of collaboration and sharing among our global technical community. We routinely build on each other’s ideas in a boundary-less manner to solve problems of our customers and to bring innovation to our global markets.” — Inge Thulin, CEO, 3M

For more informationabout A.T. Kearney’sMasters of Innovation,please visit:www.atkearney.com/books/masters-of-innovation