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Can we leverage community to buildCan we leverage community to build a stronger Maryland?
‐ A conversation among leading Maryland AssociationsMaryland Associations
MACPA Columbia Center
February 26, 2009February 26, 2009
Can we leverage community to build a stronger Maryland?
Jeff De Cagna –Principled InnovationGretchen Pisano – Sounding Board Ink
People are asking every day, on street corners, at kitchen tables, on trains, planes and in cyberspace, "What are you thinking?" We think that business as usual doesn't cut it anymore and that fundamental changes to our economic foundation are upon us. We want to know what role Maryland's associations can play in our economic recovery AndMaryland s associations can play in our economic recovery. And we wonder ‐ Can we leverage community to help us connect better to our members and to each other to build a stronger Maryland?
We were joined by two leading experts in working with Associations. Jeff De Cagna who led our discussion about “wicked problems” and if/how social media could be used towicked problems and if/how social media could be used to leverage our collective strengths in helping the Maryland community. Gretchen Pisano joined us as our strategic facilitator to guide us through these conversations.
Social Media & Wicked Problems
After introductions, Jeff led us in a conversation about social media and the notion of wicked problems as a framework for discussing the currentproblems as a framework for discussing the current economic climate.
We then set up the time to talk through 4 major p g jquestions – 1) What are our wicked problems; 2) What gets in the way?; 3) What resources do we have; 4) Who are other voices of Maryland we should have?should have?
"Wicked problem" is a phrase used in social planningto describe a problem that is difficult or impossible to solve because of incomplete, contradictory, andsolve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. Moreover, because of complex interdependencies, the effort to solve one aspect of a i k d bl l h bl
The note at the left shows the work of one group as they worked on identifying one problem for the exercise this
wicked problem may reveal or create other problems. Source: Wikipedia
worked on identifying one problem for the exercise – this illustrates the complexity of the current environment. A great example of a “wicked problem”.
Resources – What have we got to work with?
Next StepsNext Steps
• Participants – Maryland Bankers Association, Maryland p y , yChamber of Commerce, Maryland Department of Business & Economic Development, Small business Association, Greater Baltimore Tech Council Maryland Association of CPAsBaltimore Tech Council, Maryland Association of CPAs, Baltimore County Chamber of Commerce, World Trade Center Institute, and several national thought leaders from the CPA Profession
• We agreed to distribute the results and schedule a tele‐conference to discuss next steps including work on aconference to discuss next steps including work on a stakeholder map for making the conversation bigger and a resource repository exploration.
Thanks to Jeff & Gretchen• Jeff De Cagna is chief strategist and founder of Principled Innovation LLC, and the
association community’s leading voice for innovation. After serving as an association executive for more than a decade Jeff founded Principled Innovation LLC in 2002 to
Thanks to Jeff & Gretchen
executive for more than a decade, Jeff founded Principled Innovation LLC in 2002 to help associations realize their full potential by thinking differently about the future. He is an author, speaker and advisor to associations across North America and around the world. E‐mail: [email protected]
• Gretchen Pisano Through her expertise in creative process design and the artful guidance of meaningful conversations Gretchen has been contributing to the development and growth of individuals and organizations, around the world and across industries for the past 13 years Clients have included the Secretary General’s cabinet ofindustries for the past 13 years. Clients have included the Secretary General s cabinet of the United Nations, The World Bank, the International Finance Corporation, Government Services Administration (GSA), Air and Army National Guard, Intel Corporation, Federal Express, Hewlett Packard, Arthur Andersen, Liz Claiborne, Philip Morris, Nestle, Royal Dutch Shell, Quaker, Clos du Bois, the Richmond Public School , , y , Q , ,System and the Greater Richmond Chamber of Commerce to name a few. She is a partner with our Business Learning Institute.E‐mail: [email protected]
Hosted by:Hosted by:Maryland Association of CPAs
Tom Hood, CPA [email protected]‐632‐2301
Jackie Brown [email protected]‐632‐2300443 63 300
