BRINGING

BACK TO ADVERTISING

SEXYSkip Brand, CEO

Not

SEXY!

IAB Risin

g Stars

Digital Advertising is In Need of a Make Over

Digital is A Sexy Channel

Radio Print Television

Rich Media & Video

Mobile & Tablets

Social

By 2016 advertisers will spend almost $77 billion online, comprising 35% of overall ad spending – and eclipsing television for the first time – Forrester Research, 8/11

64%

*Plan to increase online brand ad spending DigiDAY & Vizu

Not Just Ad Dollars: BRAND Dollars!

Digital is A Sexy BRAND Channel

Branding?

Standard Units Received a Makeover

The Portrait

The Filmstrip

The Pushdown

The Filmstrip

The Sidekick

The Slider

Rising Stars Leverage…

The beautiful imagery of a slick, glossy print

ad

The sight, sound & motion of a TV

campaign

300pxX

1050px

PAIDExpandable Video

Player

OWNED

Interactive Maps

EARNED

Social Media

What’s Really Sexy?

Custom Content Units Offer Unique Distribution Opportunity for Brand Awareness

Content Easily Integrated Within High

Impact Ad Unit

Sponsored Content Opportunities

Forbes Content Tied to a Specific Brand

Message

Distribution Across Forbes & Martini

Network

100% SOV on all Forbes Articles

Content Integration is Hot

Content Easily Integrated Within High

Impact Ad Unit

100% SOV on all Forbes Articles

Forbes Content Tied to a Specific Brand

Message

Distribution Across Forbes & Martini

Network

Sponsored Content Opportunities

Custom Content Units Offer Unique Distribution Opportunity for Brand Awareness

Content Integration is Hot

Engagement MattersKey Statistics Beyond the Click

Benefits Sexy to Both Sides

• Higher CPMs

• Higher Quality Advertisers

• Less Clutter

• Higher Engagement

• Larger Canvas for Creativity

• Ability To Incorporate Social, Video, Etc.

Publishers

Advertisers

The NEW Standard Ad Units

Bringing Sexy to mobile

Expandable Video Player

Photo Gallery

Social Integration

SEXY >

Static Banner

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SEXY

Let’s Bring

BACK

It’s Your Turn