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Engaging in social media is no longer optional for many businesses, especially those online. But in a startup environment, everyone already wears a lot of hats. Who should take this on? What types of media should they embrace? Should a startup try to reach the entire internet?We’ll discuss adopting and adapting social media for startups (as well as a bit of community management) so that it’s useful to your business and audience. Real-world examples will demonstrate the value.
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Where? What? Who(m)?
Smart Social Media forSmall Businesses
Your Host: Melanie Baker
• Let’s assume that the answer to “Should my business get social?” is “Yes”...
• Who is our audience?
• What sites should we be using?
• What content should we publish?
• Whose job is this?
• Did we win?
Q&A Protocol
• For quick questions, ask throughout.
• For bigger questions, ask at the end.
• Judge of the size of your question will be me.
Who is our audience?
• Good news: Knowing this will answer almost all of the other questions.
• Bad news: The answer is not “Everyone”.
What sites should we be using?
• Good news: “All of them!” is not the answer.
• Bad news: There’s no one-size-fits-all answer…
?
What content should we publish?
• What sites are you using?
• What does your business need?
• What does your audience like?
Whose job is this?
• Good news: “Everyone” is probably not the answer.
• Bad news: The right person may not work for you… yet.
Did we win?
• Good news: Yes, you can determine this.
• Bad news: There is no one-size-fits-all answer…
