MarketMeSuite Presentation: Building a Successful Following

CONFIDENTIAL Copyright © 2013 MarketMeSuite, LTD 1

Erik Bunaes

Endorphin Advisors

MarketMeSuite Business Partner

Contact: 518.250.9035 or [email protected]

http://www.endorphinadvisors.com/

http://mrkt.ms/endorphinadvisors

http://endorphinadvisors.constantcontact.com/

Building a Successful

Following

Agenda

Intro Initiate Execute Measure

• Social Media Engagement Problem

• Key Elements

• Engagement

• Measure Effectiveness

• Key Takeaways

The Social Media Engagement Problem

• How do I build a targeted following?

• How do I find people who

need my product or service?

• How do I get attention from the media, influencers and potential partners?


Setting up a campaign

There are Social Marketing Rules

Understanding the basics.

• The same rules apply to social media situations as real life ones. Be real, be relevant, be useful, and people will want to talk to you.

• Don’t be a Social Media streaker. If you're the crazy person shouting randomness at no one in particular, you aren't going to get a lot of traction in offline situations (or at least not the right attention!).

• The same holds true for online situations: Find your customers, talk to them, find out what they want, and interact.

4 Key Elements For Social Marketing

Take a 4-step approach:

Curate

Manage

Engage

Measure

Get Organized! Management Filters out the noise

• Separate accounts o One “Main” account o One Help account o Personal account o Team members

• Pull all your social marketing into one place

o Cross posting o Load sharing across team

• Focus on actionable content

o @Replies o DMs o Relevant Searches

Do You Know Your Audience? Let’s stop and think for a moment.

The more you know about your niche, the greater the impact of Social Media Marketing. Write it down.

• What is your niche? • List 10 keywords and phrases related to your

business • Who are your customers?

Where are they located? • What can you offer to HELP the customer

•Advice •Support •Discounts •Recommendations

Knowledge = effectiveness


Campaign Execution

Put Yourself Out There Set-up your profile.

• It’s the first impression people get of you • Include an appropriate pictures in each allotted area • Your description = your message

Express Yourself

• Display your handle anywhere you can • Business cards • Storefront • Twitter button on your website • Embedded “follow” button in emails

Content is King

• Schedule and share • Repurpose content • Comment on relevant news • Retweet

It Doesn’t Take All Day! You can’t be there 24/7

We’ve established that you: • Need a real presence (your SMB secret weapon) • Cannot completely automate

There are some tricks!

• Scheduling o Florist who gets the Twitter handle of all customers, and

schedules up tweets leading up to, on, and just after the wedding, ensuring maximum engagement all organized in advance (Great for birthdays too)

• Auto DM o Can be controversial, but great way to welcome new

followers o “Thanks for following me, use this code at checkout and get

10% off”

• RSS o Have a blog? Automatically hook it up to your social media

accounts o Tweet out industry posts as well, but give them credit

How Chris Brogan Got Us In This Book

You have something that larger companies wish they had (and pay a lot to emulate). Realness and ability to react quickly.

Engagement = business.

How Chris Brogan Landed us in this book… • Someone tweeted “Chris Brogan is at the

CIC” • I tweeted him saying “hey, if you’re on the

9th floor, you need to pass the 5th on your way out”

• He came to see our space • He tweeted that he was “Checking out

@MarketMeSuite at the CIC” • Aliza Sherman, author of this book, saw it,

and included us in a list of the best engagement tools!

Staying the Course

• It's rare to catch a 5 pound fish just after you've dipped your pole in the water

• Like SEO, it needs time

• Stay the course


Measure

What Should I Measure? • Engagement

• Likes and favorites • Retweets and shares • Replies and comments • Clicks

• Time • When time do you get the

most engagement? • Where engagement occurs • Response

• Support? • Promotions? • Suggestions?

• Content (clicks, shares, insights)

People Will Speak Their Minds!

• Don’t be surprised to hear strong opinions – it’s a good measurement metric!

• Engaging is important for both negative and positive comments

• Engage with people who make

suggestions

.

Did It Work? The top reason businesses stop using Social Media Marketing? They can’t figure out if it’s working. A few things you have to accept about Social Marketing: • It isn’t an exact science • There is going to be trial and error • You can’t put it on complete auto pilot

(more on that in a second) There are tools to help! • MarketMeSuite shows you what you’ve

done and who has done it, so you can start to track what is working best

What’s Harder To Track

Generals

• “engagement” • “reach” • “impressions”

Individuals •“a segment of one”

Word of mouth •“I heard from a friend”….you saw on social media….

Get your hands dirty and stay as close as possible

to what’s going on in your market


Let’s Review!

Key Takeaways It can be done!

Today you’re expected to navigate through the social sphere looking, hoping, you can find people willing to pay you money for your product or service… With these 3 steps, you can! • Initiate

o Strong management helps you cut through the noise you can be effective

• Execute o Don’t suffer from social content overload, filter for the

stuff that really matters o Convert leads by engaging, leveraging that “realness”

you can provide • Measure

o Use tools to figure out what’s working and keep going!

Then, set it in motion and save time using automation tricks


Why Was MarketMeSuite Built?

In their own small businesses, the founders needed a better way to find quality conversations, influencers, and convert

followers into paying customers…


Organize, Prioritize & Engage with MarketMeSuite

Solution Problem Persona Amplify

Confidential

Inbox For SocialTM

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How Does a Typical Small Business Use Social Media?

Meet Flo of Flo’s Flowers Flo posts across her social networks

Persona Problem Solution Amplify

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Flo’s Existing Network Helps Share the Message


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But, Flo Needs To Organize!


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What About Conversations Flo Should Be Having?

Problem Solution Persona Amplify

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MarketMeSuite Powers Engagement

Amplify Problem Solution Persona

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Constant Contact Supercharged On Social!

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Share Images Easily

Image Library

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Repurpose your Newsletters for Your Social Conversations

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Share Events and Track By Promo Code

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Sign up 60-Free Trial!

Our Inbox For Social gives our customers the tools they need to Organize, Prioritize, Engage and Grow!

Go to mrkt.ms/endorphinadvisors for a free trial!

Request a Live Demo

Click here to request a free live demo of MarketMeSuite

MarketMeSuite's Inbox for Social MarketMeSuite's simple yet innovative platform provides a number of tools to help organize and manage your social media marketing. In the demo, we'll look at: 1. Easy-to-use “inbox for social”™ structure makes it intuitive and easy to learn. 2. Scheduled posts let you post at the optimum time for your audiences. 3. Geo-location lets you see where in the real world the people you are interacting with are physically located. 4. Built in analytics show you how many times your shared links are being clicked. 5. Integrated Google search - quickly find and share good content. 6. Integrated with Facebook and Instagram - use your images on MarketMeSuite. 7. Integrated with Constant Contact - re-distribute email campaigns and events (and use your images) from Constant Contact onto your social accounts quickly and easily. We'll answer all your questions and show you how easy it is to get started!

http://unbouncepages.com/marketmesuite-demo-request/

http://unbouncepages.com/marketmesuite-demo-request/

About Endorphin Advisors

Endorphin Advisors is a unique, award-winning management consulting firm and marketing agency. We help businesses develop and implement short and long-term strategic plans, while also providing day-to-day business development, marketing and financial forecasting services. We specialize in technology, distribution and professional/business services firms seeking excellence, innovation and expansion. Our strategic marketing services are designed to generate new business through the Internet. We specialize in inbound (or content) marketing. This features relevant, useful content (widely distributed across web, blog, email and social media properties), targeted offers, landing pages and detailed performance analysis. Since 2005, we have helped clients start, market, expand and finance their businesses. Please visit www.EndorphinAdvisors.com or call 518.250.9035.

http://www.endorphinadvisors.com/