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ANSWERS FROM TOP MOBILE APP DEVELOPMENT FIRMS
A publication of
EXPERT ADVICE ON
BUILDING SUCCESSFUL
MOBILE APPS
Produced by
Flavius SaracutFollow him on Twitter FlaviusSaracut
Flavius Saracut is co-founder and marketing manager
at Mobiversal He is responsible for creating content
about mobile apps blogging networking and creating
social media campaigns in order to generate leads and
grow reach Before starting Mobiversal he co-founded
several startups including Titan Backup a software solu-
tion acquired in 2009 by GFI
Contents
INTRODUCTION
APP IDEA
APP DESIGN AND UX
iOS VS ANDROID
APP LAUNCH amp MARKETING
THE FUTURE OF MOBILE APPS
CONCLUSION CONCLUSION
04
06
16
24
33
42
51
INTRODUCTION
Since we started Mobiversal in 2011 wersquove served over 30
clients and our apps have been downloaded more than 15
milion times Even though we have extensive experience we
thought it would be useful to find out how other top mobile app
development companies are working to turn client ideas into
successful apps What follows is a consolidation of the advice
these successful companies shared with us about their devel-
opment process plus our own answers on the subjectopment process plus our own answers on the subject
04
ParticipatingCompanies
Key Clients Lady Gaga Del Friscos Restaurant Group Kim Kardashian
Interscope Records NBA
wwwappetizermobilecom
wwwmobierscom
Key Clients Gushcloud PinyPoint Shoemocracy BlueHaze House
Graham Group CTS Capital Group Bricks Mobile
wwwfueledcom
Key Clients Ducati Porsche PampG Hallmark Fashism Malibu
Bulova Chicago Bulls Effen Vodka UrbanDaddy
wwwmobiversalcom
Key Clients Forbes Russmedia PhantomALERT ldquoFind a way Joserdquo
Paymo Letrsquos do it CallFlakes CraveEat Shelfster
Key Clients Parrot PHM PampO VampA EuroTalk RKCRYampR Woisio Justme
ADMERICA
wwwlembergcouk
wwwsavvyappscom
Key Clients NFL PBS Foreign Policy Magazine Homesnap Speek
Network Solutions BrainScope CaptureAudio
wwwraizlabscom
Key Clients Macys BampH Photo Rue La La Intuit Bloomingdales
EMC SolidWorks MIT RunKeeper HubSpot
Can you talk a little bit about the initial stage of each project how do you work with clients at this stage How do you make sure you elimi-nate bad ideas
APP IDEA
07
APP IDEA
Jordan Edelsonwwwappetizermobilecom
One of the companyrsquos core values is to foster a ldquothink freelyrdquo
mentality during collaboration with clients and staff There
is no such thing as a bad idea - our job is to evolve an idea into something
amazing even if the idea comes from ldquohumblerdquo beginnings With clients
ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its
unique approach to collaboration creativity and success
rdquo
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APP IDEA
Ryan Matznerwwwfueledcom
When a client has a bad idea I just tell him your idea sucks
heres why I think most clients are open to criticism you just
need to explain to them why so I explain them either theres another com-
pany that already tried this and they failed the failure was for this reason
and its the same problem youre gonna have or the market is not ready for
that and heres why Its really just a discussion with the client to educate
them about why you feel that way Sometimes is tough but ultimately youre
really building an MVP so youre gonna start out with the first version and
thenthen sort of work on it and work on it so youll get to validate the idea that
way as well Clients usually come with a pretty clear idea in their minds but
once you start talking to them and you start asking some hard questions
about how theyre gonna do certain things then suddenly theyre like OK
I dont know and its ok its part of the job to work these things out with
them
rdquo
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in
APP IDEA
Michael Watsonwwwmobierscom
bull Demo- As per this step Mobiers sets up a meeting with the client so as
to take himher through the apps which have already been developed The
sole purpose of doing this is to give a real feel of what the client can expect
after sealing a deal with the Mobiers team
bull Requirement Gathering- As per this second step our Project Managers
have a discussion with the client in person or via phoneemail to understand
hisher business and the app requirements Here we guide the client by of-
fering himher innovative ideas in terms of app design and functionality We
also ensure to convince the client on getting rid of any badirrelevant ideas
which may hamper the yet-to-be-developed app We do this by making the
client aware about all ill-effects which a particular app has had on a busi-
ness due to lack of proper functionality andor design
bull Setting Milestones- Once wersquore done with gathering the project require-
ments and expectations the next big step is presenting the client with a
Statement of Work (SOW)
rdquo
Mentioned below you can find
brief insights on the steps which
mark as stepping stones towards iterative development of mobile apps
The steps have been elaborated as below
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in
APP IDEA
This is actually the roadmap outlining the milestones and costs associated
with the project implementation We ensure to make the client understand
everything thatrsquos been mentioned within this document
bull bull Wireframes- Framing wireframes is considered to be the final step prior to
starting with the actual app design and development process Here a skele-
tal framework is being drafted for the app thereby marking the foundation
of the app development work The clientrsquos approval is essential for these
wireframes
rdquo
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in
APP IDEA
Alin Mercheswwwmobiversalcom
Clients approach us from all kinds of
sources such as email social media
phone etc First step is to ask them to
explain in detail their app ideaproject Unfortunately we rarely find custom-
ers who really know what they want So at this stage we try to discuss with
them to better understand what their plans are what their budget is etc If
their expectations are sky rocketing but their budget is limited they auto-
matically exclude themselves from a possible collaboration In most situa-
tions we dont tell clients their idea is bad or not they come from various
markets and niches and its hard for us to judge whether their idea will be
successful What we can do though to encourage is ask questions compli-
cated questions that open up clients mind and realize another perspective
And then (s)he can change something pivot a little bit etc
In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves
or simply put if after several discussions with the customer s(he) insists on
having that app done we do it If we dont believe in that idea we simply
dont list it in our portfolio We are not yet in that exclusive club of develop-
ing only the very top notch ideas for mobile apps
rdquo
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in
rdquo
APP IDEA
Olha Musakovskawwwlembergcouk
At Lemberg we believe there are no entirely lsquobadrsquo ideas If
there is a need to be met any idea if presented properly can be a success
If an idea has something fresh to it mix in some great UIUX design add
skilled coding and sufficient testing and then dash generously with excel-
lent marketing strategy - and you have a meal to behold
HoweverHowever this does not mean Lemberg takes on all app requests it receives
We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant
idearsquo request or a comprehensive document with some basic mockups or
anything in between We give highest priority to those clients who can pres-
ent their idea in the fullest way which means they have put in their own time
and effort into their idea doing research into the apps market This makes
us think they are more serious about their idea than those who lsquojust dreamt
of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo
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in
rdquo
APP IDEA
Greg Raizwwwraizlabscom
There are no bad ideas All ideas are valid some ideas are
positioned for technical success and market success and
some are not We work with clients to understand their business and how
our skills matched with their ideas can position a product for success This
is an iterative process across the product lifecycle Were always pushing to
figure out how we can execute on the ideas that take the product furthest
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in
rdquo
APP IDEA
Ken Yarmoshwwwsavvyappscom
One of the earliest indicators if a startup prospect is going
to be a good fit is if they can succinctly describe what they
are trying to do If we have to see a thirty-page slide deck or have an hour
long conversation they arent focused enough If you cant grab our atten-
tion in fifteen seconds then youre not going to be able to do the same with
investors And much like an investor we need to see a clear market oppor-
tunity for the app and understand the business plan
We like startups who already may have had some success with early proto-
types or proof of concepts and have partnerships or other relationships that
will help with marketing the app Ultimately we want to work with winners
If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in
the sales process
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in
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
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in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
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in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
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inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
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in
rdquo
Share this EbookShare this Ebook
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inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
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in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
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in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
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in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
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iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
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iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
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in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
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in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
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in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
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inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
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inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
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APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
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APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
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in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
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rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
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rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
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in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
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THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
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in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
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inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
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in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
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inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
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inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
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in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
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in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
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Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
Produced by
Flavius SaracutFollow him on Twitter FlaviusSaracut
Flavius Saracut is co-founder and marketing manager
at Mobiversal He is responsible for creating content
about mobile apps blogging networking and creating
social media campaigns in order to generate leads and
grow reach Before starting Mobiversal he co-founded
several startups including Titan Backup a software solu-
tion acquired in 2009 by GFI
Contents
INTRODUCTION
APP IDEA
APP DESIGN AND UX
iOS VS ANDROID
APP LAUNCH amp MARKETING
THE FUTURE OF MOBILE APPS
CONCLUSION CONCLUSION
04
06
16
24
33
42
51
INTRODUCTION
Since we started Mobiversal in 2011 wersquove served over 30
clients and our apps have been downloaded more than 15
milion times Even though we have extensive experience we
thought it would be useful to find out how other top mobile app
development companies are working to turn client ideas into
successful apps What follows is a consolidation of the advice
these successful companies shared with us about their devel-
opment process plus our own answers on the subjectopment process plus our own answers on the subject
04
ParticipatingCompanies
Key Clients Lady Gaga Del Friscos Restaurant Group Kim Kardashian
Interscope Records NBA
wwwappetizermobilecom
wwwmobierscom
Key Clients Gushcloud PinyPoint Shoemocracy BlueHaze House
Graham Group CTS Capital Group Bricks Mobile
wwwfueledcom
Key Clients Ducati Porsche PampG Hallmark Fashism Malibu
Bulova Chicago Bulls Effen Vodka UrbanDaddy
wwwmobiversalcom
Key Clients Forbes Russmedia PhantomALERT ldquoFind a way Joserdquo
Paymo Letrsquos do it CallFlakes CraveEat Shelfster
Key Clients Parrot PHM PampO VampA EuroTalk RKCRYampR Woisio Justme
ADMERICA
wwwlembergcouk
wwwsavvyappscom
Key Clients NFL PBS Foreign Policy Magazine Homesnap Speek
Network Solutions BrainScope CaptureAudio
wwwraizlabscom
Key Clients Macys BampH Photo Rue La La Intuit Bloomingdales
EMC SolidWorks MIT RunKeeper HubSpot
Can you talk a little bit about the initial stage of each project how do you work with clients at this stage How do you make sure you elimi-nate bad ideas
APP IDEA
07
APP IDEA
Jordan Edelsonwwwappetizermobilecom
One of the companyrsquos core values is to foster a ldquothink freelyrdquo
mentality during collaboration with clients and staff There
is no such thing as a bad idea - our job is to evolve an idea into something
amazing even if the idea comes from ldquohumblerdquo beginnings With clients
ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its
unique approach to collaboration creativity and success
rdquo
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in
APP IDEA
Ryan Matznerwwwfueledcom
When a client has a bad idea I just tell him your idea sucks
heres why I think most clients are open to criticism you just
need to explain to them why so I explain them either theres another com-
pany that already tried this and they failed the failure was for this reason
and its the same problem youre gonna have or the market is not ready for
that and heres why Its really just a discussion with the client to educate
them about why you feel that way Sometimes is tough but ultimately youre
really building an MVP so youre gonna start out with the first version and
thenthen sort of work on it and work on it so youll get to validate the idea that
way as well Clients usually come with a pretty clear idea in their minds but
once you start talking to them and you start asking some hard questions
about how theyre gonna do certain things then suddenly theyre like OK
I dont know and its ok its part of the job to work these things out with
them
rdquo
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in
APP IDEA
Michael Watsonwwwmobierscom
bull Demo- As per this step Mobiers sets up a meeting with the client so as
to take himher through the apps which have already been developed The
sole purpose of doing this is to give a real feel of what the client can expect
after sealing a deal with the Mobiers team
bull Requirement Gathering- As per this second step our Project Managers
have a discussion with the client in person or via phoneemail to understand
hisher business and the app requirements Here we guide the client by of-
fering himher innovative ideas in terms of app design and functionality We
also ensure to convince the client on getting rid of any badirrelevant ideas
which may hamper the yet-to-be-developed app We do this by making the
client aware about all ill-effects which a particular app has had on a busi-
ness due to lack of proper functionality andor design
bull Setting Milestones- Once wersquore done with gathering the project require-
ments and expectations the next big step is presenting the client with a
Statement of Work (SOW)
rdquo
Mentioned below you can find
brief insights on the steps which
mark as stepping stones towards iterative development of mobile apps
The steps have been elaborated as below
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in
APP IDEA
This is actually the roadmap outlining the milestones and costs associated
with the project implementation We ensure to make the client understand
everything thatrsquos been mentioned within this document
bull bull Wireframes- Framing wireframes is considered to be the final step prior to
starting with the actual app design and development process Here a skele-
tal framework is being drafted for the app thereby marking the foundation
of the app development work The clientrsquos approval is essential for these
wireframes
rdquo
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in
APP IDEA
Alin Mercheswwwmobiversalcom
Clients approach us from all kinds of
sources such as email social media
phone etc First step is to ask them to
explain in detail their app ideaproject Unfortunately we rarely find custom-
ers who really know what they want So at this stage we try to discuss with
them to better understand what their plans are what their budget is etc If
their expectations are sky rocketing but their budget is limited they auto-
matically exclude themselves from a possible collaboration In most situa-
tions we dont tell clients their idea is bad or not they come from various
markets and niches and its hard for us to judge whether their idea will be
successful What we can do though to encourage is ask questions compli-
cated questions that open up clients mind and realize another perspective
And then (s)he can change something pivot a little bit etc
In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves
or simply put if after several discussions with the customer s(he) insists on
having that app done we do it If we dont believe in that idea we simply
dont list it in our portfolio We are not yet in that exclusive club of develop-
ing only the very top notch ideas for mobile apps
rdquo
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in
rdquo
APP IDEA
Olha Musakovskawwwlembergcouk
At Lemberg we believe there are no entirely lsquobadrsquo ideas If
there is a need to be met any idea if presented properly can be a success
If an idea has something fresh to it mix in some great UIUX design add
skilled coding and sufficient testing and then dash generously with excel-
lent marketing strategy - and you have a meal to behold
HoweverHowever this does not mean Lemberg takes on all app requests it receives
We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant
idearsquo request or a comprehensive document with some basic mockups or
anything in between We give highest priority to those clients who can pres-
ent their idea in the fullest way which means they have put in their own time
and effort into their idea doing research into the apps market This makes
us think they are more serious about their idea than those who lsquojust dreamt
of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo
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in
rdquo
APP IDEA
Greg Raizwwwraizlabscom
There are no bad ideas All ideas are valid some ideas are
positioned for technical success and market success and
some are not We work with clients to understand their business and how
our skills matched with their ideas can position a product for success This
is an iterative process across the product lifecycle Were always pushing to
figure out how we can execute on the ideas that take the product furthest
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in
rdquo
APP IDEA
Ken Yarmoshwwwsavvyappscom
One of the earliest indicators if a startup prospect is going
to be a good fit is if they can succinctly describe what they
are trying to do If we have to see a thirty-page slide deck or have an hour
long conversation they arent focused enough If you cant grab our atten-
tion in fifteen seconds then youre not going to be able to do the same with
investors And much like an investor we need to see a clear market oppor-
tunity for the app and understand the business plan
We like startups who already may have had some success with early proto-
types or proof of concepts and have partnerships or other relationships that
will help with marketing the app Ultimately we want to work with winners
If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in
the sales process
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in
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
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in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
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fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
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inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
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in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
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in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
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iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
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iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
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in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
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in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
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in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
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fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
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inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
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in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
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in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
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in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
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in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
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in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
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in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
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in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
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in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
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in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
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inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
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inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
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rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
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in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
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Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
Contents
INTRODUCTION
APP IDEA
APP DESIGN AND UX
iOS VS ANDROID
APP LAUNCH amp MARKETING
THE FUTURE OF MOBILE APPS
CONCLUSION CONCLUSION
04
06
16
24
33
42
51
INTRODUCTION
Since we started Mobiversal in 2011 wersquove served over 30
clients and our apps have been downloaded more than 15
milion times Even though we have extensive experience we
thought it would be useful to find out how other top mobile app
development companies are working to turn client ideas into
successful apps What follows is a consolidation of the advice
these successful companies shared with us about their devel-
opment process plus our own answers on the subjectopment process plus our own answers on the subject
04
ParticipatingCompanies
Key Clients Lady Gaga Del Friscos Restaurant Group Kim Kardashian
Interscope Records NBA
wwwappetizermobilecom
wwwmobierscom
Key Clients Gushcloud PinyPoint Shoemocracy BlueHaze House
Graham Group CTS Capital Group Bricks Mobile
wwwfueledcom
Key Clients Ducati Porsche PampG Hallmark Fashism Malibu
Bulova Chicago Bulls Effen Vodka UrbanDaddy
wwwmobiversalcom
Key Clients Forbes Russmedia PhantomALERT ldquoFind a way Joserdquo
Paymo Letrsquos do it CallFlakes CraveEat Shelfster
Key Clients Parrot PHM PampO VampA EuroTalk RKCRYampR Woisio Justme
ADMERICA
wwwlembergcouk
wwwsavvyappscom
Key Clients NFL PBS Foreign Policy Magazine Homesnap Speek
Network Solutions BrainScope CaptureAudio
wwwraizlabscom
Key Clients Macys BampH Photo Rue La La Intuit Bloomingdales
EMC SolidWorks MIT RunKeeper HubSpot
Can you talk a little bit about the initial stage of each project how do you work with clients at this stage How do you make sure you elimi-nate bad ideas
APP IDEA
07
APP IDEA
Jordan Edelsonwwwappetizermobilecom
One of the companyrsquos core values is to foster a ldquothink freelyrdquo
mentality during collaboration with clients and staff There
is no such thing as a bad idea - our job is to evolve an idea into something
amazing even if the idea comes from ldquohumblerdquo beginnings With clients
ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its
unique approach to collaboration creativity and success
rdquo
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in
APP IDEA
Ryan Matznerwwwfueledcom
When a client has a bad idea I just tell him your idea sucks
heres why I think most clients are open to criticism you just
need to explain to them why so I explain them either theres another com-
pany that already tried this and they failed the failure was for this reason
and its the same problem youre gonna have or the market is not ready for
that and heres why Its really just a discussion with the client to educate
them about why you feel that way Sometimes is tough but ultimately youre
really building an MVP so youre gonna start out with the first version and
thenthen sort of work on it and work on it so youll get to validate the idea that
way as well Clients usually come with a pretty clear idea in their minds but
once you start talking to them and you start asking some hard questions
about how theyre gonna do certain things then suddenly theyre like OK
I dont know and its ok its part of the job to work these things out with
them
rdquo
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in
APP IDEA
Michael Watsonwwwmobierscom
bull Demo- As per this step Mobiers sets up a meeting with the client so as
to take himher through the apps which have already been developed The
sole purpose of doing this is to give a real feel of what the client can expect
after sealing a deal with the Mobiers team
bull Requirement Gathering- As per this second step our Project Managers
have a discussion with the client in person or via phoneemail to understand
hisher business and the app requirements Here we guide the client by of-
fering himher innovative ideas in terms of app design and functionality We
also ensure to convince the client on getting rid of any badirrelevant ideas
which may hamper the yet-to-be-developed app We do this by making the
client aware about all ill-effects which a particular app has had on a busi-
ness due to lack of proper functionality andor design
bull Setting Milestones- Once wersquore done with gathering the project require-
ments and expectations the next big step is presenting the client with a
Statement of Work (SOW)
rdquo
Mentioned below you can find
brief insights on the steps which
mark as stepping stones towards iterative development of mobile apps
The steps have been elaborated as below
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in
APP IDEA
This is actually the roadmap outlining the milestones and costs associated
with the project implementation We ensure to make the client understand
everything thatrsquos been mentioned within this document
bull bull Wireframes- Framing wireframes is considered to be the final step prior to
starting with the actual app design and development process Here a skele-
tal framework is being drafted for the app thereby marking the foundation
of the app development work The clientrsquos approval is essential for these
wireframes
rdquo
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in
APP IDEA
Alin Mercheswwwmobiversalcom
Clients approach us from all kinds of
sources such as email social media
phone etc First step is to ask them to
explain in detail their app ideaproject Unfortunately we rarely find custom-
ers who really know what they want So at this stage we try to discuss with
them to better understand what their plans are what their budget is etc If
their expectations are sky rocketing but their budget is limited they auto-
matically exclude themselves from a possible collaboration In most situa-
tions we dont tell clients their idea is bad or not they come from various
markets and niches and its hard for us to judge whether their idea will be
successful What we can do though to encourage is ask questions compli-
cated questions that open up clients mind and realize another perspective
And then (s)he can change something pivot a little bit etc
In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves
or simply put if after several discussions with the customer s(he) insists on
having that app done we do it If we dont believe in that idea we simply
dont list it in our portfolio We are not yet in that exclusive club of develop-
ing only the very top notch ideas for mobile apps
rdquo
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in
rdquo
APP IDEA
Olha Musakovskawwwlembergcouk
At Lemberg we believe there are no entirely lsquobadrsquo ideas If
there is a need to be met any idea if presented properly can be a success
If an idea has something fresh to it mix in some great UIUX design add
skilled coding and sufficient testing and then dash generously with excel-
lent marketing strategy - and you have a meal to behold
HoweverHowever this does not mean Lemberg takes on all app requests it receives
We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant
idearsquo request or a comprehensive document with some basic mockups or
anything in between We give highest priority to those clients who can pres-
ent their idea in the fullest way which means they have put in their own time
and effort into their idea doing research into the apps market This makes
us think they are more serious about their idea than those who lsquojust dreamt
of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo
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in
rdquo
APP IDEA
Greg Raizwwwraizlabscom
There are no bad ideas All ideas are valid some ideas are
positioned for technical success and market success and
some are not We work with clients to understand their business and how
our skills matched with their ideas can position a product for success This
is an iterative process across the product lifecycle Were always pushing to
figure out how we can execute on the ideas that take the product furthest
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in
rdquo
APP IDEA
Ken Yarmoshwwwsavvyappscom
One of the earliest indicators if a startup prospect is going
to be a good fit is if they can succinctly describe what they
are trying to do If we have to see a thirty-page slide deck or have an hour
long conversation they arent focused enough If you cant grab our atten-
tion in fifteen seconds then youre not going to be able to do the same with
investors And much like an investor we need to see a clear market oppor-
tunity for the app and understand the business plan
We like startups who already may have had some success with early proto-
types or proof of concepts and have partnerships or other relationships that
will help with marketing the app Ultimately we want to work with winners
If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in
the sales process
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in
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
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in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
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in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
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inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
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in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
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in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
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in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
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iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
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iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
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in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
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in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
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in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
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inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
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inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
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in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
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in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
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in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
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in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
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in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
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in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
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in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
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in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
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fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
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in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
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inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
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inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
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in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
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in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
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in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
INTRODUCTION
Since we started Mobiversal in 2011 wersquove served over 30
clients and our apps have been downloaded more than 15
milion times Even though we have extensive experience we
thought it would be useful to find out how other top mobile app
development companies are working to turn client ideas into
successful apps What follows is a consolidation of the advice
these successful companies shared with us about their devel-
opment process plus our own answers on the subjectopment process plus our own answers on the subject
04
ParticipatingCompanies
Key Clients Lady Gaga Del Friscos Restaurant Group Kim Kardashian
Interscope Records NBA
wwwappetizermobilecom
wwwmobierscom
Key Clients Gushcloud PinyPoint Shoemocracy BlueHaze House
Graham Group CTS Capital Group Bricks Mobile
wwwfueledcom
Key Clients Ducati Porsche PampG Hallmark Fashism Malibu
Bulova Chicago Bulls Effen Vodka UrbanDaddy
wwwmobiversalcom
Key Clients Forbes Russmedia PhantomALERT ldquoFind a way Joserdquo
Paymo Letrsquos do it CallFlakes CraveEat Shelfster
Key Clients Parrot PHM PampO VampA EuroTalk RKCRYampR Woisio Justme
ADMERICA
wwwlembergcouk
wwwsavvyappscom
Key Clients NFL PBS Foreign Policy Magazine Homesnap Speek
Network Solutions BrainScope CaptureAudio
wwwraizlabscom
Key Clients Macys BampH Photo Rue La La Intuit Bloomingdales
EMC SolidWorks MIT RunKeeper HubSpot
Can you talk a little bit about the initial stage of each project how do you work with clients at this stage How do you make sure you elimi-nate bad ideas
APP IDEA
07
APP IDEA
Jordan Edelsonwwwappetizermobilecom
One of the companyrsquos core values is to foster a ldquothink freelyrdquo
mentality during collaboration with clients and staff There
is no such thing as a bad idea - our job is to evolve an idea into something
amazing even if the idea comes from ldquohumblerdquo beginnings With clients
ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its
unique approach to collaboration creativity and success
rdquo
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in
APP IDEA
Ryan Matznerwwwfueledcom
When a client has a bad idea I just tell him your idea sucks
heres why I think most clients are open to criticism you just
need to explain to them why so I explain them either theres another com-
pany that already tried this and they failed the failure was for this reason
and its the same problem youre gonna have or the market is not ready for
that and heres why Its really just a discussion with the client to educate
them about why you feel that way Sometimes is tough but ultimately youre
really building an MVP so youre gonna start out with the first version and
thenthen sort of work on it and work on it so youll get to validate the idea that
way as well Clients usually come with a pretty clear idea in their minds but
once you start talking to them and you start asking some hard questions
about how theyre gonna do certain things then suddenly theyre like OK
I dont know and its ok its part of the job to work these things out with
them
rdquo
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in
APP IDEA
Michael Watsonwwwmobierscom
bull Demo- As per this step Mobiers sets up a meeting with the client so as
to take himher through the apps which have already been developed The
sole purpose of doing this is to give a real feel of what the client can expect
after sealing a deal with the Mobiers team
bull Requirement Gathering- As per this second step our Project Managers
have a discussion with the client in person or via phoneemail to understand
hisher business and the app requirements Here we guide the client by of-
fering himher innovative ideas in terms of app design and functionality We
also ensure to convince the client on getting rid of any badirrelevant ideas
which may hamper the yet-to-be-developed app We do this by making the
client aware about all ill-effects which a particular app has had on a busi-
ness due to lack of proper functionality andor design
bull Setting Milestones- Once wersquore done with gathering the project require-
ments and expectations the next big step is presenting the client with a
Statement of Work (SOW)
rdquo
Mentioned below you can find
brief insights on the steps which
mark as stepping stones towards iterative development of mobile apps
The steps have been elaborated as below
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in
APP IDEA
This is actually the roadmap outlining the milestones and costs associated
with the project implementation We ensure to make the client understand
everything thatrsquos been mentioned within this document
bull bull Wireframes- Framing wireframes is considered to be the final step prior to
starting with the actual app design and development process Here a skele-
tal framework is being drafted for the app thereby marking the foundation
of the app development work The clientrsquos approval is essential for these
wireframes
rdquo
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in
APP IDEA
Alin Mercheswwwmobiversalcom
Clients approach us from all kinds of
sources such as email social media
phone etc First step is to ask them to
explain in detail their app ideaproject Unfortunately we rarely find custom-
ers who really know what they want So at this stage we try to discuss with
them to better understand what their plans are what their budget is etc If
their expectations are sky rocketing but their budget is limited they auto-
matically exclude themselves from a possible collaboration In most situa-
tions we dont tell clients their idea is bad or not they come from various
markets and niches and its hard for us to judge whether their idea will be
successful What we can do though to encourage is ask questions compli-
cated questions that open up clients mind and realize another perspective
And then (s)he can change something pivot a little bit etc
In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves
or simply put if after several discussions with the customer s(he) insists on
having that app done we do it If we dont believe in that idea we simply
dont list it in our portfolio We are not yet in that exclusive club of develop-
ing only the very top notch ideas for mobile apps
rdquo
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in
rdquo
APP IDEA
Olha Musakovskawwwlembergcouk
At Lemberg we believe there are no entirely lsquobadrsquo ideas If
there is a need to be met any idea if presented properly can be a success
If an idea has something fresh to it mix in some great UIUX design add
skilled coding and sufficient testing and then dash generously with excel-
lent marketing strategy - and you have a meal to behold
HoweverHowever this does not mean Lemberg takes on all app requests it receives
We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant
idearsquo request or a comprehensive document with some basic mockups or
anything in between We give highest priority to those clients who can pres-
ent their idea in the fullest way which means they have put in their own time
and effort into their idea doing research into the apps market This makes
us think they are more serious about their idea than those who lsquojust dreamt
of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo
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in
rdquo
APP IDEA
Greg Raizwwwraizlabscom
There are no bad ideas All ideas are valid some ideas are
positioned for technical success and market success and
some are not We work with clients to understand their business and how
our skills matched with their ideas can position a product for success This
is an iterative process across the product lifecycle Were always pushing to
figure out how we can execute on the ideas that take the product furthest
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in
rdquo
APP IDEA
Ken Yarmoshwwwsavvyappscom
One of the earliest indicators if a startup prospect is going
to be a good fit is if they can succinctly describe what they
are trying to do If we have to see a thirty-page slide deck or have an hour
long conversation they arent focused enough If you cant grab our atten-
tion in fifteen seconds then youre not going to be able to do the same with
investors And much like an investor we need to see a clear market oppor-
tunity for the app and understand the business plan
We like startups who already may have had some success with early proto-
types or proof of concepts and have partnerships or other relationships that
will help with marketing the app Ultimately we want to work with winners
If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in
the sales process
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in
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
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in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
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in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
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inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
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in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
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in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
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in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
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iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
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iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
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in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
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in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
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in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
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fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
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inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
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in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
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in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
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in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
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in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
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in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
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in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
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in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
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in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
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in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
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inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
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inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
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in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
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in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
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in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
ParticipatingCompanies
Key Clients Lady Gaga Del Friscos Restaurant Group Kim Kardashian
Interscope Records NBA
wwwappetizermobilecom
wwwmobierscom
Key Clients Gushcloud PinyPoint Shoemocracy BlueHaze House
Graham Group CTS Capital Group Bricks Mobile
wwwfueledcom
Key Clients Ducati Porsche PampG Hallmark Fashism Malibu
Bulova Chicago Bulls Effen Vodka UrbanDaddy
wwwmobiversalcom
Key Clients Forbes Russmedia PhantomALERT ldquoFind a way Joserdquo
Paymo Letrsquos do it CallFlakes CraveEat Shelfster
Key Clients Parrot PHM PampO VampA EuroTalk RKCRYampR Woisio Justme
ADMERICA
wwwlembergcouk
wwwsavvyappscom
Key Clients NFL PBS Foreign Policy Magazine Homesnap Speek
Network Solutions BrainScope CaptureAudio
wwwraizlabscom
Key Clients Macys BampH Photo Rue La La Intuit Bloomingdales
EMC SolidWorks MIT RunKeeper HubSpot
Can you talk a little bit about the initial stage of each project how do you work with clients at this stage How do you make sure you elimi-nate bad ideas
APP IDEA
07
APP IDEA
Jordan Edelsonwwwappetizermobilecom
One of the companyrsquos core values is to foster a ldquothink freelyrdquo
mentality during collaboration with clients and staff There
is no such thing as a bad idea - our job is to evolve an idea into something
amazing even if the idea comes from ldquohumblerdquo beginnings With clients
ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its
unique approach to collaboration creativity and success
rdquo
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fShare this EbookShare this EbookShare this Ebook
in
APP IDEA
Ryan Matznerwwwfueledcom
When a client has a bad idea I just tell him your idea sucks
heres why I think most clients are open to criticism you just
need to explain to them why so I explain them either theres another com-
pany that already tried this and they failed the failure was for this reason
and its the same problem youre gonna have or the market is not ready for
that and heres why Its really just a discussion with the client to educate
them about why you feel that way Sometimes is tough but ultimately youre
really building an MVP so youre gonna start out with the first version and
thenthen sort of work on it and work on it so youll get to validate the idea that
way as well Clients usually come with a pretty clear idea in their minds but
once you start talking to them and you start asking some hard questions
about how theyre gonna do certain things then suddenly theyre like OK
I dont know and its ok its part of the job to work these things out with
them
rdquo
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in
APP IDEA
Michael Watsonwwwmobierscom
bull Demo- As per this step Mobiers sets up a meeting with the client so as
to take himher through the apps which have already been developed The
sole purpose of doing this is to give a real feel of what the client can expect
after sealing a deal with the Mobiers team
bull Requirement Gathering- As per this second step our Project Managers
have a discussion with the client in person or via phoneemail to understand
hisher business and the app requirements Here we guide the client by of-
fering himher innovative ideas in terms of app design and functionality We
also ensure to convince the client on getting rid of any badirrelevant ideas
which may hamper the yet-to-be-developed app We do this by making the
client aware about all ill-effects which a particular app has had on a busi-
ness due to lack of proper functionality andor design
bull Setting Milestones- Once wersquore done with gathering the project require-
ments and expectations the next big step is presenting the client with a
Statement of Work (SOW)
rdquo
Mentioned below you can find
brief insights on the steps which
mark as stepping stones towards iterative development of mobile apps
The steps have been elaborated as below
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in
APP IDEA
This is actually the roadmap outlining the milestones and costs associated
with the project implementation We ensure to make the client understand
everything thatrsquos been mentioned within this document
bull bull Wireframes- Framing wireframes is considered to be the final step prior to
starting with the actual app design and development process Here a skele-
tal framework is being drafted for the app thereby marking the foundation
of the app development work The clientrsquos approval is essential for these
wireframes
rdquo
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in
APP IDEA
Alin Mercheswwwmobiversalcom
Clients approach us from all kinds of
sources such as email social media
phone etc First step is to ask them to
explain in detail their app ideaproject Unfortunately we rarely find custom-
ers who really know what they want So at this stage we try to discuss with
them to better understand what their plans are what their budget is etc If
their expectations are sky rocketing but their budget is limited they auto-
matically exclude themselves from a possible collaboration In most situa-
tions we dont tell clients their idea is bad or not they come from various
markets and niches and its hard for us to judge whether their idea will be
successful What we can do though to encourage is ask questions compli-
cated questions that open up clients mind and realize another perspective
And then (s)he can change something pivot a little bit etc
In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves
or simply put if after several discussions with the customer s(he) insists on
having that app done we do it If we dont believe in that idea we simply
dont list it in our portfolio We are not yet in that exclusive club of develop-
ing only the very top notch ideas for mobile apps
rdquo
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in
rdquo
APP IDEA
Olha Musakovskawwwlembergcouk
At Lemberg we believe there are no entirely lsquobadrsquo ideas If
there is a need to be met any idea if presented properly can be a success
If an idea has something fresh to it mix in some great UIUX design add
skilled coding and sufficient testing and then dash generously with excel-
lent marketing strategy - and you have a meal to behold
HoweverHowever this does not mean Lemberg takes on all app requests it receives
We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant
idearsquo request or a comprehensive document with some basic mockups or
anything in between We give highest priority to those clients who can pres-
ent their idea in the fullest way which means they have put in their own time
and effort into their idea doing research into the apps market This makes
us think they are more serious about their idea than those who lsquojust dreamt
of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo
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in
rdquo
APP IDEA
Greg Raizwwwraizlabscom
There are no bad ideas All ideas are valid some ideas are
positioned for technical success and market success and
some are not We work with clients to understand their business and how
our skills matched with their ideas can position a product for success This
is an iterative process across the product lifecycle Were always pushing to
figure out how we can execute on the ideas that take the product furthest
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in
rdquo
APP IDEA
Ken Yarmoshwwwsavvyappscom
One of the earliest indicators if a startup prospect is going
to be a good fit is if they can succinctly describe what they
are trying to do If we have to see a thirty-page slide deck or have an hour
long conversation they arent focused enough If you cant grab our atten-
tion in fifteen seconds then youre not going to be able to do the same with
investors And much like an investor we need to see a clear market oppor-
tunity for the app and understand the business plan
We like startups who already may have had some success with early proto-
types or proof of concepts and have partnerships or other relationships that
will help with marketing the app Ultimately we want to work with winners
If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in
the sales process
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in
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
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in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
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in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
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inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
23Share this EbookShare this Ebook
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in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
25Share this EbookShare this Ebook
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in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
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iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
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iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
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in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
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in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
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in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
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inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
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APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
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APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
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in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
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in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
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in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
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in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
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in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
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in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
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in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
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inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
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inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
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in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
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in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
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in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
Key Clients Parrot PHM PampO VampA EuroTalk RKCRYampR Woisio Justme
ADMERICA
wwwlembergcouk
wwwsavvyappscom
Key Clients NFL PBS Foreign Policy Magazine Homesnap Speek
Network Solutions BrainScope CaptureAudio
wwwraizlabscom
Key Clients Macys BampH Photo Rue La La Intuit Bloomingdales
EMC SolidWorks MIT RunKeeper HubSpot
Can you talk a little bit about the initial stage of each project how do you work with clients at this stage How do you make sure you elimi-nate bad ideas
APP IDEA
07
APP IDEA
Jordan Edelsonwwwappetizermobilecom
One of the companyrsquos core values is to foster a ldquothink freelyrdquo
mentality during collaboration with clients and staff There
is no such thing as a bad idea - our job is to evolve an idea into something
amazing even if the idea comes from ldquohumblerdquo beginnings With clients
ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its
unique approach to collaboration creativity and success
rdquo
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in
APP IDEA
Ryan Matznerwwwfueledcom
When a client has a bad idea I just tell him your idea sucks
heres why I think most clients are open to criticism you just
need to explain to them why so I explain them either theres another com-
pany that already tried this and they failed the failure was for this reason
and its the same problem youre gonna have or the market is not ready for
that and heres why Its really just a discussion with the client to educate
them about why you feel that way Sometimes is tough but ultimately youre
really building an MVP so youre gonna start out with the first version and
thenthen sort of work on it and work on it so youll get to validate the idea that
way as well Clients usually come with a pretty clear idea in their minds but
once you start talking to them and you start asking some hard questions
about how theyre gonna do certain things then suddenly theyre like OK
I dont know and its ok its part of the job to work these things out with
them
rdquo
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in
APP IDEA
Michael Watsonwwwmobierscom
bull Demo- As per this step Mobiers sets up a meeting with the client so as
to take himher through the apps which have already been developed The
sole purpose of doing this is to give a real feel of what the client can expect
after sealing a deal with the Mobiers team
bull Requirement Gathering- As per this second step our Project Managers
have a discussion with the client in person or via phoneemail to understand
hisher business and the app requirements Here we guide the client by of-
fering himher innovative ideas in terms of app design and functionality We
also ensure to convince the client on getting rid of any badirrelevant ideas
which may hamper the yet-to-be-developed app We do this by making the
client aware about all ill-effects which a particular app has had on a busi-
ness due to lack of proper functionality andor design
bull Setting Milestones- Once wersquore done with gathering the project require-
ments and expectations the next big step is presenting the client with a
Statement of Work (SOW)
rdquo
Mentioned below you can find
brief insights on the steps which
mark as stepping stones towards iterative development of mobile apps
The steps have been elaborated as below
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in
APP IDEA
This is actually the roadmap outlining the milestones and costs associated
with the project implementation We ensure to make the client understand
everything thatrsquos been mentioned within this document
bull bull Wireframes- Framing wireframes is considered to be the final step prior to
starting with the actual app design and development process Here a skele-
tal framework is being drafted for the app thereby marking the foundation
of the app development work The clientrsquos approval is essential for these
wireframes
rdquo
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in
APP IDEA
Alin Mercheswwwmobiversalcom
Clients approach us from all kinds of
sources such as email social media
phone etc First step is to ask them to
explain in detail their app ideaproject Unfortunately we rarely find custom-
ers who really know what they want So at this stage we try to discuss with
them to better understand what their plans are what their budget is etc If
their expectations are sky rocketing but their budget is limited they auto-
matically exclude themselves from a possible collaboration In most situa-
tions we dont tell clients their idea is bad or not they come from various
markets and niches and its hard for us to judge whether their idea will be
successful What we can do though to encourage is ask questions compli-
cated questions that open up clients mind and realize another perspective
And then (s)he can change something pivot a little bit etc
In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves
or simply put if after several discussions with the customer s(he) insists on
having that app done we do it If we dont believe in that idea we simply
dont list it in our portfolio We are not yet in that exclusive club of develop-
ing only the very top notch ideas for mobile apps
rdquo
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in
rdquo
APP IDEA
Olha Musakovskawwwlembergcouk
At Lemberg we believe there are no entirely lsquobadrsquo ideas If
there is a need to be met any idea if presented properly can be a success
If an idea has something fresh to it mix in some great UIUX design add
skilled coding and sufficient testing and then dash generously with excel-
lent marketing strategy - and you have a meal to behold
HoweverHowever this does not mean Lemberg takes on all app requests it receives
We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant
idearsquo request or a comprehensive document with some basic mockups or
anything in between We give highest priority to those clients who can pres-
ent their idea in the fullest way which means they have put in their own time
and effort into their idea doing research into the apps market This makes
us think they are more serious about their idea than those who lsquojust dreamt
of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo
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in
rdquo
APP IDEA
Greg Raizwwwraizlabscom
There are no bad ideas All ideas are valid some ideas are
positioned for technical success and market success and
some are not We work with clients to understand their business and how
our skills matched with their ideas can position a product for success This
is an iterative process across the product lifecycle Were always pushing to
figure out how we can execute on the ideas that take the product furthest
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in
rdquo
APP IDEA
Ken Yarmoshwwwsavvyappscom
One of the earliest indicators if a startup prospect is going
to be a good fit is if they can succinctly describe what they
are trying to do If we have to see a thirty-page slide deck or have an hour
long conversation they arent focused enough If you cant grab our atten-
tion in fifteen seconds then youre not going to be able to do the same with
investors And much like an investor we need to see a clear market oppor-
tunity for the app and understand the business plan
We like startups who already may have had some success with early proto-
types or proof of concepts and have partnerships or other relationships that
will help with marketing the app Ultimately we want to work with winners
If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in
the sales process
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in
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
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in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
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in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
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inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
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in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
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in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
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iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
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iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
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in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
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in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
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in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
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fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
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inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
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APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
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APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
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rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
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in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
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in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
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in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
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in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
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in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
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in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
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inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
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inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
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in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
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in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
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in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
Can you talk a little bit about the initial stage of each project how do you work with clients at this stage How do you make sure you elimi-nate bad ideas
APP IDEA
07
APP IDEA
Jordan Edelsonwwwappetizermobilecom
One of the companyrsquos core values is to foster a ldquothink freelyrdquo
mentality during collaboration with clients and staff There
is no such thing as a bad idea - our job is to evolve an idea into something
amazing even if the idea comes from ldquohumblerdquo beginnings With clients
ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its
unique approach to collaboration creativity and success
rdquo
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in
APP IDEA
Ryan Matznerwwwfueledcom
When a client has a bad idea I just tell him your idea sucks
heres why I think most clients are open to criticism you just
need to explain to them why so I explain them either theres another com-
pany that already tried this and they failed the failure was for this reason
and its the same problem youre gonna have or the market is not ready for
that and heres why Its really just a discussion with the client to educate
them about why you feel that way Sometimes is tough but ultimately youre
really building an MVP so youre gonna start out with the first version and
thenthen sort of work on it and work on it so youll get to validate the idea that
way as well Clients usually come with a pretty clear idea in their minds but
once you start talking to them and you start asking some hard questions
about how theyre gonna do certain things then suddenly theyre like OK
I dont know and its ok its part of the job to work these things out with
them
rdquo
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in
APP IDEA
Michael Watsonwwwmobierscom
bull Demo- As per this step Mobiers sets up a meeting with the client so as
to take himher through the apps which have already been developed The
sole purpose of doing this is to give a real feel of what the client can expect
after sealing a deal with the Mobiers team
bull Requirement Gathering- As per this second step our Project Managers
have a discussion with the client in person or via phoneemail to understand
hisher business and the app requirements Here we guide the client by of-
fering himher innovative ideas in terms of app design and functionality We
also ensure to convince the client on getting rid of any badirrelevant ideas
which may hamper the yet-to-be-developed app We do this by making the
client aware about all ill-effects which a particular app has had on a busi-
ness due to lack of proper functionality andor design
bull Setting Milestones- Once wersquore done with gathering the project require-
ments and expectations the next big step is presenting the client with a
Statement of Work (SOW)
rdquo
Mentioned below you can find
brief insights on the steps which
mark as stepping stones towards iterative development of mobile apps
The steps have been elaborated as below
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in
APP IDEA
This is actually the roadmap outlining the milestones and costs associated
with the project implementation We ensure to make the client understand
everything thatrsquos been mentioned within this document
bull bull Wireframes- Framing wireframes is considered to be the final step prior to
starting with the actual app design and development process Here a skele-
tal framework is being drafted for the app thereby marking the foundation
of the app development work The clientrsquos approval is essential for these
wireframes
rdquo
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in
APP IDEA
Alin Mercheswwwmobiversalcom
Clients approach us from all kinds of
sources such as email social media
phone etc First step is to ask them to
explain in detail their app ideaproject Unfortunately we rarely find custom-
ers who really know what they want So at this stage we try to discuss with
them to better understand what their plans are what their budget is etc If
their expectations are sky rocketing but their budget is limited they auto-
matically exclude themselves from a possible collaboration In most situa-
tions we dont tell clients their idea is bad or not they come from various
markets and niches and its hard for us to judge whether their idea will be
successful What we can do though to encourage is ask questions compli-
cated questions that open up clients mind and realize another perspective
And then (s)he can change something pivot a little bit etc
In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves
or simply put if after several discussions with the customer s(he) insists on
having that app done we do it If we dont believe in that idea we simply
dont list it in our portfolio We are not yet in that exclusive club of develop-
ing only the very top notch ideas for mobile apps
rdquo
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in
rdquo
APP IDEA
Olha Musakovskawwwlembergcouk
At Lemberg we believe there are no entirely lsquobadrsquo ideas If
there is a need to be met any idea if presented properly can be a success
If an idea has something fresh to it mix in some great UIUX design add
skilled coding and sufficient testing and then dash generously with excel-
lent marketing strategy - and you have a meal to behold
HoweverHowever this does not mean Lemberg takes on all app requests it receives
We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant
idearsquo request or a comprehensive document with some basic mockups or
anything in between We give highest priority to those clients who can pres-
ent their idea in the fullest way which means they have put in their own time
and effort into their idea doing research into the apps market This makes
us think they are more serious about their idea than those who lsquojust dreamt
of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo
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in
rdquo
APP IDEA
Greg Raizwwwraizlabscom
There are no bad ideas All ideas are valid some ideas are
positioned for technical success and market success and
some are not We work with clients to understand their business and how
our skills matched with their ideas can position a product for success This
is an iterative process across the product lifecycle Were always pushing to
figure out how we can execute on the ideas that take the product furthest
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in
rdquo
APP IDEA
Ken Yarmoshwwwsavvyappscom
One of the earliest indicators if a startup prospect is going
to be a good fit is if they can succinctly describe what they
are trying to do If we have to see a thirty-page slide deck or have an hour
long conversation they arent focused enough If you cant grab our atten-
tion in fifteen seconds then youre not going to be able to do the same with
investors And much like an investor we need to see a clear market oppor-
tunity for the app and understand the business plan
We like startups who already may have had some success with early proto-
types or proof of concepts and have partnerships or other relationships that
will help with marketing the app Ultimately we want to work with winners
If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in
the sales process
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in
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
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in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
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in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
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inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
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in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
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in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
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in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
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iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
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iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
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in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
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in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
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in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
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fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
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inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
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APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
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APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
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rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
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in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
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rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
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in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
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in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
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in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
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in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
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inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
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inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
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in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
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in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
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in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
APP IDEA
Jordan Edelsonwwwappetizermobilecom
One of the companyrsquos core values is to foster a ldquothink freelyrdquo
mentality during collaboration with clients and staff There
is no such thing as a bad idea - our job is to evolve an idea into something
amazing even if the idea comes from ldquohumblerdquo beginnings With clients
ranging from Lady Gaga to the NBA Appetizer Mobile prides itself in its
unique approach to collaboration creativity and success
rdquo
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in
APP IDEA
Ryan Matznerwwwfueledcom
When a client has a bad idea I just tell him your idea sucks
heres why I think most clients are open to criticism you just
need to explain to them why so I explain them either theres another com-
pany that already tried this and they failed the failure was for this reason
and its the same problem youre gonna have or the market is not ready for
that and heres why Its really just a discussion with the client to educate
them about why you feel that way Sometimes is tough but ultimately youre
really building an MVP so youre gonna start out with the first version and
thenthen sort of work on it and work on it so youll get to validate the idea that
way as well Clients usually come with a pretty clear idea in their minds but
once you start talking to them and you start asking some hard questions
about how theyre gonna do certain things then suddenly theyre like OK
I dont know and its ok its part of the job to work these things out with
them
rdquo
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in
APP IDEA
Michael Watsonwwwmobierscom
bull Demo- As per this step Mobiers sets up a meeting with the client so as
to take himher through the apps which have already been developed The
sole purpose of doing this is to give a real feel of what the client can expect
after sealing a deal with the Mobiers team
bull Requirement Gathering- As per this second step our Project Managers
have a discussion with the client in person or via phoneemail to understand
hisher business and the app requirements Here we guide the client by of-
fering himher innovative ideas in terms of app design and functionality We
also ensure to convince the client on getting rid of any badirrelevant ideas
which may hamper the yet-to-be-developed app We do this by making the
client aware about all ill-effects which a particular app has had on a busi-
ness due to lack of proper functionality andor design
bull Setting Milestones- Once wersquore done with gathering the project require-
ments and expectations the next big step is presenting the client with a
Statement of Work (SOW)
rdquo
Mentioned below you can find
brief insights on the steps which
mark as stepping stones towards iterative development of mobile apps
The steps have been elaborated as below
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in
APP IDEA
This is actually the roadmap outlining the milestones and costs associated
with the project implementation We ensure to make the client understand
everything thatrsquos been mentioned within this document
bull bull Wireframes- Framing wireframes is considered to be the final step prior to
starting with the actual app design and development process Here a skele-
tal framework is being drafted for the app thereby marking the foundation
of the app development work The clientrsquos approval is essential for these
wireframes
rdquo
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in
APP IDEA
Alin Mercheswwwmobiversalcom
Clients approach us from all kinds of
sources such as email social media
phone etc First step is to ask them to
explain in detail their app ideaproject Unfortunately we rarely find custom-
ers who really know what they want So at this stage we try to discuss with
them to better understand what their plans are what their budget is etc If
their expectations are sky rocketing but their budget is limited they auto-
matically exclude themselves from a possible collaboration In most situa-
tions we dont tell clients their idea is bad or not they come from various
markets and niches and its hard for us to judge whether their idea will be
successful What we can do though to encourage is ask questions compli-
cated questions that open up clients mind and realize another perspective
And then (s)he can change something pivot a little bit etc
In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves
or simply put if after several discussions with the customer s(he) insists on
having that app done we do it If we dont believe in that idea we simply
dont list it in our portfolio We are not yet in that exclusive club of develop-
ing only the very top notch ideas for mobile apps
rdquo
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in
rdquo
APP IDEA
Olha Musakovskawwwlembergcouk
At Lemberg we believe there are no entirely lsquobadrsquo ideas If
there is a need to be met any idea if presented properly can be a success
If an idea has something fresh to it mix in some great UIUX design add
skilled coding and sufficient testing and then dash generously with excel-
lent marketing strategy - and you have a meal to behold
HoweverHowever this does not mean Lemberg takes on all app requests it receives
We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant
idearsquo request or a comprehensive document with some basic mockups or
anything in between We give highest priority to those clients who can pres-
ent their idea in the fullest way which means they have put in their own time
and effort into their idea doing research into the apps market This makes
us think they are more serious about their idea than those who lsquojust dreamt
of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo
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in
rdquo
APP IDEA
Greg Raizwwwraizlabscom
There are no bad ideas All ideas are valid some ideas are
positioned for technical success and market success and
some are not We work with clients to understand their business and how
our skills matched with their ideas can position a product for success This
is an iterative process across the product lifecycle Were always pushing to
figure out how we can execute on the ideas that take the product furthest
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in
rdquo
APP IDEA
Ken Yarmoshwwwsavvyappscom
One of the earliest indicators if a startup prospect is going
to be a good fit is if they can succinctly describe what they
are trying to do If we have to see a thirty-page slide deck or have an hour
long conversation they arent focused enough If you cant grab our atten-
tion in fifteen seconds then youre not going to be able to do the same with
investors And much like an investor we need to see a clear market oppor-
tunity for the app and understand the business plan
We like startups who already may have had some success with early proto-
types or proof of concepts and have partnerships or other relationships that
will help with marketing the app Ultimately we want to work with winners
If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in
the sales process
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in
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
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in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
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in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
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inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
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in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
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in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
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in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
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iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
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iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
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in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
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in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
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in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
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fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
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inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
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APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
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APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
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in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
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in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
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in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
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in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
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in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
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in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
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in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
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inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
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inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
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in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
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in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
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in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
APP IDEA
Ryan Matznerwwwfueledcom
When a client has a bad idea I just tell him your idea sucks
heres why I think most clients are open to criticism you just
need to explain to them why so I explain them either theres another com-
pany that already tried this and they failed the failure was for this reason
and its the same problem youre gonna have or the market is not ready for
that and heres why Its really just a discussion with the client to educate
them about why you feel that way Sometimes is tough but ultimately youre
really building an MVP so youre gonna start out with the first version and
thenthen sort of work on it and work on it so youll get to validate the idea that
way as well Clients usually come with a pretty clear idea in their minds but
once you start talking to them and you start asking some hard questions
about how theyre gonna do certain things then suddenly theyre like OK
I dont know and its ok its part of the job to work these things out with
them
rdquo
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in
APP IDEA
Michael Watsonwwwmobierscom
bull Demo- As per this step Mobiers sets up a meeting with the client so as
to take himher through the apps which have already been developed The
sole purpose of doing this is to give a real feel of what the client can expect
after sealing a deal with the Mobiers team
bull Requirement Gathering- As per this second step our Project Managers
have a discussion with the client in person or via phoneemail to understand
hisher business and the app requirements Here we guide the client by of-
fering himher innovative ideas in terms of app design and functionality We
also ensure to convince the client on getting rid of any badirrelevant ideas
which may hamper the yet-to-be-developed app We do this by making the
client aware about all ill-effects which a particular app has had on a busi-
ness due to lack of proper functionality andor design
bull Setting Milestones- Once wersquore done with gathering the project require-
ments and expectations the next big step is presenting the client with a
Statement of Work (SOW)
rdquo
Mentioned below you can find
brief insights on the steps which
mark as stepping stones towards iterative development of mobile apps
The steps have been elaborated as below
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in
APP IDEA
This is actually the roadmap outlining the milestones and costs associated
with the project implementation We ensure to make the client understand
everything thatrsquos been mentioned within this document
bull bull Wireframes- Framing wireframes is considered to be the final step prior to
starting with the actual app design and development process Here a skele-
tal framework is being drafted for the app thereby marking the foundation
of the app development work The clientrsquos approval is essential for these
wireframes
rdquo
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in
APP IDEA
Alin Mercheswwwmobiversalcom
Clients approach us from all kinds of
sources such as email social media
phone etc First step is to ask them to
explain in detail their app ideaproject Unfortunately we rarely find custom-
ers who really know what they want So at this stage we try to discuss with
them to better understand what their plans are what their budget is etc If
their expectations are sky rocketing but their budget is limited they auto-
matically exclude themselves from a possible collaboration In most situa-
tions we dont tell clients their idea is bad or not they come from various
markets and niches and its hard for us to judge whether their idea will be
successful What we can do though to encourage is ask questions compli-
cated questions that open up clients mind and realize another perspective
And then (s)he can change something pivot a little bit etc
In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves
or simply put if after several discussions with the customer s(he) insists on
having that app done we do it If we dont believe in that idea we simply
dont list it in our portfolio We are not yet in that exclusive club of develop-
ing only the very top notch ideas for mobile apps
rdquo
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in
rdquo
APP IDEA
Olha Musakovskawwwlembergcouk
At Lemberg we believe there are no entirely lsquobadrsquo ideas If
there is a need to be met any idea if presented properly can be a success
If an idea has something fresh to it mix in some great UIUX design add
skilled coding and sufficient testing and then dash generously with excel-
lent marketing strategy - and you have a meal to behold
HoweverHowever this does not mean Lemberg takes on all app requests it receives
We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant
idearsquo request or a comprehensive document with some basic mockups or
anything in between We give highest priority to those clients who can pres-
ent their idea in the fullest way which means they have put in their own time
and effort into their idea doing research into the apps market This makes
us think they are more serious about their idea than those who lsquojust dreamt
of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo
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in
rdquo
APP IDEA
Greg Raizwwwraizlabscom
There are no bad ideas All ideas are valid some ideas are
positioned for technical success and market success and
some are not We work with clients to understand their business and how
our skills matched with their ideas can position a product for success This
is an iterative process across the product lifecycle Were always pushing to
figure out how we can execute on the ideas that take the product furthest
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in
rdquo
APP IDEA
Ken Yarmoshwwwsavvyappscom
One of the earliest indicators if a startup prospect is going
to be a good fit is if they can succinctly describe what they
are trying to do If we have to see a thirty-page slide deck or have an hour
long conversation they arent focused enough If you cant grab our atten-
tion in fifteen seconds then youre not going to be able to do the same with
investors And much like an investor we need to see a clear market oppor-
tunity for the app and understand the business plan
We like startups who already may have had some success with early proto-
types or proof of concepts and have partnerships or other relationships that
will help with marketing the app Ultimately we want to work with winners
If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in
the sales process
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in
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
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in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
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in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
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inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
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in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
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in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
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in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
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iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
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iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
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in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
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in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
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inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
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in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
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in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
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in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
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in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
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in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
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in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
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in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
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in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
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in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
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inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
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inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
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in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
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in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
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in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
APP IDEA
Michael Watsonwwwmobierscom
bull Demo- As per this step Mobiers sets up a meeting with the client so as
to take himher through the apps which have already been developed The
sole purpose of doing this is to give a real feel of what the client can expect
after sealing a deal with the Mobiers team
bull Requirement Gathering- As per this second step our Project Managers
have a discussion with the client in person or via phoneemail to understand
hisher business and the app requirements Here we guide the client by of-
fering himher innovative ideas in terms of app design and functionality We
also ensure to convince the client on getting rid of any badirrelevant ideas
which may hamper the yet-to-be-developed app We do this by making the
client aware about all ill-effects which a particular app has had on a busi-
ness due to lack of proper functionality andor design
bull Setting Milestones- Once wersquore done with gathering the project require-
ments and expectations the next big step is presenting the client with a
Statement of Work (SOW)
rdquo
Mentioned below you can find
brief insights on the steps which
mark as stepping stones towards iterative development of mobile apps
The steps have been elaborated as below
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in
APP IDEA
This is actually the roadmap outlining the milestones and costs associated
with the project implementation We ensure to make the client understand
everything thatrsquos been mentioned within this document
bull bull Wireframes- Framing wireframes is considered to be the final step prior to
starting with the actual app design and development process Here a skele-
tal framework is being drafted for the app thereby marking the foundation
of the app development work The clientrsquos approval is essential for these
wireframes
rdquo
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in
APP IDEA
Alin Mercheswwwmobiversalcom
Clients approach us from all kinds of
sources such as email social media
phone etc First step is to ask them to
explain in detail their app ideaproject Unfortunately we rarely find custom-
ers who really know what they want So at this stage we try to discuss with
them to better understand what their plans are what their budget is etc If
their expectations are sky rocketing but their budget is limited they auto-
matically exclude themselves from a possible collaboration In most situa-
tions we dont tell clients their idea is bad or not they come from various
markets and niches and its hard for us to judge whether their idea will be
successful What we can do though to encourage is ask questions compli-
cated questions that open up clients mind and realize another perspective
And then (s)he can change something pivot a little bit etc
In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves
or simply put if after several discussions with the customer s(he) insists on
having that app done we do it If we dont believe in that idea we simply
dont list it in our portfolio We are not yet in that exclusive club of develop-
ing only the very top notch ideas for mobile apps
rdquo
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in
rdquo
APP IDEA
Olha Musakovskawwwlembergcouk
At Lemberg we believe there are no entirely lsquobadrsquo ideas If
there is a need to be met any idea if presented properly can be a success
If an idea has something fresh to it mix in some great UIUX design add
skilled coding and sufficient testing and then dash generously with excel-
lent marketing strategy - and you have a meal to behold
HoweverHowever this does not mean Lemberg takes on all app requests it receives
We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant
idearsquo request or a comprehensive document with some basic mockups or
anything in between We give highest priority to those clients who can pres-
ent their idea in the fullest way which means they have put in their own time
and effort into their idea doing research into the apps market This makes
us think they are more serious about their idea than those who lsquojust dreamt
of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo
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in
rdquo
APP IDEA
Greg Raizwwwraizlabscom
There are no bad ideas All ideas are valid some ideas are
positioned for technical success and market success and
some are not We work with clients to understand their business and how
our skills matched with their ideas can position a product for success This
is an iterative process across the product lifecycle Were always pushing to
figure out how we can execute on the ideas that take the product furthest
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in
rdquo
APP IDEA
Ken Yarmoshwwwsavvyappscom
One of the earliest indicators if a startup prospect is going
to be a good fit is if they can succinctly describe what they
are trying to do If we have to see a thirty-page slide deck or have an hour
long conversation they arent focused enough If you cant grab our atten-
tion in fifteen seconds then youre not going to be able to do the same with
investors And much like an investor we need to see a clear market oppor-
tunity for the app and understand the business plan
We like startups who already may have had some success with early proto-
types or proof of concepts and have partnerships or other relationships that
will help with marketing the app Ultimately we want to work with winners
If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in
the sales process
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in
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
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in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
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fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
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inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
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in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
25Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
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iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
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in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
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in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
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in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
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in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
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in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
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in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
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in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
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in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
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in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
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in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
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in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
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inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
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inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
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in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
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in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
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in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
APP IDEA
This is actually the roadmap outlining the milestones and costs associated
with the project implementation We ensure to make the client understand
everything thatrsquos been mentioned within this document
bull bull Wireframes- Framing wireframes is considered to be the final step prior to
starting with the actual app design and development process Here a skele-
tal framework is being drafted for the app thereby marking the foundation
of the app development work The clientrsquos approval is essential for these
wireframes
rdquo
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in
APP IDEA
Alin Mercheswwwmobiversalcom
Clients approach us from all kinds of
sources such as email social media
phone etc First step is to ask them to
explain in detail their app ideaproject Unfortunately we rarely find custom-
ers who really know what they want So at this stage we try to discuss with
them to better understand what their plans are what their budget is etc If
their expectations are sky rocketing but their budget is limited they auto-
matically exclude themselves from a possible collaboration In most situa-
tions we dont tell clients their idea is bad or not they come from various
markets and niches and its hard for us to judge whether their idea will be
successful What we can do though to encourage is ask questions compli-
cated questions that open up clients mind and realize another perspective
And then (s)he can change something pivot a little bit etc
In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves
or simply put if after several discussions with the customer s(he) insists on
having that app done we do it If we dont believe in that idea we simply
dont list it in our portfolio We are not yet in that exclusive club of develop-
ing only the very top notch ideas for mobile apps
rdquo
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in
rdquo
APP IDEA
Olha Musakovskawwwlembergcouk
At Lemberg we believe there are no entirely lsquobadrsquo ideas If
there is a need to be met any idea if presented properly can be a success
If an idea has something fresh to it mix in some great UIUX design add
skilled coding and sufficient testing and then dash generously with excel-
lent marketing strategy - and you have a meal to behold
HoweverHowever this does not mean Lemberg takes on all app requests it receives
We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant
idearsquo request or a comprehensive document with some basic mockups or
anything in between We give highest priority to those clients who can pres-
ent their idea in the fullest way which means they have put in their own time
and effort into their idea doing research into the apps market This makes
us think they are more serious about their idea than those who lsquojust dreamt
of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo
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in
rdquo
APP IDEA
Greg Raizwwwraizlabscom
There are no bad ideas All ideas are valid some ideas are
positioned for technical success and market success and
some are not We work with clients to understand their business and how
our skills matched with their ideas can position a product for success This
is an iterative process across the product lifecycle Were always pushing to
figure out how we can execute on the ideas that take the product furthest
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in
rdquo
APP IDEA
Ken Yarmoshwwwsavvyappscom
One of the earliest indicators if a startup prospect is going
to be a good fit is if they can succinctly describe what they
are trying to do If we have to see a thirty-page slide deck or have an hour
long conversation they arent focused enough If you cant grab our atten-
tion in fifteen seconds then youre not going to be able to do the same with
investors And much like an investor we need to see a clear market oppor-
tunity for the app and understand the business plan
We like startups who already may have had some success with early proto-
types or proof of concepts and have partnerships or other relationships that
will help with marketing the app Ultimately we want to work with winners
If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in
the sales process
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in
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
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in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
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fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
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inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
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in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
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in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
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iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
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in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
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in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
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in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
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in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
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in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
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in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
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in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
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in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
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in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
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in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
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inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
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inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
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in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
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in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
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in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
APP IDEA
Alin Mercheswwwmobiversalcom
Clients approach us from all kinds of
sources such as email social media
phone etc First step is to ask them to
explain in detail their app ideaproject Unfortunately we rarely find custom-
ers who really know what they want So at this stage we try to discuss with
them to better understand what their plans are what their budget is etc If
their expectations are sky rocketing but their budget is limited they auto-
matically exclude themselves from a possible collaboration In most situa-
tions we dont tell clients their idea is bad or not they come from various
markets and niches and its hard for us to judge whether their idea will be
successful What we can do though to encourage is ask questions compli-
cated questions that open up clients mind and realize another perspective
And then (s)he can change something pivot a little bit etc
In conclusion WE DONT ELIMINATE bad ideas they eliminate themselves
or simply put if after several discussions with the customer s(he) insists on
having that app done we do it If we dont believe in that idea we simply
dont list it in our portfolio We are not yet in that exclusive club of develop-
ing only the very top notch ideas for mobile apps
rdquo
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in
rdquo
APP IDEA
Olha Musakovskawwwlembergcouk
At Lemberg we believe there are no entirely lsquobadrsquo ideas If
there is a need to be met any idea if presented properly can be a success
If an idea has something fresh to it mix in some great UIUX design add
skilled coding and sufficient testing and then dash generously with excel-
lent marketing strategy - and you have a meal to behold
HoweverHowever this does not mean Lemberg takes on all app requests it receives
We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant
idearsquo request or a comprehensive document with some basic mockups or
anything in between We give highest priority to those clients who can pres-
ent their idea in the fullest way which means they have put in their own time
and effort into their idea doing research into the apps market This makes
us think they are more serious about their idea than those who lsquojust dreamt
of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo
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in
rdquo
APP IDEA
Greg Raizwwwraizlabscom
There are no bad ideas All ideas are valid some ideas are
positioned for technical success and market success and
some are not We work with clients to understand their business and how
our skills matched with their ideas can position a product for success This
is an iterative process across the product lifecycle Were always pushing to
figure out how we can execute on the ideas that take the product furthest
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in
rdquo
APP IDEA
Ken Yarmoshwwwsavvyappscom
One of the earliest indicators if a startup prospect is going
to be a good fit is if they can succinctly describe what they
are trying to do If we have to see a thirty-page slide deck or have an hour
long conversation they arent focused enough If you cant grab our atten-
tion in fifteen seconds then youre not going to be able to do the same with
investors And much like an investor we need to see a clear market oppor-
tunity for the app and understand the business plan
We like startups who already may have had some success with early proto-
types or proof of concepts and have partnerships or other relationships that
will help with marketing the app Ultimately we want to work with winners
If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in
the sales process
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in
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
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in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
18Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
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inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
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fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
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in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
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in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
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iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
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iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
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in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
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in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
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in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
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inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
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in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
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in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
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in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
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in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
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in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
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in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
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in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
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inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
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in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
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inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
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inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
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fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
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fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo
APP IDEA
Olha Musakovskawwwlembergcouk
At Lemberg we believe there are no entirely lsquobadrsquo ideas If
there is a need to be met any idea if presented properly can be a success
If an idea has something fresh to it mix in some great UIUX design add
skilled coding and sufficient testing and then dash generously with excel-
lent marketing strategy - and you have a meal to behold
HoweverHowever this does not mean Lemberg takes on all app requests it receives
We mostly rate requests for what they are - either a vanilla lsquoI have a brilliant
idearsquo request or a comprehensive document with some basic mockups or
anything in between We give highest priority to those clients who can pres-
ent their idea in the fullest way which means they have put in their own time
and effort into their idea doing research into the apps market This makes
us think they are more serious about their idea than those who lsquojust dreamt
of a brilliant idea last nightrsquoof a brilliant idea last nightrsquo
13Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP IDEA
Greg Raizwwwraizlabscom
There are no bad ideas All ideas are valid some ideas are
positioned for technical success and market success and
some are not We work with clients to understand their business and how
our skills matched with their ideas can position a product for success This
is an iterative process across the product lifecycle Were always pushing to
figure out how we can execute on the ideas that take the product furthest
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fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP IDEA
Ken Yarmoshwwwsavvyappscom
One of the earliest indicators if a startup prospect is going
to be a good fit is if they can succinctly describe what they
are trying to do If we have to see a thirty-page slide deck or have an hour
long conversation they arent focused enough If you cant grab our atten-
tion in fifteen seconds then youre not going to be able to do the same with
investors And much like an investor we need to see a clear market oppor-
tunity for the app and understand the business plan
We like startups who already may have had some success with early proto-
types or proof of concepts and have partnerships or other relationships that
will help with marketing the app Ultimately we want to work with winners
If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in
the sales process
15Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
17Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
18Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
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fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
23Share this EbookShare this Ebook
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in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
25Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
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iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
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in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
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in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
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inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
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in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
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in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
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in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
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in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
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in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
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in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo
APP IDEA
Greg Raizwwwraizlabscom
There are no bad ideas All ideas are valid some ideas are
positioned for technical success and market success and
some are not We work with clients to understand their business and how
our skills matched with their ideas can position a product for success This
is an iterative process across the product lifecycle Were always pushing to
figure out how we can execute on the ideas that take the product furthest
14Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP IDEA
Ken Yarmoshwwwsavvyappscom
One of the earliest indicators if a startup prospect is going
to be a good fit is if they can succinctly describe what they
are trying to do If we have to see a thirty-page slide deck or have an hour
long conversation they arent focused enough If you cant grab our atten-
tion in fifteen seconds then youre not going to be able to do the same with
investors And much like an investor we need to see a clear market oppor-
tunity for the app and understand the business plan
We like startups who already may have had some success with early proto-
types or proof of concepts and have partnerships or other relationships that
will help with marketing the app Ultimately we want to work with winners
If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in
the sales process
15Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
17Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
18Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
23Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
25Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
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fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
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in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
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in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
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in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
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fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
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in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
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in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo
APP IDEA
Ken Yarmoshwwwsavvyappscom
One of the earliest indicators if a startup prospect is going
to be a good fit is if they can succinctly describe what they
are trying to do If we have to see a thirty-page slide deck or have an hour
long conversation they arent focused enough If you cant grab our atten-
tion in fifteen seconds then youre not going to be able to do the same with
investors And much like an investor we need to see a clear market oppor-
tunity for the app and understand the business plan
We like startups who already may have had some success with early proto-
types or proof of concepts and have partnerships or other relationships that
will help with marketing the app Ultimately we want to work with winners
If we donrsquot believe therersquos long-term viability then we wonrsquot even engage in
the sales process
15Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
17Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
18Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
23Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
25Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
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in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
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fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
What is your workflow and approach at the design stage Also if you can name some apps you love in terms of design and UX
APP DESIGN AND UX
16
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
17Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
18Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
23Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
25Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
APP DESIGN AND UX
Jordan Edelsonwwwappetizermobilecom
App design itself is an iterative process that continuously
evolves throughout the project lifecycle In the first few meet-
ings with clients our goal is to be open to the full bandwidth of ideas no
matter how ambitious or out of this world Using the clientrsquos dream list as
our starting point our first task is to identify a transparent business model
that can be easily pitched to future partners and investors Next we address
technical feasibility and draft a Statement of Work that describes to what
extent our company will bring the clientrsquos vision to life Sometimes the client
onlyonly needs a proof of concept other times the client is looking for a full fea-
tured app with a marketing strategy in place on app launch Giving the client
options on how far they want to take their idea allows us to work with virtual-
ly any budget
rdquo
17Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
18Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
23Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
25Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
APP DESIGN AND UX
Ryan Matznerwwwfueledcom
Wireframes and then mocks I think just having really talented
designers is the key part its not about a magical process or
anything I really like the design of Ribbon and Elevatr you should definitelly
check them out Also see Just Landed WunWun Dark Sky IFTTT and
Sunrise
rdquo
18Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
23Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
25Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Michael Watsonwwwmobierscom
bull Using printable templates- With iPhone app development and An-
droid app development being our specialties the app design team at Mo-
biers conducts quick iterations with the paper UIUX prototypes so as to
eliminate any flaws encountered in the design
bull Creating UIUX application wireframes- Although wireframes lack a
visual design theyrsquore an excellent means of getting into the depth of func-
tionalities that form a crucial part of the yet-to-be-developed mobile app
After the above 2 steps have been crossed successfully the actual de-
signing of app is being undertaken (which has already been explained in the
former write-up)
Talking about the apps Mobiers loves in terms of design and UX I would like
to mention these mobile apps Swizz Shoes iPhone app PinyPoint Health
iPhone app Fitness Tracker Android app and Soccer Stats Pro Android ap-
plication Mobiers team believes these apps have truly helped the society by
an appreciable level
rdquo
Workflow at the mobile app
design stage
19
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
23Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
25Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Alin Mercheswwwmobiversalcom
Only for a third of the apps we build
the app from scratch meaning design
included For the ones we make the design
for usually we have discussion meetings with the designer (the project
leader together with the designer and sometimes our marketing specialist
as well) and we give some ideas Afterwards the designer makes some
sketches and then wireframes Then together with the customer we discuss
what is to be added changed etc And step by step we finalize the design
Regarding some apps I do like (disclosure I am an Android user) I could
name the new Facebook Messenger - its just awesome Feedly Linkedin
Concerning an app we designed in-house and we are proud of I would men-
tion a yard sale app that will be launched soon
rdquo
20
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
23Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
25Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo
APP DESIGN AND UX
Olha Musakovskawwwlembergcouk
As a technological supplier for design and marketing agency
Lemberg does not create UIUX design We concentrate on
building and QA and let our partners do the creative This does not make us
in any way inferior to full-cycle agencies we just think that it is better to
master one stage of the process ideally rather than be jack-of-all-trades
Lemberg partners up with specific high-profile design vendors from the
US or the UK always ready to provide a developerrsquos perspective to the de-
signer We particularly love the apps created in partnership with Komarov
Mobile this is the latest of them httplembergcoukshowcasesjustme
21Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
23Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
25Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP DESIGN AND UX
Greg Raizwwwraizlabscom
We have a very integrated approach to our design and development
process Our design organization works collaboratively with our develop-
ment team to ensure that the things that we design are supported by great
technology decisions This happens throughout the product cycle starting
with the concept wireframing and composition stages The only way weve
found to create world-class products is to have a tight design and develop-
ment methodology
22
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
23Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
25Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo
APP DESIGN AND UX
Ken Yarmoshwwwsavvyappscom
With the release of iOS 7 its been fun watching many apps
re-launch with their new designs But on the iOS side of the
house I believe were in a transition period for what an iOS 7 application
really is Many of our favorite apps are too white too flat and too Apple-like
Its going to take some time for designers and developers to live with iOS 7
before we see truly inspired iOS 7 applications
23Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
25Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
Android has gained a lot of marketshare lately should people choose Android or iOS first
iOS vs ANDROID
24
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
25Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
iOS vs ANDROID
Jordan Edelsonwwwappetizermobilecom
Androidrsquos market share is ever increasing but iOS still dominates in
terms of having userrsquos that are willing to tap the ldquobuyrdquo button Ideally there
should be a budget allocated for developing for both platforms but if we
were to pick and choose we prefer to launch with iOS first
rdquo
25Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
iOS vs ANDROID
Ryan Matznerwwwfueledcom
You just look at where the users are whos gonna be using
this product and then you just look at the research in terms of
what the distribution of the operating systems is among those users Most
of the time in US if were just gonna build one platform first its iOS
rdquo
27Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Michael Watsonwwwmobierscom
Creating an app for Android means taking in stride the inconsistency in
hardware calibration as there is a huge diversity in the Android market in
terms of the brands that sell Android phones Contrarily building an app for
iOS would require a qualitative analysis of the exclusive iOS hardware only
Apparently that makes it easier to develop an app for iOS since the devel-
oper is not being pulled in different directions Moreover the APIs of An-
droid are bulky (for lack of a better word) and there is still a long way to go
in matching up to the sophistication of iOS tools Android 4 has surely made
giant strides forward but the glaring truth is that most SmartPhones are still
using Android 2x So developers canrsquot use the improved Android because
it wonrsquot be supported on the phones that run old APIs
Also it holds the development company in good stead by gauging the
market response to the app by creating it on a platform that facilitates sim-
pler development If the app is happily lapped up by the iOS customers it
can be migrated to Android
Whilst it canrsquot be argued that Android is
making some serious headway looking
at it from the developerrsquos point of view
the current scene still advocates building apps for iOS first And you can
owe it to the fragmentation that Android-based phones bring along
rdquo
27
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
Alin Mercheswwwmobiversalcom
Worldwide market share of Android
is 80 iOS is 16-17 from the last
stats (strictly speaking about smart-
phones ) Now even though the Android marketshare is huge that doesnt
automatically mean that this is where the money flows in and out Thats
why we ask our customers first what idea app they have and what is the
PURPOSE of the app Is it the purpose of brand awareness among multiple
people across the globe Then definitely Android first is the option as a free
app Is it to make money on a certain youngsters - Y generation market
ThenThen iOS would be the choice Do you want a game What kind of game
In-app purchase business model Etc etc All these questions help us
decide what to choose first so there is not a short and simple solution to
this debate
But from my perspective seeing the history of requests in our company
I can say without a doubt therersquos a change from 2 years ago when people
barely had budget for the Android version not many of them chose Android
first And as a final note customers from US still choose iOS first because
US is among the few countries where iOS has a big chunk of market share
rdquo
28
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
PS Watch out for the Windows Mobile Phones in many countries in West-
ern Europe they have almost the same market share as iOS so next year we
already expect to have more and more requests from European customers
for this platform
rdquo
29
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo
iOS vs ANDROID
Olha Musakovskawwwlembergcouk
Yes Android has just taken over 80 of the smartphone
market and it means that we should pay more attention to the
Android OS However it depends what countries and generations you are
targeting For example if we are talking about the USA more than 40 of
smartphones in the country are iOS powered Also as recent studies show
youth is trending toward to iOS
Due to the huge device defragmentation our first pick would be Android
Simply because it requires more testing on many devices For clients that
want to launch both Android and iOS app at one time Android should go
first because itrsquos easier to catch up with iPhone which does not require
such extensive testing This way launching Android first reduces the time-
frame between the pilot app and runner-up app
BesidesBesides Android users have been neglected by so many app makers who
always went with iPhone first Handing Android the baton can finally bring
some justice into the equation
30Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
iniOS vs ANDROID
As many companies opt for iOS and Android at the same time itrsquos really
essential to handle the QA process properly In terms of QA we consider
testing on real devices essential Using emulators only will result in multiple
bugs (especially when we are talking about Android as there are so many
different OS versions screen resolutions and other properties)
31
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo
iOS vs ANDROID
Greg Raizwwwraizlabscom
It depends on the app and the target market Android has a lot
of market share but it tends to be with customers that are more price sensi-
tive There are some products that would be more successful on Android
and others that would be more successful on iOS We work with our clients
to help them make these decisions because ultimately we want the product
to succeed
32Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo
iOS vs ANDROID
Ken Yarmoshwwwsavvyappscom
It varies based on the application requirements and the goals
of the company needing the apps There are some cases where
Android must be used especially when dealing with deep hardware integra-
tions or customized ROMs There are other instances where theres simply
not enough funding to build on both platforms at once Our general guid-
ance is that if the resources are available to do so and its beneficial to be
on both platforms build for both in parallel
33Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
What advice can you give in regards to launching and marketing an app
APP LAUNCH amp MARKETING
34
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Jordan Edelsonwwwappetizermobilecom
A marketing strategy is crucial to the success of an app We
can build the most beautifully designed app in the world but
the app may still fail if people donrsquot know about it Our headquarters in Time
Squares and our relationships with PR firms Record Labels and celebrities
gives us a distinct advantage As developers itrsquos important to understand
and cultivate relationships across different industries
rdquo
35
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inAPP LAUNCH amp MARKETING
Michael Watsonwwwmobierscom
bull Press Release- Itrsquos always beneficial to announce the launch of your
mobile app via a press release Carefully plan the release date and ensure to
choose a weekday instead of a Saturday or a Sunday
bull Tweet away- Create the necessary buzz for your app by tweeting about
it Get people to talk about your product
bull Get Blogging- Spread a word about your mobile app by writing blogs
about it Maintain your blog and update it regularly to gather the attention of
potential customers
bull Send out Newsletters- Doing this would help you reach maximum cus-
tomers whorsquove been looking for an app thatrsquos exactly similar to the one you
plan to launch
bull Opt for ASO (App Store Optimization)- By combining SEO with ASO you
can easily improve the visibility of your app among other apps available in
the market
For launching a mobile app
For marketing a mobile app
Here Irsquom focusing on tips (if followed
seriously) that can prove advantageous
for launching and marketing a mobile application
rdquo
36
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
APP LAUNCH amp MARKETING
bull Opt for paid promotions- Make sure the paid campaigns for your app are
functional within a few days of its launch
bull Donrsquot forget the press- No matter how lavishly yoursquove launched your app
it is advised to keep the reporters posted about all the latest features that
you tend to add in the forthcoming days
bull Enter into partnership with other app developers- Integrate your app with
other popular apps This is recommended for expanding the capabilities of
your app
rdquo
37Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
APP LAUNCH amp MARKETING
Alin Mercheswwwmobiversalcom
We love projects that disrupt certain industries think of what
HotelTonight did for last minute hotel reservations it totally
changed the landscape So the best marketing is your product however
thats not enough You need to prepare the way for the big launch so its
best to start marketing as soon or even before you start development on the
app First thing is to build a landing page you can do this easily with ser-
vices like LaunchRock or using Wordpress and start building an email wait-
ing list
Apps are not different from other products people want to sell online
so general advice applies to apps as well start blogging about your domain
become an expert on your field engage potential users on different chan-
nels like Twitter or Facebook in order to draw traffic to your bloglanding
page Another thing you can do before launch is to gather a list of bloggers
on your niche with whom you can set certain promotional campaigns once
you launch
rdquo
38Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
APP LAUNCH amp MARKETING
Picking up a good app name keywords and having an awesome icon
are also essential You can find useful information on this subject in a nice
interviewcourse on Mixergy with Gabriel Machuret author of ASO Ninja
and founder of Release my app The truth is that theres no easy way to suc-
cess the mobile landscape is very competitive it takes an exceptional app
backed by hard work and patience while promoting it
rdquo
39Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo
APP LAUNCH amp MARKETING
Olha Musakovskawwwlembergcouk
We can guide our client through the process of app launching
and marketing and we always take steps to make sure that the
project is fully prepared for launch That means checking whether there are
necessary resources prepared market accounts marketing materials (for
uploading App Stores) We advise our clients about developer licenses
(which to choose etc) suggest ideal launch date and more
40Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo
APP LAUNCH amp MARKETING
Greg Raizwwwraizlabscom
Mobile is becoming more important then your website For some
of our clients weve been able to generate 100s of millions in rev-
enue with an increasing portion coming from mobile Doing things correctly
is becoming critically important Large companies will sometimes try to take
shortcuts in development to produce a product at lower cost In our experi-
ence its the difference from a three star app and a five star app and that dif-
ference can be 100s of millions
41Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo
APP LAUNCH amp MARKETING
Ken Yarmoshwwwsavvyappscom
Ive spoken on and written on this topic extensively and
would encourage people to check out my book App Savvy
or my interview in Appville magazine The short answer is that marketing
starts the same day that development does Simply creating an app will not
lead to fame and fortune Its just the quickest way to launch an appmdashpossi-
bly even a great onemdashthat no one cares about
42Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
What are the industries or areas where mobile apps could have a big impact in the next period What are- as are you most excited about
THE FUTURE OF MOBILE APPS
43
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
THE FUTURE OF MOBILE APPS
Jordan Edelsonwwwappetizermobilecom
Wersquore super excited about augmented reality and the possibilities that
Unity Game engine opens up in this space
rdquo
44Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
THE FUTURE OF MOBILE APPS
Ryan Matznerwwwfueledcom
We like ecommerce anything thats making money right away is always
nice We like products that have a clear and early route to monetization
thats sort of our favorite But anything disruptive thats ultimately what de-
fines a product that we get involved with Its not all ecommerce its just
anything disruptive people that are bringing some sort of disruptive element
to an established market is exactly what we love to see
rdquo
45Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
As per Mobiers the industries where
mobile apps could have a big impact in
the coming years include the ones men-
tioned below
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Michael Watsonwwwmobierscom
bull E-Commerce- It has been predicted that in the year 2015 simple mobile
apps would allow customers to check in to a store by simply taking the
phone into the premises In addition to this apps would also allow the retail-
ers to offer promotions via mobile devices
bull Travel- It is interesting to know that now we have a mobile app that helps
passengers know about the arrival time of different trains and the stations
theyrsquore arriving at The coming years would witness major improvements in
the travel industry with innovative mobile apps coming into the market
bull Sports- With mobile apps already available for getting news and sched-
ules for various sports events the Sports industry will definitely witness a
huge success with the introduction of new and improved mobile apps
Comprised of a lively app development team Mobiers is excited about
areas viz E-Commerce and Travel and is ready to take up any lsquoHARDrsquo or
lsquoBIGrsquo app development challenge that comes its way
rdquo
46
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
THE FUTURE OF MOBILE APPS
Alin Mercheswwwmobiversalcom
For the short term or near future I still bet on games especially for the
creators of games who already have a successful title then I would say
many of SaaS web apps should have native mobile apps for their mobile
users I also see potential in healthcare apps and everything related to med-
ical equipment This is growing even in developing countries where mobile
technology is used to deliver health training enable more efficient monitor-
ing and data collection and ultimately improve the delivery of health ser-
vices
rdquo
47Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
Medicine
CurrentlyCurrently a set of heart rate monitors breathalyzers blood pressure moni-
tors glucometers and pulse oximeters can transfer data to mobile or desk-
top devices via Bluetooth or Wi-Fi One use case of this is that patients can
be monitored distantly and doctors can monitor their state of health using
their iPads for example Traffic police can measure blood alcohol levels in
drivers and transfer the data onto a unified database Various sensors inte-
grated into armour can take soldiers vital signs on battlefield - looks like
Michio Kakursquos prediction about smart armour will be fulfilled well before
2050
Therersquos a long list of areas this technology can be applied in
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS
Olha Musakovskawwwlembergcouk
For one we have been keeping track of
how Bluetooth technology is evolving
Recent reports say that more medical devices
will make use of wireless technology over the next few years and Bluetooth
Smart will account for a third of these devices This means that Smart devic-
es (some call them appcessories) such as glucometers heart rate monitors
shoe sensors and more will push the limits of their capabilities
48
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
bull Lifestyle
Use your mobile phone to monitor your weight using data recorded from
your weight scales improve your posture with Smart posture sensors Soon
Smart watches and Notification devices like the Smart Clock will become
your everyday companions
bull Housing
From controlling you LED outdoor lights with your phone to smart homes or
hotels like the hub by Premier Inn
bull Sports
Smart devices like Fitness trackers and Cycling sensors will record your
sports activities onto your phone and post your achievements to say Face-
book
bull Gaming
From toy helicopters and cars to high-end augmented reality devices like
ARDrone
bull Automotive
Modern cars have full-fledged Bluetooth to work with and connect to your
phone but wersquore talking small accessory devices like tire pressure sensors
etc that will now send data to your phone
bull Security
A general example would be all sorts of anti-loss devices like bicycle
locksalarms a more specific example are camera remote timers
rdquo
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
inTHE FUTURE OF MOBILE APPS49
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo
THE FUTURE OF MOBILE APPS
Greg Raizwwwraizlabscom
Not sure I have a good answer here Were excited about world chang-
ing software and there are opportunities in mobile across all industries
50Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo
THE FUTURE OF MOBILE APPS
Ken Yarmoshwwwsavvyappscom
The last year savvy apps has seen a sizeable increase in developing
apps that will never get published on an app store Ranging from medical
devices to sales tools enterprise or in-house application development is
really starting to come into its own Of course everyone is talking about
driveables wearables and the connected home So while corporations are
just catching up inside the enterprise with custom smartphone and tablet
applications the consumer front is again pushing the edge forward We
expect an influx for both areas in 2014 expect an influx for both areas in 2014
51Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project
rdquo Creating an app for a smartphone or tablet starts with a great idea
But once you have an awesome idea the app development process then
becomes a matter of weighing a number of options
To increase your chances of success you need to have the right tech-
nology partner a trusted advisor to help you make sound business deci-
sions and someone who can be there for you every step of the way
In this new wave of technology you cant do
it all yourself you have to form alliancesrdquo
- Carlos Slim Helu
CONCLUSION
52
Share this EbookShare this Ebook
fShare this EbookShare this EbookShare this Ebook
in
Let us help with your mobile app
We love taking ideas and
turning them into real apps
Simply click here to tell us
more about your project