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Global Keynote speaker Erik Vermeulen dissects 6 Marketing Trends that will impact business in 2012. Specifically Erik looks at the trend to Mobile tech, Video as a means to convey concise marketing messages, Demographic trends and the impact of Big Data on segmenting your marketing efforts - a lesson learnt from the 9/11 tragedy. Erik also believes that Advocacy will fast replace "hard sell" advertising.
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Marketing Trends 2012
Presented by Erik Vermeulen.
Oracle SA, February 2012
What is the PURPOSE of your business?
FIND
KEEP
GROW
The RIGHT Customers
Global Economic Change
Attention Economy Attraction Economy
Interruption Engagement
Reactive Interactive
Big Promises Intimate Gestures
What you need What I want
•Opened accounts with USD 4000•PO Box•Regular wire transfers from abroad•Large deposits, with small withdrawals•No regular living expenses•No monthly patterns of deposits•No savings accounts or deposit boxes•High ratio of cash withdrawals to cheques issued
•Men•26 - 35•Own a mobile phone•Student•Rent and not own a home•Muslim name•NOT HAVE LIFE INSURANCE
Big Data
Demographics
Women
Urban
Silver
Demographics
Women
Women now control USD 12 trillionThat’s 70% of household spending
Women will increase income by USD 1 trillion per year.
Demographics
UrbanWeekly,
1,2million people move to cities
2010-2050: Urban pop will grow by
3 billion.
By 2030,
>60% will live in cities.
OpportunityOr
Threat?
Demographics
Silver
In the US alone, there will be
2,2million more people >55 every year until 2020.
China: 18% - 38% of pop.
More discretionary spending than any other generation.
Advocacy
Video
Mobile
7/10 SME’s say Social Media tools have helped them build closer relationships with customers and partners.Loudhouse Research, 2011
Years to reach 50 million users....
Radio 38 years
Years to reach 50 million users....
TV 15 years
Years to reach 50 million users....
Internet 4 years
BlackBerry App World...
1 Billion apps downloaded
Over 3 million DAILY downloads
In South Africa in 2009 76% of people >16 years of age logged onto Social Networking sites.
Added 100 million users in 9 months
”
Facebook for BlackBerry smart-phones has doubled the user base in the last 12 months with 37 million monthly active users.
Apple Apps has 200 million
users, who downloaded 15 BILLION apps.
PROFIT: $ 292 million
80% of
users are tweeting from mobile devices.
Businesses using Social Media
are TWICE as likely to see opportunities to win clients from large competitors.Loudhouse Research, 2011
Marketing Trends for 2012
To book Erik Vermeulen to deliver this Keynote Presentation at your next conference contact him on:Tel: +27 83 603 7119Twitter: ErikMVermeulenE-mail: [email protected]: www.erikvermeulen.com
