Unish Kuri Magazine

Presented by Group 7 and Group 8

Agenda

Research Proposal

MDP

MRP

Research Design

Data Analysis and Findings

Net Take away

Recommendation

Management Decision Problem

To understand the Demographic profiles of the readers and their likes/dislikes about the content.

Marketing Research Problem

To understand the current perception of the Unish Kuri readers about the content of the magazine and their future expectations from the content.

Research Design

Target Group Age :16 -24 Readers of Unish Kuri OR Reader of Bengali Newspaper/Magazine

Markets of Study Kolkata College going population or fresh recruit

Sample Size Unish Kuri Reader-30 Non Unish Kuri Reader - 30

Sampling Quota Sampling and Snowballing exercise

Data Analysis

Demographics of Unish Kuri Readers

43%

57%

Age16-20 21-25

BE10%

B.COM17%

Mass communica-tion3%

HSC30%

Post graduate10%

BA10%

B Sc10%

SSC10%

Education

90%

7%

3%

ProfessionStudent Professional Business

75%

23%

2%

SEC of Unish Kuri Reader

SEC ASEC BSEC C

SEC of Unish Kuri Readers

Importance of the contents in newspaper/ magazines

Debate

Fash

ionCare

er

Book Rev

iews

Storie

s and Biogra

phies

Fitness

and Pers

onal Care

Gadge

ts

Intervie

ws of C

elebriti

es

Personal

problem

and Ex

perien

ce

Puzzles

Sports

Sex-

Expert

Horosco

pe

Telev

ision So

aps

Movie an

d Music

Review

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

1511 13 12 9

15 17

2521

17 20 2024

34

13

2526 20

3029

23 22

1923

27 19

27 22

18

26

20 2327

1822 22 21

16 16 1621

13 148

21

Not Important Somewhat Important Very Important

Importance of the contents in newspaper/ magazines

From the scores obtained by assigning weights , the

following contents were found to be important –

1. Career

2. Fashion

3. Stories & Biographies

4. Movies & music reviews

5. Fitness of personal care

Contents read by non Unish Kuri reader

Debate

Fash

ioncar

eer

Book rev

iews

Storie

s

Fitness

Gadge

ts

Intervie

w of gad

gets

Personal

problem

Puzzle

Sport

Sex E

xpert

Horosco

pe

Telev

ision so

aps

Movie an

d Music

revie

ws

1012 11

1614 14 13

1517 17 16

1417

21

15

10

12

8

67 6 8

87

10

6 11

9

6

9

10

6

118 9 10 9

7 63

85 4 3

6

Never Sometimes Always

Contents read by non Unish Kuri reader

From the scores obtained by assigning

weight , the following contents were

found to be important –

1. Fashion

2. Career

3. Fitness

4. Gadgets

Content read by Unish Kuri reader

Debate

Fash

ionCare

er

Book Rev

iew

Storie

s and Biogra

phies

Fitness

and Pers

onal Care

Gadge

ts

Intervie

wof Cele

brities

Personal

Problem

and Ex

perien

ce

Puzzles

Sports

Sex E

xpert

Hororsc

ope

Telev

ision So

ap

Music Rev

iew0

5

10

15

20

25

30

17

64

96

9 8 8 911

711 12

19

8

9

10

6

15

13

13

10 10

13 9

5

9 8

4

5

4

14

20

6

118

12 128

10

18

10 107

17

Always Read Sometimes Read Never Read

Content read by Unish Kuri reader

From the scores obtained by assigning weight ,

the following contents were found to be

important –

1. Career

2. Sports

3. Music Review

4. Fashion

Contents liked/disliked by non Unish Kuri readers

Cross tab in Excel sheet

Contents Liked/disliked by unish kuri readers

Cross Tab in excel sheet

Views on content of Unish Kuri

From the scores obtained from likert scale , we infer

that-

Celebrities covered in Unish Kuri are not the ones they like

Books reviewed in Unish Kuri are the one they have never

read

Gadgets shown in Unish Kuri are within of their reach

Movie and Music Reviewed in Unish Kuri are the ones they

have always heard

Articles on Fashion does not seem to be futuristic

Puzzles in Unish Kuri are too simple

Career Advice given in Unish Kuri are relevant

Fitness section in Unish Kuri covers something which they

never knew

Net Take away

Unish Kuri The best content in Unish Kuri is Career

followed by Music Review The content most disliked in Unish Kuri is

article on Television Soap and Debate Other Magazines

The content liked most in other magazines is Television soap followed by puzzles and personal problem and experience

The content most disliked in other magazine is article on Horoscope and Sex Expert

Recommendation

It is observed that Unish Kuri covers a lot of articles. Hence it needs to be more specific

Articles like Fitness and Personal Care, Debate and Television soap does not have a big reader base. So it can be trimmed

Articles on Fashion, Career and Music Review gets maximum readership so it must be enriched