Presented by:Vasu ruthvick k

DELIGHT Pvt.Ltd.

DELIGHT

-Quench every thirst

To set world class standards by providing a range of high quality product striving to satisfy customer’s taste,need and serve society.

VISION:

MISSION:

The main vision of Delight is to concentrate on consumers taste and preferences and to be the leader in their business domain.

Cola drink.Mango drink.Apple drink.Lemon drink.Pulpy orange.

Products of Delight:

The major competitors for delightCoca-colaPepsiCOParle.

COMPETITORS:

Product price is kept low in order to penetrate the market quickly and deeply.

Attract large number of customers and win a larger market share.

Market Penetration:

Product: Eye catching packaging with many sizes and flavors. The nutrient content of the drink should be highlighted. Concentrate on all possible tools to produce the response

needed from the target market such as 1)quality. 2)design. 3)brand name. 4)variety.

Product:

Delight wants to be readily available for every customer based on their requirement and to be the leaders in their business domain.

Delight wants to make sure that it reaches more than 1 lakh retail outlets through 500 distributors and wholesalers.

Distribution channel should be in such a way that it reaches all its customers.

Place:

Customer

Retailer

Wholesaler

DELIGHT

Mainly advertised through press advertisements and networking sites to spread awareness .

By having virat kohli as a brand ambassador who is very popular in India ,it is possible to promote this drink for teens.

Promote the product with cartoons like Scooby doo or Popeye to target kids.

By insisting on nutrient information, it is possible to promote product for elder people.

Tie-ups with food chains.Vending machines.

Promotion:

Promotion can be done by organizing some events for employees at brand venues in order to attract customers.

Sponsor some famous TV shows. Advertising is done through Posters

Out door campaigns

Offline promotions

Online promotion campaigns

Promotion(Cont..):

Delight adopts Market penetration strategy i.e. low price along with capturing of a large market.

Delight is almost priced as par compared to its peer.

Priced on the basis of single pricing strategy.Priced taking in to consideration its niche

quality.Rates-200ml@-12

600ml@-30

1.25 ltr @-45

Pricing:

The brand’s consumer section is broadly divided in to 3 segments

Primary segment consists of children in the age group of 6-14.

Secondary segment consists of youth aged between 14-25.

Tertiary segment consists of adults. Its targeted markets are recreational, fitness, health,

family and sports.

Segmentation:

200ml –Targeting teens and customers with low income levels.

300ml (tetra pack)–Targeting children and customers at railway station, bus stops etc.

600ml(pet bottle)-Targeting economical customers & used in canteens, offices and colleges to hang out.

1.25 ltr-family size and also for party purpose.

Packages:

Packages:

Thank you