Marketing Mix Four Ps Place
Marketing Mix Four Ps Place
Location of Thai BBQ FoodShop 62, G/F, Harbour Crystal Centre,
100 Granville Road, Tsim Sha Tsui.
Advertisements-Logo on package-Leaflets & posters-Food
magazines-Internet promotion-Direct mail & Message strategy2)
Sales promotion-Group coupon-Discount-Joining Food Expo3) Public
relation-Sponsorship to non-organization functions-Membership
Marketing Mix Four Ps Promotion
Advertisements
Internet promotionFacebook fan pagesOpen-rice
2) Sales promotionGroup coupon through internet e.g. Yahoo!Adv:
-Match the technologies change- Reach more target customer
3)Public relationSponsorship to non-organization functionse.g.
POLY UAdv:-Increase popularity & attract more university
students & staffs
MembershipAdv: Promotion & build good customer
relationship
Sales promotionJoining Food ExpoAdv:increase short term sales
& popularity effectively
AdvertisementsInternet promotionFacebook fan pagesOpen-rice
2) Sales promotionGroup coupon through internet e.g. Yahoo!Adv:
-Match the technologies change- Reach more target customer
Marketing Mix Four Ps Promotion
3)Public relationSponsorship to non-organization functionse.g.
POLY UAdv:-Increase popularity & attract more university
students & staffs
MembershipAdv: Promotion & build good customer
relationship
Sales promotionJoining Food ExpoAdv:increase short term sales
& popularity effectively
Marketing Mix Four Ps Promotion
Implementation Milestone, Budget & ControlMilestone
At the beginning Focus on advertisementsIncrease popularity
AfterwardsContinuous sales promotion & public relationsBuild
good customer relationship & increase sales volume
By the end of yearIncrease market share in the TST East F&B
industry
Implementation, Budget & ControlBudget
MeatVegetableBudgeted selling price$12$10Budgeted production
cost(including wood skewer: $0.2 )$4$3
Implementation, Budget & ControlMonthApr12May12Jun-Jul 12Aug
12Sep 12-Mar 13TTLTotal($)950020000230002200094000168500Estimated
sales revenue($)0230000*summer460000*summer
230000*summer2185000*winter & spring3105000% of
sales/8.70%5%9.57%4.30%5.43%
Marketing-related expensesFinancial Year on 1st Apr 2012 to 31st
Mar 2013
Implementation Milestone, Budget & Control1)Marketing
objective control2)Marketing Mix controlFeedback from customers
satisfaction surveys - QuestionnairesCustomer Relationship
Management (CRM) systemsComparing the sales volume
3)Financial Budgetary control4)Financial reports 5)Contingency
plan
Reference Gronroos, C., (2002). Relationship approach to
marketing in service contexts. The marketing and organizational
behavior interface. Journal of Business Research 20(1).
Kotler, P. & Armstrong, G. (2010). Principles of marketing
(13th Edn). Upper Saddle River, N.J. : Prentice Hall
Powers, T. (1990). Marketing hospitality. Canada: John Wiley
& Sons, Inc.
