CONTINGENCY MARKETING PLANNING

GROUP 1

It is totally different from 0 degree greentea “Cool Down your life” (Giai Nhiet cuoc song)

COMMUNICATION OBJECTIVE

Nóng trong người - uống trà Dr. Thanh!

Drink Dr. Thanh tea when inside your body feel hot!

Market penetration

Hight profit making product, cash cow product for company

cover 60% of marketshare in herbal tea drink (ready to use)

successful built up the brand awareness of Dr.Thanh in 1st introduce

supporting by wide range of marketing activities to achieve

Having strong marketing team to contribute to company target

strong Brand equity building within 6 months and long life brand protection

DIFFERENTIATE

• We care for your health, everyone feel hot inside your body, sometimes

• the first product made from 100% healthy plants, leave

• the easiest way to helping your body to reject the hot, purify body, decrease the pressure

• available everywhere and anytime you need

PRICE LEADERSHIP

PLACE

• Nationalwide

• Channel strategy: intensive distribution

+ GT channel

+ MT channel

Promotion

• Push & Pull strategy

• Distributor: Buy 20 bottle+1bottle

• Agent: Buy 25 bottle + 1 bottle

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THANK YOU!

Substitute competitors

Ready to useTake time to make