A5 EVENT MANAGEMENT CORP.TOGETHER WE CAN

PARTNERS1. Abishek Gyawali2. Anu Gyawali3. Asha Shrestha 4. Bipin Khanal5. Bimala Thapa

INTRODUCTION

A marketing plan is a comprehensive blueprint which outlines an organization's overall marketing efforts.

Executive SummaryThe A5 Event Corporation is an event management company specializing in customers of all levels. A5 Event Corporation works in many sectors as social events, corporate events or events for nonprofit organizations. We also provide services on different sectors such as weddings, sales conferences or fundraisers.The mission of the A5 Event Management is to provide companies with the highest level of event planning and management . We exist to attract and maintain customers. Our services will exceed the expectations of our customers.Additionally, even in times of economic downturn, companies still have product launches and will still need someone to organize these events. In short, the need for corporate event planning/ hosting services rarely diminishes, it is a steadily increasing demand that A5 will capitalize on.

Business OverviewEvent management is the co-ordination, running and planning of all the people, teams and features that come together to create every kind of event. The main theme of our corp. will be to deliver services as per the need of the customers at suitable price range. We basically deal with the best available alternatives in the market so that together we can make it large. The main focus of our corp. will be to collaborate and coordinate with each and every sectors that will be necessary for any event to be of world class.

Address of Event Management Corp.Butwal-10, Traffic ChowkRupandehi, NepalWebsite : www.afiveevents.com

Situation AnalysisA5 is entering their first year of business. Marketing will be critical to develop sufficient business to achieve profitability. The company offers high quality event planning on different areas. The basic market need is for a competent service provider offering high quality event planning at a price that is cost effective relative to a company/household trying to plan the events themselves. Keys to SuccessThe keys to success are:Generate repeat business.Achieve sufficient market visibility.Accomplish benchmarked customer service.

Market NeedsA5 will be providing its customers with a high quality event planning service that specializes in all sectors as per the need of the customers. A5 seeks to fulfill the following benefits that are important to their customers:Professionalism- This will be imperative as the service A5 provides is, in effect, a representation of the customer relationship.Competitive pricing- The pricing scheme will be competitive to offer an incentive for the customer to outsource these services.Customer service- The customer will get the sense that all of their needs are being met, regardless how small or inconsequential it may seem.

Market TrendsThe market trend for event planning and management has been increasing within the last few years, due to the busy schedules of the people who are giving focus on their work and just running for money and prestige. Due to these many reasons the large number of company are essential for planning and managing all those events as per the need of the people. This industry space has gotten more competitive for several reasons:

1. Increased demand has increased the number of competitors.

2. With the increase of event planner service providers, there has also been an emergence of best event planners that only best services regarding many different kinds of events.

SWOT AnalysisThe following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats that will be facing by A5 Event Corp.StrengthsSuperior, specialized service offerings.Well-trained, enthusiastic employees.Strong relationships with complementary service providers.WeaknessesThe focus of the corp. will be on each sectors so it may be difficult to circulate these things in market. The difficulty of generating awareness and visibility of the company in its first few years of operation.The inability to rapidly scale to meet large, unexpected increases in demand.

SWOT AnalysisOpportunitiesA growing market of companies that are outsourcing event planning activities.Being one of the first service providers focusing on all the sectors with appropriate pricing. Relatively low overhead.ThreatsA slump in the economy that could have a ripple effect on service providers.Future competition from existing service providers competing in different but complimentary market spaces.The inability to find qualified, high quality employees.

Marketing StrategyA5 will be aggressively courting companies/households to win future contracts. A5 will offer a superior service at a lower cost due to specialization. By concentrating on a different areas, A5 will become proficient at these services and perform the services better than someone without the same level of expertise.A5 will increase company visibility through a website, local Chamber of Commerce networking, and participation in trade shows. The website will be quite detailed and provide a visitor in-depth information about the services A5 offers, the corresponding high level of quality, and the cost savings that can be achieved by using A5.

Marketing Objectives1. Increase repeat customers by 7% per quarter.2. Decrease customer acquisition costs by 8% per year.3. Generate increased awareness of services offered, quantified by a 2% quarterly increase of unsolicited service requests.

Financial Objectives1.Profitability by year three.2.Maintain steady, monthly growth.3. Decrease training and logistics costs.

Target Market A5 is providing services to all type of customers . We will be going after the "social event market" which is an alternative market niche within the event planning industry.

The customers will make contracts with A5 to plan and typically host an event for them according to their need. Corporations will be turning to A5 to plan the events because:

1. It is cost efficient for a third party to plan the event. This is the case because the third party only does event planning so they can plan and host the event more efficiently.

2. The company does not have additional people who can be taken away from their daily jobs, nor time to invest in an infrequent event.

Marketing MixA5’s marketing mix is comprised of the following approaches to pricing, distribution, advertising and promotion, and customer service.

Pricing- The pricing scheme will be based on a per project estimate tailored to each customer.

Distribution- A5's service's can be performed throughout the Rupandehi regional area, determined by the needs of the customer.

Advertising and Promotion- Several forms of advertising and promotion will be used including a website, partnerships/ networking with the Chambers of Commerce, and participation at various tradeshows.

Customer Service- The company goes about the day-to-day operations with the belief that 100% customer satisfaction is required in order to make the business a success. All levels of the organization have been taught this and practice it.

Financials As this event management corp. will be focusing on every sectors, the total budgets essential for the establishing the corp. will be around 10 million. Initial investment will basically go for advertisement cost and other training which will be essential for the employees for being perfect in the competitors market.

44%

22%

22%

11%

Sales

Advertisment TrainingLogisticsOther

Evaluation and ControlFor the evaluation of our business we will measure our actual task with those of standards. We also evaluate that our business is going according to our plan or not. There will be continuous feedback from the customer and take expert advice too.

Control1. Revenue- Both monthly as well as annual tracking.2. Customer satisfaction.3. Margins- A relative comparison between the services offered.4. Percentage of new business relative to repeat customers.

Contingency Planning

Difficulties and risks:1. Problems generating visibility.2. The entry into the Rupandehi market by an overly aggressive competitor.

Worst case risks may include:1. Determining that the business cannot support itself on an ongoing basis.2. Having to liquidate equipment to cover liabilities.

Example Let’s take the four different companies presented by other groups are the finest company in the market in recent days. 1. DA BANG PK(HOTEL)2. KSHITIZ INTERIOR DESIGNING 3. ASUMENT PARK4. CO-BEAN COFFEE So, now it will be the responsibility of the A5 event management corp. to deal with these all the companies for the purpose of satisfying need of the customers in a single place with the taste of all these finest companies in an affordable place.