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Concept by- Group 7 (B)
Product Features
Oats are a great source of fiber which help in Digestion
They are the best form of breakfast with many flavors
Oats help in maintaining a healthy lifestyle and weight
Oats also helps protect your heart and reduce cholesterol
Target Segment
Since oats is something which should be consumed by all age groups, we are laying different amounts of importance for every age group
Age Group- 15-20 Age Group- 30+Age Group- 20-30
Target Segment:Social
We want to invest in people who like to promote all of their achievements.Such consumers unknowingly act as promoters of our product.
Oats are awesome! I lost 5 Kilos thanks to them!
Buy Oats today!
Healthy guy
Oats in the morning!#fit #gym #thin
Oats is the
secret to
my energy
Target Segment:Cultural
Different age groups dictate different kind of cultures within them:
Age 15-20: They will only focus on the taste of the product rather than focusing on its health benefits
PlainOats
TastyOats
Age 20-30: This age group is more time bound, so they rely on such food to maintain their health
Age 30+: At this age, eating healthy is the norm and taking care of your health is of most importance
Target Segment:Personal
Our main focus here is on those people who are dedicated to maintain their health and those looking for health and taste
Focus area’s in the Ad
The benefits of oats over instant noodles
The health benefits of having oats
The large variety of tasty flavors
The healthier alternative to other kinds of fast foods