PowerPoint Presentation
Marketing Your Small Business on a Budget
Georgia Association of Community Care Providers@alexputman
marketing keys
2
company value propositionValue Proposition clearly defined? Why
you?
Intrinsic needs identifiedData from customer survey?Why this
organization?Job satisfaction (what are they saying)?REAL Core
Values
development of value propositionUnique attributes of your
organizationWhy should I choose x org over y?Rewards for
successWill this improve key issuesLiving + playing space +
environment
5
auditPull up your websiteIdentify a mimic company or site you
admire What is the first thing you seeProvide easy to read
informationRepresent your service offeringsNow pull it up on your
phone
websiteWix.comhttp://www.sevengramscaffe.com
SquareSpace.comhttp://www.grizzlyprint.com
Webstartshttp://farmtablesbydennis.webstarts.com
WordPress.comhttps://alexputman.com
Facebookhttps://www.facebook.com/thisisrecycle
search engine optimizationOpen Google and search company name
AND community care provider AND locationAudit each site on the
first 3-5 pages of searchFocus on the 1st page (best starting
point)Analytics on pages (daily/weekly report)Do this on
competitors and document findings
analytics: website statsvisitors
daily vs weeklybehavior
new vs returnmobile vs desktoptime on page
Time yourself (differs by page, industry, company)bounce
rate
20%-35%35%+ concern50%+ worry
acquisition
analyze data per source (social, organic)
leads / sales
received + closed
Bounce Rates:Bounce rate is the percentage of visits that go
only one page before exiting a site.
Your ideal bounce rate should be somewhere between the perfect
bounce rate and a maximum of 20%. Having a 50% bounce rate means
that 1 in 2 people are leaving your site without conversions,
whereas with a 20% bounce rate, only 1 in 5 people leave your site
without fulfilling any form of conversion. You need to stay within
the ideal bounce rate to get the maximum conversions from your
traffic.9
data with surveysSurveyMonkey10 questions100 respondents15
question typesGoogle FormsUnlimited surveys / respondentsSurvey
answers and data are automatically collected in Google
SpreadsheetsTheme options / custom logoAdd images or videosEmbed
survey into emails or websiteKwik SurveysUnlimited questions +
responsesExport resultsReport builder
promotors: net promotor scoremeasures the willingness of
customers to recommend a company's products or services to others.
Gauges the customer's overall satisfaction with a company's product
or service and the customer's loyalty to the brand.
Based on your {experience, time, projects}, how likely are you
to recommend a friend or colleague to ______ ____?
measures
http://www.npscalculator.com/en
social mediaShout out the platforms you useWhy?Who are they
targeting?Measure ROI? FacebookChocolate For BreakfastLinkedInSoCal
GroupYouTubeMarriottPintrestFreshfully
email engagementFor every $1 spent on email marketing, the
average return on investment is $44.25Email is nearly 40 times
better than Facebook and Twitter at acquiring customers. (McKinsey
& Company)You have just 3-4 seconds to grab your readers
attention and interest them enough to open and read your email.
(Litmus)64% of decision makers read emails via mobile deviceUsing
marketing automation can increase conversion rates by over 50%.
(Aberdeen Group)Emails with social sharing buttons increase click
through rates by 158%
email tools
testimonials
videoToolsPexels: https://videos.pexels.comImovie (free) Final
Cut Pro ($299)Adobe Premiere Pro CC ($50-$80 per month)Windows
Movie Maker (free)Wondershare ($50)1080 HD camera (Panasonic G4,
G7)
images
Pexels https://pexels.com
Public Domain Archive (great for vintage)
http://publicdomainarchive.com
iStock $
ShutterStock $
other content
blogswebinarpodcastsmonthly newsletterclaim local listings on
Yelp, Google etc..
thank you
Alex [email protected]
alexputman1
hellosplice.com
@alexputman
