High Impact Marketing on a Small Budget Michelle West, Chamber
Speak [email protected] www.chamberspeak.com
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High Impact Marketing on a Small Budget Know what things cost
Cash Human Power First & Foremost.
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High Impact Marketing on a Small Budget Communications Plan
First & Foremost.
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High Impact Marketing on a Small Budget #1 Social Media
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High Impact Marketing on a Small Budget Social Media Exclusive
Campaigns
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High Impact Marketing on a Small Budget Social Media Exclusive
Campaigns Throwback Thursday!
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High Impact Marketing on a Small Budget Social Media Exclusive
Campaigns Cost Your Time Payoff Regular Go-To for Content Generates
engagement
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High Impact Marketing on a Small Budget #2 Thought
Leadership
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High Impact Marketing on a Small Budget Thought Leadership
Staff as experts
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High Impact Marketing on a Small Budget Thought Leadership
Staff as experts Take your show on the road
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High Impact Marketing on a Small Budget Thought Leadership
Staff as experts Take your show on the road Content Marketing
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High Impact Marketing on a Small Budget Thought Leadership
Staff as experts Take your show on the road Content Marketing Build
your chamber brand
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High Impact Marketing on a Small Budget #3 Earned Media
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High Impact Marketing on a Small Budget Earned Media
Relationship Building
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High Impact Marketing on a Small Budget Earned Media
Relationship Building Be a source
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High Impact Marketing on a Small Budget Earned Media
Relationship Building Be a source Find the hook
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High Impact Marketing on a Small Budget Earned Media
Relationship Building Be a source Find the hook Find the human
element (Tell them a story)
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High Impact Marketing on a Small Budget #4 Testimonials Your
Way
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High Impact Marketing on a Small Budget #5 OUT: Membership
Plaques
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High Impact Marketing on a Small Budget OUT: Membership Plaques
IN: Window Clings And e-Plaques
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High Impact Marketing on a Small Budget #6 OUT: New member
orientation
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High Impact Marketing on a Small Budget OUT: New member
orientation IN: Membership 101
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High Impact Marketing on a Small Budget #7 Public Service
Announcements & Media Partnerships
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High Impact Marketing on a Small Budget Public Service
Announcements & Media Partnerships
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High Impact Marketing on a Small Budget #8 Video
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High Impact Marketing on a Small Budget Video What you need:
The right equipment Basic skills Storytelling
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High Impact Marketing on a Small Budget Video Springfield Area
Chamber of Commerce: Why Sponsor a Business After Hours?
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High Impact Marketing on a Small Budget Video Equipment: A
Smart Phone Something to hold the camera straight and steady $15 or
less of editing software Way to store your files Way to serve your
videos
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High Impact Marketing on a Small Budget Video Equipment
(Extras): Microphone Lens cleaning cloth Portable light
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High Impact Marketing on a Small Budget Video Skills/Technique:
Hold the phone horizontally Clean your lens
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High Impact Marketing on a Small Budget Video Skills/Technique:
Interviews used as soundbites B-roll (aka cover visuals,
cutaways)
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High Impact Marketing on a Small Budget Video Interviews:
Lighting Put yourself between the light and the camera Use your
business card holder or a tripod
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High Impact Marketing on a Small Budget Interview Setup
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High Impact Marketing on a Small Budget Looking room
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High Impact Marketing on a Small Budget Video Interviews: Roll
em! Ask questions, dont script answers Plan ahead, 3-4 questions
should do it
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High Impact Marketing on a Small Budget Video B-roll: Wide
medium tight No zooming in Record stop - record
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High Impact Marketing on a Small Budget Video Storytelling:
Beginning Middle End
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High Impact Marketing on a Small Budget Video Chamber of
Commerce Mountain View: Why I am a Member
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High Impact Marketing on a Small Budget Video Storytelling:
Story comes from the interview Let your members tell your
story
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High Impact Marketing on a Small Budget Video Storytelling:
Editing work with the interview first Wide Medium Tight Take style
tips from the pros Cover visuals for storytelling and to patch the
jump cuts
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High Impact Marketing on a Small Budget Video Nixa Area Chamber
of Commerce: Ribbon Cutting
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High Impact Marketing on a Small Budget Video Etc. 2:00 or less
Post-edit, keep a finished version Dont violate copyright law Video
releases
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High Impact Marketing on a Small Budget Video Content Ideas
Sponsor Development Year in Review (annual report) Program profiles
Testimonials Networking tips Meet the staff Business spotlights
Event re-cap with sponsor thank you
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High Impact Marketing on a Small Budget Win Stuff! Video
Accessory Kit Microphone, Tripod and light Tweet this @ChamberSpeak
Enter Me! #ACCE2014
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High Impact Marketing on a Small Budget Michelle West, Chamber
Speak [email protected] www.chamberspeak.com