THE FOOD TRUCK

“RETRO BRUNCH TRUCK”

BY: SINDY CARELA

MissionProvide gourmet qualityservice to all our customers,achieving to meet all clientsnecessities. Accomplish ourservice to be quick, efficient,and cheap.

VisionBe a well recognized brand; be

innovative in this new market,

creating in our customers a new

experience, presenting new and

tasty food alternatives. With

good service attitude ALWAYS.

Company Information

S.E.U.G.

Operational

Cook

Mise en place

Cashier

Administration

Counter

Administrator

PRODUCT

BRUNCH RETRO TRUCK specializes in the production of:

Sandwiches: Among the main sandwiches have what the retro brunch wich

and papaola wich.

Burgers: The hamburgers we offer are the panama burger and elvis burger.

Hot dog: The dog ho prepared on our premises is the JAMES DEAN DOG; which leads

bacon, sour cream, cheese sauce among others.

Milkshakes: The differentmilkshakes prepared brunchretro truck are Marilin Malt,Vanilla Malt, Danny ZukoMilkshake and chocolatemilkshake.

Waffles: Among the waffleshave, chicken & waffles,waffles chicken tenders.

We also offer what areCrepes but this product weoffer one specific day whichwould Fridays.

PRICE

Our differentiation is to offerfair prices for the value ofcustomer satisfaction. Thevalue we place our products,in this same way influence ourprices.

Speed, flavor and good prices,are elements that make thefood trucks in a choice overfood for many.

Demand

Meet the demand for our

product is essential to develop

our prices.

Knowing the behavior of our

customers regarding the price.

To do this we must try to

analyze four key factors of our

public: cultural, social, personal

(age, stage of life ...) and

psychological.

Offers

We will have a daywe offer breakfastat half price. Inaddition we willmake promotionalpackages.

We rely on these points to maintain a good price favorable to

business.

Pricing Factors

Pricing should take into account the following factors into

account:

Fixed and variable costs.

Competition

Company objectives

Proposed positioning strategies.

Target group and willingness to pay

We aim to offer quality

products at affordable prices

fresh for our customers

The price ranges from

approximately 7.50$

Food truck menu

Place

The food truck will be located in

different places in Panama but the

specific areas that we choose to

start this business are:

UIP University

A big advantage for us that students

of culinary arts and other careers

know about our product so they can

talk to others about the food that we

offer and promote the food truck

through their experience in Retro

Brunch Truck.

Casco Antiguo (Tourist place).

We choose El Casco Antiguo by

the advantage that it is a tourist

spot and also benefits us by the

different entertainment centers

that are around.

Promotion Media Promotion

Social media is the key to reaching large numbers of people at a

minimal cost.

We Use Instagram to post pictures and video

clips of favorite dishes of Retro brunch

truck, also to promote group events and

interior shots that show the appeal of our

restaurant.

Facebook

Facebook enables users to connect with

friends and family by sharing status

updates, personal photos and other items

of interest, is perfect to share photos of

our restaurant and in this way people can

get more information about retro brunch

truck whenever they want.

Twitter

Another way to keep in touch with our clients through messages

called tweets.

Fliers

Distribute flyers with important information about our restaurant,

including the address, phone number, type of cuisine and specials.

Events

Create different events to invite people to taste our dishes and know more about theexperience is another way to promote the food truck restaurant in different places ofPanama City.

Magazines

Describe our product, service and type of food that we offer.