Marketing Funnels...Done Right!

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  1. 1. This quote says it all. Youre only one funnel away from driving millions of customers to your business
  2. 2. Before we start, take a look at all these websites
  3. 3. Imagine you somehow stumbled upon these sites
  4. 4. Do you see yourself buying/registering yourself on those websites?
  5. 5. Chances are, probably not.
  6. 6. Because in 95% of most marketing campaigns, we tell the wrong message to the audience
  7. 7. It used to work in the past, especially if you apply what you learn from traditional marketing school
  8. 8. Because when you spend a set budget, you want to go for widest possible reach
  9. 9. Its like a shing net.When you spend $1,000 (throw the shing net), youd want to catch as many salmons (intended audience) as possible
  10. 10. But this will never work in digital marketing
  11. 11. Instead of a shing net, youd want to use a shing rod instead
  12. 12. And the way to do it is to always attach the right bait (the hook) to attract the salmons (your intended audience)
  13. 13. You do this by having the right marketing funnel.
  14. 14. Unaware Problem-aware Solution-aware Offer- aware Audience sizeSales Cycle Long Short The USPO Funnel
  15. 15. The USPO Funnel Unaware Problem-aware Solution-aware Offer- aware Audience sizeSales Cycle Long Short 95% of startups go for this market
  16. 16. The USPO Funnel Unaware Problem-aware Solution-aware Offer- aware Audience sizeSales Cycle Long Short But theyre advertising towards this!
  17. 17. Just like all of these sites.
  18. 18. Unaware Problem-aware Solution-aware Offer- aware Audience sizeSales Cycle Long Short The USPO Funnel But what if you for this market?
  19. 19. Because when you reach out towards the Unaware market, you can sell to almost virtually everyone
  20. 20. Take these two books for example.
  21. 21. For Problem-aware market For Unaware market
  22. 22. Guess which book made more money? (No prizes)
  23. 23. The trick to reaching out towards the Unaware market is dependent on your shing bait (the hook)
  24. 24. Your hook needs to have these three factors
  25. 25. Unique - Something novel, something that people have not already seen
  26. 26. Specic -Youll understand exactly what the business has to offer to you in less than 7 seconds on the website
  27. 27. Easy to understand - Something that even your mom can understand
  28. 28. So in your next marketing activity, go for the biggest market with your best hook!
  29. 29. Comments/questions? Send them in the comments below! homarcus@gmail.com