If you can't read please download the document
Marketing Funnels...Done Right!
Embed Size (px)
Text of Marketing Funnels...Done Right!
- 1. This quote says it all. Youre only one funnel away from driving millions of customers to your business
- 2. Before we start, take a look at all these websites
- 3. Imagine you somehow stumbled upon these sites
- 4. Do you see yourself buying/registering yourself on those websites?
- 5. Chances are, probably not.
- 6. Because in 95% of most marketing campaigns, we tell the wrong message to the audience
- 7. It used to work in the past, especially if you apply what you learn from traditional marketing school
- 8. Because when you spend a set budget, you want to go for widest possible reach
- 9. Its like a shing net.When you spend $1,000 (throw the shing net), youd want to catch as many salmons (intended audience) as possible
- 10. But this will never work in digital marketing
- 11. Instead of a shing net, youd want to use a shing rod instead
- 12. And the way to do it is to always attach the right bait (the hook) to attract the salmons (your intended audience)
- 13. You do this by having the right marketing funnel.
- 14. Unaware Problem-aware Solution-aware Offer- aware Audience sizeSales Cycle Long Short The USPO Funnel
- 15. The USPO Funnel Unaware Problem-aware Solution-aware Offer- aware Audience sizeSales Cycle Long Short 95% of startups go for this market
- 16. The USPO Funnel Unaware Problem-aware Solution-aware Offer- aware Audience sizeSales Cycle Long Short But theyre advertising towards this!
- 17. Just like all of these sites.
- 18. Unaware Problem-aware Solution-aware Offer- aware Audience sizeSales Cycle Long Short The USPO Funnel But what if you for this market?
- 19. Because when you reach out towards the Unaware market, you can sell to almost virtually everyone
- 20. Take these two books for example.
- 21. For Problem-aware market For Unaware market
- 22. Guess which book made more money? (No prizes)
- 23. The trick to reaching out towards the Unaware market is dependent on your shing bait (the hook)
- 24. Your hook needs to have these three factors
- 25. Unique - Something novel, something that people have not already seen
- 26. Specic -Youll understand exactly what the business has to offer to you in less than 7 seconds on the website
- 27. Easy to understand - Something that even your mom can understand
- 28. So in your next marketing activity, go for the biggest market with your best hook!
- 29. Comments/questions? Send them in the comments below! firstname.lastname@example.org