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www.tradiemarketingsecrets.com How tradesmen can grow their business the fast way. 101 tradie marketing secrets to generate hundreds of leads, cement client loyalty, increase referral business and improve profits by up to 90%. This program has been specifically designed for tradies by a marketing expert with extensive experience and qualifications in marketing. Visit the website to get your free ebook "12 Common Mistakes That Most Tradies Make" and a free 12 part Marketing training course. This is Gold. www.tradiemarketingsecrets.com
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An IMPORTANT Message To All Tradesmen Who Want To Make
More Money!
By Annette Welsford• Marketing Consultant• 30 Years Marketing Experience• Masters Degree in Marketing• 45 online businesses• Successful Author• Marketing Coach
How To Make More Money During a Recession
Principles remain the same whether there’s a recession on or not.
• Have excellent marketing, sales and customer service systems
• Be competitive
How Do You Become More Competitive?
• Reduce prices?
• Work more hours?
• Cut costs?
• Offer more services?
• Enter new market segments?
• Become Marketing Savvy
Maybe
Maybe
Maybe
Definitely!
7 Steps to Business Success
1. Plan Your Success2. Know Everything3. Specialise4. Understand your market5. Be different6. Get Marketing7. Measure and Systemise
1. Plan Your Success
NOW
HOW
WHERE
2. Know EverythingDO A SWOT ANALYSIS ON YOUR BUSINESS
• Competitor’s Strengths (and yours)
• Competitor’s Weaknesses (and yours)
• Market Opportunities
• Market Threats
3. Specialise• Become an “expert” in a niche
• Capture 80% small market rather than 2% of large market
• Provide differentiation from competitors
• = Charge more
4. Understand Your Market
• What do they want?
• What do they hate?
• What are their issues?
• How do they choose?
• What other opportunities do they have for you?
5. Be Different• Train your staff to provide a wonderful
experience
Attitude, grooming, tidiness, cheerfulness
• Provide services when people need them
• Offer more value – really help them
• Provide a guarantee – reduce risk
6. Get Marketing1. Develop your brand and offer
2. Generate a regular stream of new enquiries
3. Create professional quotes/tenders
4. Follow up – then follow up
5. Build trust to get repeat business
6. Build loyalty to generate referrals
7. Offer more products/services
Marketing Strategy 1 Review Your Brand and
Offer • Your business name and tagline
• Your logo
• Brand implementation
Marketing Strategy 2 Attract New business
(Domestic example)
• Local paper ads
• Free publicity
• Neighbour bags
• Website enquiries
• True Local and other directory listings
Use Effective Copywriting• Plan the ad’s objective
• Attract Attention - Benefit Headline
• Engage Reader - Use Emotion
• Differentiate – Why are you different
• Reduce Risk - Provide proof
• Tell them what you’re going to do – step by step
• Invite Response – phone, email, website, address
At Last! A Carpet Layer Who Vacuums!
Local paper ad – low cost
Electrical faults start over 2,000 house fires in Australia every year
Make sure it doesn’t happen to you.
Electrical experts Bright Sparks have released the following safety tips to help home owners in Cairns to reduce the risk of fire.
1. Check ……………………………
2. Check …………………….
Call Bright Sparks for a free fire safety fridge magnet and keep your home safe from fire
Generate PublicityNewspaper Article - Free
Website Enquiries
• 90% people search for products and services online
• What makes a good website?
• Your sales tool
• Strong offer and differentiation
• Lots of value – information, problem solving, bonuses, testimonials,
• Fresh content
• Call to action - easy to respond
Web Enquiries
Build Customer Focused Website
Web Enquiries
Market Your Website
Online Directories
- www.yellowpages.com.au
- www.truelocal.com.au
- www.tradeconnect.com.au
- www.smartbuild.com.au
Marketing Your WebsiteGoogle Advertising
Marketing Strategy 3 Provide professional
quote/tender1. Research - with list of questions to ask
2. Use a well written typed quote template
Deliver the benefits
Ask for the business
Provide a bonus
Provide proof
2. Get initial help with preparing professional tenders
Marketing Strategy 4 Follow Up
1. Contact within 48 hours - by phone, email, in person
2. Overcome objections
3. If unsuccessful – find out why
4. Learn from failure and improve
5. Stay in touch – send a thankyou card
6. Stay in touch – other products, special offers, newsletter, events
7. Don’t give up till they tell you not to contact again
Marketing Strategy 5 Build trust & repeat business
1. Ask for satisfaction rating and publish results
leave short survey or reply envelope
or follow up with phone call
2. Get Testimonials
3. Send maintenance/ safety check reminder card
4. Send details of other products and services
5. Run training courses
Marketing Strategy 6 Build loyalty
Send customer appreciation card
Earn referrals – quality, service
Ask for referrals - cards
Reward for referrals
Implement referral system
Marketing Strategy 7 Generate Referrals
(Average of 5-7 contacts to secure business)
Newsletters, emails, cards
Other products and services
Training courses
Marketing Strategy 8 Stay In Touch
Measure effectiveness
Beat the control
Involve your team
Reward your team
Maintain training and personal development
Grow your profits
Measure, Learn, Involve, Improve
Become Marketing Savvy
Marketing is the only business function which generates money
Everything else is a cost
Learn it, implement it and prosper
Join Tradie Marketing SecretsA Mentoring Program and Marketing Service
Designed Specially for Tradespeople
Join Tradie Marketing Secrets1. Weekly eclasses emailed to you – with detailed training in
marketing campaigns you can implement now
2. Videos showing you how to do things yourself – emails, websites, internet marketing, customer research, customer management systems
3. Professional critique of your marketing collateral
4. Access to discount web design, hosting and graphic design services
5. Access to our list of cheap outsource resources
Join Tradie Marketing Secrets 6. Templates you can adapt and use in your own
business - ads, letters, quotes, flyers,
7. Teleseminar training every month
8. Interviews with successful trade business owners
9. Discount or free tickets to advanced marketing, internet and wealth creation workshops
$2388 in Bonuses Bonus 1 - Two tickets to the life changing Mental Toolbox Workshop by Paul Blackburn (valued at $1997)
Bonus 2 – Analysis of Your Financial Personality Profile (valued at $300)
Bonus 3 – Investing in You ebook on success tactics (valued at $47)
Bonus 4 - Commonsense Referral Marketing" ebook – how to get a constant stream of referrals. (valued at $47)
Join Tradie Marketing Secrets
For Only $97 per month
To ensure your business survives and grows
www.commonsensemarketing.com.au/tradies
Tradie Marketing Secrets Remember :
It’s the best Marketer who always wins business . . .
Not the best tradie!
www.commonsensemarketing.com.au/tradies