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Dressing Up This Boutique’s
Digital Marketing
Melinda McLean
The online search demand for clothing has been on the rise and is continuously climbing.
Junky Trunk claims to be an “indie boutique” where customers can purchase bohemian, vintage, or edgy fun pieces but these terms are nearly non-existent in searches.
CrawlabilityRelevancePopularity Conversion
Here is how the company’s website is rated for the following:
And here is why…..
Junky Trunk has a clear and simple website, with a wide variety of products supported by images….
But the site lacks calls to action and faces competition that is bigger than Junky Trunk.
Company
Website
Total Backlinks
(Domain)
Total Linking
Root Domains
Linking C-
Blocks
Domain Authority
Alexa
Global Rank
Compete Rank
Junky Trunk Boutique
www.junkytrunkboutique.com
132 31 6 18 1,898,072
No data
Francesca’s Boutique
www.francescas.com
36,378 1,633 229 60 34,750 7,261
Divaz Boutique
www.divazboutique.com
159 22 9 33 3,983,821
No data
Apricot Lane
www.apricotlaneboutique.com
155 31 12 43 439,610 93,946
Junky Trunk has stable searches but larger boutiques surpass it.
Junky Trunk needs to distinguish itself from the competition by establishing their style offering.
As well as promote its online store more but at the same time ensure customers are aware they have a location in Gilbert.
Junky Trunk passes for crawlability and technical performance…
But needs to improve their internal links and URLs.
Strengths
Website simplicity makes it user-friendly
Mobile friendly Brand name and products are very
searchable
Weaknesses
Does not monitor key word searches and consumer engagement
Internal links Lack of calls to action
Opportunities
Does not have to limit itself to Gilbert, can/should promote themselves to other areas through online purchases
Growing demand for clothing boutiques
Threats
Size of competitive boutiques Localized keyword searches are
not used as much as general keyword searches
Crawlability of competitors
Recommendations
1. Establish style/type of boutique they want to be:
• If they have pieces for every style, don’t limit itself to an “indie” boutique. This narrows audience and search.
2. Examine what key words are being searched for the most
3. Track consumer engagement
4. Improve website by eliminating unused categories, links, and creating calls to action
Will Junky Trunk bring Digital Marketing in style for next
season?
https://www.linkedin.com/in/mcleanmelinda
Sources www.junkytrunkboutique.com
compete.com
Opensiteexplorer.org
Alexa.com
Google Trends
Screaming Frog
www.financialgazette.co.zw/capitalising-on-audiences-language-for-google-search
www.nytimes.com/roomfordebate/2012/09/13/sweet-16-and-a-runway-model
www.clipartbest.com/check-mark-images-for-power-point
www.clker.com/clipart-daisy-modification.html
www.openx.com/blog/openx-digiday-research-shows-significant-growth-programmatic-mobile
www.uk.finance.yahoo.com/news/talktalk-launches-unlimited-broadband-2-090527695.html