Marketing Marketing && promotion promotion

Model Model

AIDAAIDA

PromotionPromotion

toolstoolsCreated by 3B, Tabor

Model AIDAModel AIDA

Attention

Action

Interest

Desire

Promotion toolsPromotion tools

1. Advertisement1. Advertisement

2. Sales promotion2. Sales promotion

3. Publicity3. Publicity

4. Personal selling4. Personal selling

AdvertisementAdvertisement

KindsKinds- television- television- radio- radio- papers- papers- external advertisement- external advertisement

Function of advertisementFunction of advertisement- information function- information function- advocacy function- advocacy function- dunning function- dunning function

Sales promotionSales promotion

Tools in the consumer Tools in the consumer sectorsector

- samples- samples- coupons- coupons- rebates, discounts, bonuses- rebates, discounts, bonuses- soft pack, present- soft pack, present- tasting, product testing, - tasting, product testing,

demonstrations at the point of saledemonstrations at the point of sale

PublicityPublicity

- news articles in the press- news articles in the press

- press conference- press conference

- events (exhibitions, - events (exhibitions, competitions, events for competitions, events for children, cultural events)children, cultural events)

- lobbying- lobbying

Personal sellingPersonal selling

- can be seen as a promotion - can be seen as a promotion tool and as a saletool and as a sale

Offers pleasure travels

London

BenefitsBenefits•You can travel in three but you can pay only for two •In our term you save one day in autum holiday. •Price of tour only 8990,- Czech Crowns•You can get a deduction.

SchaumaSchauma

……because only strong hair is beautiful because only strong hair is beautiful hairhair……

PromotionPromotion

Billboards Billboards

Television advertisingTelevision advertising

MagazinesMagazines, leaflet, leafletss

Hairdresser´s Hairdresser´s

promotionpromotion

NOKIANOKIA

Nokia is the world leader in mobility, driving the transformationand growth of the converging Internet and communicationsindustries.

Share what you see

The Innovations and technologiesThat Nokia is bringigng to life today.

IPODIPODiPod is a multimedia Apple player. This name is used for the whole family of portable MP3 players from Apple.

So little. And yet so much.

iPod nanoiPod nanoMost popular and most impulse player from Apple has been virtually Most popular and most impulse player from Apple has been virtually from its iPod nano, which was given this September with a whole from its iPod nano, which was given this September with a whole other view and the new colors (silver, for 4 and 8 gigabyte version, other view and the new colors (silver, for 4 and 8 gigabyte version, blue, green and black for the 8 gigabyte version, red is not in the blue, green and black for the 8 gigabyte version, red is not in the Czech Republic or in the SR available). The player is really small, Czech Republic or in the SR available). The player is really small, very thin (6.5 mm), fits well in hand and a larger 2 "screen and it very thin (6.5 mm), fits well in hand and a larger 2 "screen and it plays video. In the case of iPod Nano, however, can only talk about plays video. In the case of iPod Nano, however, can only talk about playing music videos, player, certainly in the monitoring series and playing music videos, player, certainly in the monitoring series and films celevečerních does not provide a great experience. Play films celevečerních does not provide a great experience. Play music, videos and podcasts, user interface and odstatní function are music, videos and podcasts, user interface and odstatní function are the same as the iPod classic.the same as the iPod classic.

iPod classiciPod classicLargest capacity, 80 and 160 gigabyte iPod classic is clearly Largest capacity, 80 and 160 gigabyte iPod classic is clearly intended for users with an extensive collection of music, intended for users with an extensive collection of music, discography, and music videos, but of course it can be used as a discography, and music videos, but of course it can be used as a portable disk. When capacity is appropriate to its weight, which is portable disk. When capacity is appropriate to its weight, which is 140 and 156 grams. You can choose from two aluminum design - in 140 and 156 grams. You can choose from two aluminum design - in silver and black.silver and black.

iPod shuffleiPod shuffle

iPod shuffle is the smallest and lightest "family member". His weight iPod shuffle is the smallest and lightest "family member". His weight is just less than 16 grams and you can choose from four colors: the is just less than 16 grams and you can choose from four colors: the silver, blue, green and violet (red is not in the Czech Republic or in silver, blue, green and violet (red is not in the Czech Republic or in the SR available). Size, weight and inseparable feature - clip - the SR available). Size, weight and inseparable feature - clip - together make up about nejpřenosnější music player, which is together make up about nejpřenosnější music player, which is unknown. It is attached to virtually any piece of clothing and after a unknown. It is attached to virtually any piece of clothing and after a while listening to music full stop to have it at all you have. This is while listening to music full stop to have it at all you have. This is very convenient if you do not have any (free) bags. It is therefore very convenient if you do not have any (free) bags. It is therefore especially suitable for walking, but also for jogging, cycling and especially suitable for walking, but also for jogging, cycling and other sports. Is also invaluable when traveling in public transport, other sports. Is also invaluable when traveling in public transport, where the last 12 hours playing music and still lasts a full working where the last 12 hours playing music and still lasts a full working week.week.

iPod touchiPod touch The absolute novelty of this year is the iPod touch, which comes on The absolute novelty of this year is the iPod touch, which comes on the market with 8 and 16 gigabyte capacity. If you učaroval iPohone, the market with 8 and 16 gigabyte capacity. If you učaroval iPohone, but do not need a new mobile phone, then you certainly touch iPod but do not need a new mobile phone, then you certainly touch iPod touch gain control, large display, surfováním options on the Internet touch gain control, large display, surfováním options on the Internet and a range of other options. The basis for the most part and iPod and a range of other options. The basis for the most part and iPod touch is very intuitive touch controls - using the contact can easily touch is very intuitive touch controls - using the contact can easily perform all functions. If you are interested in details regarding the perform all functions. If you are interested in details regarding the control, Do not miss the official iPod videos, which are recorded all control, Do not miss the official iPod videos, which are recorded all the details.the details.

Česká Česká pojišťovnapojišťovna

……We are protectingWe are protecting your dreams…your dreams…(biggest Czech insurance company)(biggest Czech insurance company)

PromotionPromotion

Billboards Billboards

Television Television

advertisingadvertising

PresentsPresents

Sport pSport promotionromotion

Thank you for your attentionThank you for your attention